Marketing Effectiveness Measurement Made Easy

Our unified marketing measurements platform empowers modern marketers to make better decisions using Multi-Touch Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI.

Trusted by leading Brands & Agencies worldwide

Be the marketer who can answer these questions confidently 👇

Be the marketer who can answer these questions confidently 👇
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đź‘‹ Say hello to your new measurement stack

Lifesight’s combines the best of each marketing measurement methodology to triangulate your marketing effectiveness and provide a holistic view in a privacy-first era.

Marketing Mix Modeling

MMM helps you identify marketing channels that drive incremental impact, optimize your media budgets, and accurately forecast outcomes.

Multi-Touch Attribution (i)

Move beyond traditional last click attribution methods and optimize your campaigns at granular level with our incrementality-powered MTA tool.

Incrementality Testing

Measure your true marketing effectiveness with a complete incrementality testing suite that helps calibrate and validate your models.

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One platform to help you hit your marketing goals

Move from data to decisions quickly with AI-powered actionable insights.

Understand the true marketing effectiveness across all channels

Measure your marketing effectiveness using a proven triangulation framework.

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Get an unbiased and holistic view into marketing performance

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Measure both online and offline marketing and business KPIs

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Reveal incremental channels to scale your spend and drive growth predictably

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Plan, forecast & achieve your goals with confidence

Predict how each marketing mix scenario impacts your budget, ROAS, and revenue.

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Set your goal & get predictions inform your decisions

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Pick your winner with easy scenario comparison

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Generate an actionable budget worksheet in minutes

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Optimize your campaigns at a granular level with incrementality intelligence

Power better campaign optimization using incrementality adjusted reports.

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Make optimization decisions based on causal insights

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Adjust attribution reports with an incrementality multiplier.

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Get scale, reduce, hold or cut recommendations at a granular level

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Track your goal progress & get optimization recommendations

Get decision-makers on the same page with transparent marketing performance tracking

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Analyze how marketing is driving business KPIs.

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Track your strategy performance with active goal tracking.

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Easily take course correction actions with weekly recommendations.

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Bring in data from all your marketing channels

Get started in minutes with seamless integrations to bring all your marketing and sales data to a single place.

Bring in data from all your marketing channels

Unified measurement drives significant growth in revenue

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34%

Avg. Lift in Incremental Revenue

11%

Reduction in Incremental CPA

A dipping sauce brand wanted to acquire new customers without spending more. Lifesight’s UMM workflow enabled quick incrementality intelligence to be established with MMM and incrementality tests. Simply by re-allocating their existing budget, the brand saw a massive increase in incremental revenue.

Frequently asked questions

Future-proof your marketing measurement in 6 weeks