We are Family

So happy to be involved with this project. As someone with a LOT of engineers in their family (including my wife) I am well aware that engineers do, in fact, make the world go round. With so many incredible opportunities for young people, please do check out the below and help spread the word.

What a great day yesterday at the offices of We are Family (Germany Switzerland Austria) together with our parters from MUTT agency! Thank you Fabrice & Ludovic for being part of We are Family Global! It's always a pleasure exchanging thoughts, ideas and visions with you! Thank you also to Andreas, for being such a great driver and pusher in our global team!

👧👦 #GenZ und #GenAlpha als Trendsetter? Keine andere Gruppe ist im Marketing und in der Kommunikation wohl so interessant wie Kinder und Jugendliche. Sie bieten nicht nur Potenzial für die #Gegenwart, sondern auch für die #Zukunft. Die Generationen Z und Alpha sind unglaublich dynamisch und einflussreich. Umso wichtiger – aber auch schwieriger – ist es, diese Gruppe zu erreichen oder gar zu begeistern. In unserer aktuellen #Ausgabe stellen wir interessante Projekte und Angebote vor, die sich gezielt an Kinder und Jugendliche richten: 🔍 Zielgruppe: Mit den Initiativen "BonnKids" und "Kinderfreundliche Kommune" nimmt die Bundesstadt Bonn junge Menschen verstärkt in den Fokus. 🗣 Bildung: Im Alice - Museum für Kinder im FEZ-Berlin (KJFz-L-gBmbH) lernen Kinder und Jugendliche anhand verschiedener Stationen über das sensible Thema des Nationalsozialismus. 🏛 Weltkulturerbe: Schüler:innen führen als UNESCO-Scouts durch die Welterbe-Denkmäler der Stadt #Trier. Damit wollen sie vor allem Gleichaltrige ansprechen. 💬 Umfrage: ✨ Rolf Kosakowski von KB&B - Family Marketing Experts, Janika Linde von We are Family (Germany Switzerland Austria) und Jörg Flachowsky von jungvornweg erläutern, wie öffentlichen Playern die Ansprache von jungen Menschen am besten gelingt. Zudem finden Sie diese spannenden #Beiträge in unserer Ausgabe: 🗺 Reisen: Oliver Peters, Hauptgeschäftsführer des Deutschen Jugendherbergswerk, erklärt, warum das verstaubte Image von #Jugendherbergen nicht der Realität entspricht.   - 📢 Ansprache: Carola Laun vom KJMK - Kinder & Jugend Marketing Kontor gibt zehn Gründe, warum es sich lohnt, junge Menschen im Marketing gezielt in den Mittelpunkt zu rücken. 🍃 Nachhaltigkeit: Anton Berger von Rödl & Partner zeigt, wie relevant Nachhaltigkeitsberichte für kommunale Unternehmen sind. 👨 Porträt: Robert Gaa ist seit 2020 der Nachtbürgermeister der Stadt Mannheim. Er hat sich zum Ziel gesetzt, das Angebot der Nachtkultur zu diversifizieren und Subkulturen zu fördern. 🔗 Link zum #Heft in den Kommentaren #kinder #jugendliche #marketing #kommunikation #nachwuchs #tourismus #standortmarketing #partizipation #museum #publicmarketing

𝗪𝗲 𝗴𝗼𝘁 𝘆𝗼𝘂𝗿 𝗯𝗮𝗰𝗸! Global brands face many challenges when targeting children and teens! No matter if you are a bank, insurance company, or car manufacturer, you all face the same problem. You know children and teens are your future clients, but you struggle to communicate successfully with this special target group. 𝗜 𝘀𝗲𝗲 𝘆𝗼𝘂! 𝗬𝗼𝘂 𝗼𝗻𝗹𝘆 𝗰𝗮𝗻 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘁𝗼 𝗖𝗵𝗶𝗹𝗱𝗿𝗲𝗻 & 𝗧𝗲𝗲𝗻𝘀 𝗶𝗳 𝘆𝗼𝘂: ✅ Speak 30+ languages ✅ Understand 50+ cultures ✅ Know what young people like and how they act in each country ✅ Connect to 14+ distinct target groups ✅ Strictly follow national and international law-jungle We are Family Global is the 𝗼𝗻𝗹𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗻𝗲𝘅𝘁-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗴𝗲𝗻𝗰𝘆 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲. We help you overcome all these challenges! I invite you to partner with us to connect authentically and effectively with young audiences across the globe. 🌏 If you need help, don't hesitate to drop me a direct message. I am happy to help.

