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MNTO and Ryanair Unveil New Base in Tangier: Boosting Moroccan Tourism Ryanair has inaugurated its new base in Tangier, marking a $200 million investment with two new aircraft. This addition brings the total number of routes operated from Tangier to 25, including 13 new destinations. This investment reinforces economic growth across key Moroccan destinations such as Rabat, Marrakech, Fès, Agadir, Tétouan, Essaouira, and Nador, showcasing the diverse and rich cultural offerings of these cities. Minister of Tourism Fatim-Zahra AMMOR highlights that this new base will increase Ryanair’s operations in Tangier by 70% and boost the city’s air arrival capacity by 30%, positioning Tangier as a premier summer destination. Ryanair CEO Eddie Wilson expresses enthusiasm for this launch, part of Ryanair’s record-breaking S24 program aimed at operating over 170 routes across Morocco, enhancing tourism and connectivity. For summer 2024, Ryanair plans to deliver over 5 million passengers through 12 Moroccan airports, further promoting the country’s tourism sector. The MNTO’s continuous efforts play a crucial role in attracting top international partners like Ryanair to enhance Morocco’s appeal as a top travel destination.

MNTO and ONCF Join Forces to Boost Domestic Tourism For the summer season of 2024, the Moroccan National Tourism Office (MNTO) and the National Railway Office (Groupe ONCF) are launching an extensive multimedia campaign targeting domestic tourists. This collaborative effort aims to invigorate Morocco's diverse tourist destinations and enhance regional mobility. ONCF will offer tickets at highly attractive prices starting from 89 DH for Al Boraq high-speed trains and from 49 DH for Atlas trains. Additionally, the newly introduced "Yalla Morocco" card provides a 30% discount on all Atlas and Al Boraq train journeys. Through this campaign, MNTO reaffirms its commitment to strengthening the domestic tourism market, encouraging Moroccans to explore the wealth of their country's destinations.

تلقينا ببالغ الحزن والأسى وفاة المشمولة برحمة الله، صاحبة السمو الملكي الأميرة لالة لطيفة، والدة صاحب الجلالة الملك محمد السادس نصره الله وأيده. وبهذه المناسبة الأليمة يتقدم المكتب الوطني المغربي للسياحة بأحر التعازي لصاحب الجلالة الملك محمد السادس حفظه الله وكافة الأسرة الملكية الشريفة، راجين من العلي القدير أن يشمل الفقيدة بواسع رحمته وجميل غفرانه وأن يمن على الأسرة الملكية بالصبر والسلوان.

MNTO's Board Meeting Highlights Dynamic Progress The Board of Directors of the Moroccan National Tourism Office (MNTO) convened on Tuesday, June 25 in Rabat, presided over by Fatim-Zahra AMMOR, Minister of Tourism, Handicrafts, and Social Economy. The board reviewed Morocco's exceptional performance in 2023 and the first half of 2024. By May 2024, nearly 6 million tourists visited Morocco, marking a 15% increase from the previous year and a 38% rise compared to 2019. Overnight stays reached 10.44 million, up by 8%, while travel revenues soared to 31.87 billion dirhams, a 39% increase from April 2019. Continuing this momentum, MNTO will launch several strategic actions under the "Light in Action" plan. Focus areas include innovative social media content, enhanced collaborations, and influencer marketing. Special emphasis will be on aviation, aiming to secure 4.3 million seats for the winter 2024-25 season, a 15% increase. The board also extended its best wishes to Mr. Adel El Fakir in his new role as CEO of the National Airports Office (ONDA), acknowledging his six years of exemplary leadership.

MNTO Welcomes Inaugural Montreal-Marrakech Flight by Air Transat The Moroccan National Tourism Office proudly announces the arrival of the inaugural Montreal-Marrakech flight operated by the Canadian airline, Air Transat. This milestone, achieved on June 13, 2024, at Marrakech-Menara Airport, marks the first direct connection from North America to Marrakech, a result of MNTO's dedicated efforts to expand direct air links with North America. For MNTO, this new route is a significant step in its ambitious "Light In Action" strategy to conquer the North American market, with Canada emerging as an increasingly prominent market. Over the past decade, seat capacity from Canada to Morocco has surged by 87%, from 87,000 to 164,000 seats annually, underscoring the immense growth potential of this market. The MNTO has organized a Fam trip for the top management of the Transat group from June 13 to 16, including meetings with the National Tourism Confederation and the Regional Tourism Council of Marrakech-Safi. These engagements aim to strengthen relationships with operators and foster a successful collaboration in the Moroccan tourism sector.