𝗜'𝗺 𝗧𝗶𝗸𝗧𝗼𝗸 𝗔𝗱𝗱𝗶𝗰𝘁𝗲𝗱! Ha ha, you might think: you are a TikTok super user at your age of 25 😜? Honestly speaking, yes, I am. Where do I know TikTok from? From my children, who are now 13 and 16. Talking to parents in other countries, I see children have different interests and use different apps or social media channels. However, I think TikTok is a hot 🔥 topic for brands to consider! At We are Family Global, we are experts in social media! We take you to where your target group is. 𝗪𝗵𝗲𝘁𝗵𝗲𝗿 𝗶𝘁'𝘀 𝗧𝗶𝗸𝗧𝗼𝗸, 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗼𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗸𝗲𝘆 𝘄𝗵𝗲𝗻 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗻𝗴 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽𝘀, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗲𝗲𝗻𝘀. The reality for young people includes heavy smartphone use, and vertical video is on the rise. We accompany you and your campaign from benchmarking, strategy, and content creation to social advertising, creator relations, and influencer marketing, maximizing your owned, earned, and bought opportunities. Let's get in touch!

𝗟𝗲𝘁’𝘀 𝗧𝗮𝗹𝗸 𝗙𝗮𝗰𝘁𝘀! Everyone has great expertise in something! 𝗟𝗲𝘁'𝘀 𝗲𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀! At We are Family Global, we are the only next-generation agency network worldwide. Means: We are the world's biggest and most experienced full-service agency group that specializes in kids, young people, and their families. Here's how we break it down into services: ✅ Market & Consumer Research ✅ Strategic Brand Analysis ✅ Educational Content & Marketing ✅ New Product Development ✅ Public Relations ✅ Influencer Campaigns ✅ Media Planning & Buying ✅ Retail Design & Production ✅ Experiential Partnerships ✅ Corporate Communication ✅ Digital Marketing ✅ Social Media Campaigns Write your expertise in the comments. Let's connect and learn from each other! Rebecca Duden, Sandro Marchetti, Borja López-Niclós Goyoaga, Maurice Wheeler, 𝗗𝗮𝗴𝗺𝗮𝗿 Höchel, Jeremy Burrows, Ambrose Hong, Björn Steiner, Ralph Bergmann I am looking forward to your comments!

𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝘀𝗲𝗹𝗳? If I could meet my younger self, little Timmy, I would tell him not to be shy. But the most important thing I wish someone had told me earlier is: that it's absolutely OK to fail. Failure is part of the process - you have to fail to get better. What really matters is how many times you get back up! Own your failures, learn from them and let them lead you to success. Every setback is a stepping stone and resilience is the key to achieving your dreams. So don't fear failure - welcome it as a teacher. 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝘀𝗲𝗹𝗳?

My Vision of We are Family Global...

Are you an agency owner and looking for the next big thing?

𝗜𝗻 𝟱 𝘆𝗲𝗮𝗿𝘀 𝗳𝗿𝗼𝗺 𝗻𝗼𝘄 - 𝘄𝗵𝗲𝗿𝗲 𝘄𝗶𝗹𝗹 𝗬𝗢𝗨 𝗯𝗲? I recently spoke with a highly successful entrepreneur who runs an agency of about 60 employees. When asked about his vision for the next five years, he realized he had no clear plan beyond growth. This conversation highlighted the strength of having a definitive roadmap. At We are Family Global, our direction is crystal clear. 𝗪𝗲 𝗸𝗻𝗼𝘄 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲’𝗿𝗲 𝗵𝗲𝗮𝗱𝗶𝗻𝗴: 𝘁𝗼 𝗿𝗲𝗺𝗮𝗶𝗻 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱 𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗹𝗼𝗯𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝗮𝗻𝗱 𝘆𝗼𝘂𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲. Our comprehensive range of services from market research to digital marketing and experiential campaigns sets us apart. For over two decades, my experience has taught me the importance of a clear vision. 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴; 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁, 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Are you ready to envision your future with clarity? #wearefamily #vision #nextgenerationagency #marketing #leadership