Agadir in Focus: MNTO Targets Scandinavian Markets From May 27 to 30, the Moroccan National Tourism Office is conducting a Light Tour across four Scandinavian capitals—Copenhagen, Helsinki, Oslo, and Stockholm—to engage tour operators and travel agents. This initiative, coinciding with new partnerships with Norwegian Airlines and SAS - Scandinavian Airlines, aims to position Agadir as a prime destination for Scandinavian travelers, especially during winter. By fostering relationships and enhancing awareness of Moroccan tourism products, the MNTO seeks to significantly increase arrivals and restore Agadir’s prominence. The « Light In Action » strategy extends its scope by giving a significant boost to Agadir and its surrounding region as a major Moroccan tourist destination.

MNTO shines at ITB China 2024, forging new paths for moroccan tourism From May 27 to 29, the MNTO made a remarkable debut at ITB China 2024, the premier trade show for the Chinese travel market, held in Shanghai. Accompanied by a robust delegation of Moroccan operators, the MNTO showcased Morocco with elegance and determination, aiming to boost future arrivals of Chinese tourists. The MNTO capitalized on this event to renew partnerships with key players like China's travel giant CTrip and established new connections with leading tour operators from Guangzhou and Shenzhen, such as JZL and NiceTour. Further negotiations are underway with major travel agencies in Beijing, including CYTS, CTG, and HCG. Supported by the MNTO, Moroccan travel agents and hoteliers engaged with their Chinese counterparts, laying the groundwork for fruitful commercial cooperation. This strategic effort is aligned with the MNTO's « Light In Action » strategy, aiming to welcome 500,000 Chinese tourists annually. With a population of 1.4 billion, including 150 million who travel abroad each year, China is the world's largest source of tourists and a key target in the MNTO's "Light In Action" strategy. The potential for growth in the Chinese market is immense, and the MNTO is committed to harnessing this opportunity to elevate Moroccan tourism to new heights.

MNTO partners with Tripadvisor to double overnight stays in the next five years For the first time, the Moroccan National Tourism Office (MNTO) has signed a groundbreaking five-year partnership with the global giant Tripadvisor, aiming to gradually double overnight stays in Morocco. This unprecedented agreement introduces a new dynamic to Morocco's tourism promotion, leveraging the power of the platform. Adel El Fakir, MNTO’s CEO, and Matt Goldberg, CEO of Tripadvisor, Inc., recently signed this strategic partnership at Tripadvisor’s headquarters in Needham, Massachusetts. Spanning ten tourist seasons from summer 2024 to winter 2029, the partnership aspires to double the current 2.6 million overnight stays to 5.3 million by 2029, achieving an annual growth rate of 15%. The MNTO, through its "Light In Action" strategy, is committed to partnering with global tourism giants to elevate Morocco's visibility and brand image worldwide.

The Moroccan National Tourism Office (MNTO) is thrilled to announce that Morocco has been named "Best African Golf Tourism Destination of the Year 2024" at the European Convention of the International Association of Golf Tour Operators (IAGTO) held in Malaga, a key event that attracted over 750 delegates from Europe and beyond, all specializing in golf tourism. This distinction is a result of the collaborative efforts between the MNTO and the Royal Moroccan Golf Federation to promote Morocco as a premier golf destination. This award underlines the effectiveness of their joint initiatives to develop sustainable golf tourism, enhance travel experiences, and highlight Morocco's world-class golf resorts. Leveraging their innovative partnership with Netflix to promote the golf segment under the brand "Morocco, Kingdom of Light," the MNTO continues to fortify Morocco's standing as a top destination on the international golf circuit. Through its "Light in Action" plan, the MNTO continues to elevate Morocco's tourism offerings on the global stage, reaching millions and showcasing the exceptional golf offer in the Kingdom to worldwide audiences.

Highlights from the Arabian Travel Market 2024, held in Dubai from May 6 to 9: The MNTO, alongside 26 co-exhibitors, showcases Morocco's image in the Middle East. The Casablanca destination is highlighted at the Morocco Pavilion. The MNTO's Light In Action strategy continues.