More TikTok
The 10 best books of 2024 so far, according to BookTok
From "Happy Place" to "Housemates," here's what you need to add to your TBR lists.
By Christianna Silva and Elena Cavender
![Funny Story by Emily Henry / Perfume & Pain by Anna Dorn / Where Sleeping Girls Lie by Faridah Àbíké-Íyímídé](https://helios-i.mashable.com/imagery/articles/02TUqLecjTI32kCeH1nY0KA/hero-image.fill.size_220x133.v1718744073.png)
![Funny Story by Emily Henry / Perfume & Pain by Anna Dorn / Where Sleeping Girls Lie by Faridah Àbíké-Íyímídé](https://helios-i.mashable.com/imagery/articles/02TUqLecjTI32kCeH1nY0KA/hero-image.fill.size_220x220.v1718744073.png)
TikTok is shipping Ben Affleck and Matt Damon, which could mean nothing
WHICH COULD MEAN NOTHING.
By Tim Marcin
![matt damon and ben affleck in an illustration of an ice cream parlor](https://helios-i.mashable.com/imagery/articles/05IJx1vxTjlN0K6shTltatO/hero-image.fill.size_220x133.v1717537023.jpg)
![matt damon and ben affleck in an illustration of an ice cream parlor](https://helios-i.mashable.com/imagery/articles/05IJx1vxTjlN0K6shTltatO/hero-image.fill.size_220x220.v1717537023.jpg)
TikTokkers are farming likes to force their partners to buy them 'College Football 25'
Getting likes and a new video game. It's a great deal.
By Tim Marcin
![college football players on field with name of the video game College Football '25](https://helios-i.mashable.com/imagery/articles/078Ceb7cvi1Oes23dkBl2Mr/hero-image.fill.size_220x133.v1717433916.jpg)
![college football players on field with name of the video game College Football '25](https://helios-i.mashable.com/imagery/articles/078Ceb7cvi1Oes23dkBl2Mr/hero-image.fill.size_220x220.v1717433916.jpg)
Creators are gaming the algorithm with pronunciation ploys — and it's working
And every one of you is falling for it! Embarrassing!
![TikTok, YouTube, and Instagram creators are deliberately mispronouncing words in videos to boost engagement and views.](https://helios-i.mashable.com/imagery/articles/00jxOiFOOUQgFt36y9NNpDT/hero-image.fill.size_220x133.v1717430225.png)
![TikTok, YouTube, and Instagram creators are deliberately mispronouncing words in videos to boost engagement and views.](https://helios-i.mashable.com/imagery/articles/00jxOiFOOUQgFt36y9NNpDT/hero-image.fill.size_220x220.v1717430225.png)
TikTok is reportedly prepping a U.S. version of its algorithm
It aims to create a separate code base that's independent from the Chinese version.
![A phone displaying the TikTok logo on an American flag backdrop.](https://helios-i.mashable.com/imagery/articles/00WzdefT97BFIDXf6iQsB0p/hero-image.fill.size_220x133.v1717171017.jpg)
![A phone displaying the TikTok logo on an American flag backdrop.](https://helios-i.mashable.com/imagery/articles/00WzdefT97BFIDXf6iQsB0p/hero-image.fill.size_220x220.v1717171017.jpg)
New TikTok guidelines target weight loss drugs
Videos promoting weight loss drugs are now ineligible for TikTok's FYP.
![A phone screen displaying the TikTok logo in front of a blue backdrop.](https://helios-i.mashable.com/imagery/articles/03wc9loZUBtvTNpAi4ZpUld/hero-image.fill.size_220x133.v1717095383.jpg)
![A phone screen displaying the TikTok logo in front of a blue backdrop.](https://helios-i.mashable.com/imagery/articles/03wc9loZUBtvTNpAi4ZpUld/hero-image.fill.size_220x220.v1717095383.jpg)
The digitine is the new cancelled
The digitine just involves blocking — a far less violent alternative.
![Screenshot TikTok / @ladyfromtheoutside / @HaleyyBaylee](https://helios-i.mashable.com/imagery/articles/056ofXuZDszejfpku172Q9R/hero-image.fill.size_220x133.v1716672029.png)
![Screenshot TikTok / @ladyfromtheoutside / @HaleyyBaylee](https://helios-i.mashable.com/imagery/articles/056ofXuZDszejfpku172Q9R/hero-image.fill.size_220x220.v1716672029.png)
TikTok creators don't believe a ban is coming
The U.S. government is in the midst of banning TikTok, but its loyal users don't buy it.
![The TikTok app as seen on a smartphone sitting on a desk.](https://helios-i.mashable.com/imagery/articles/00YJ8ue1MZlX5qobl2X8zBL/hero-image.fill.size_220x133.v1716544208.jpg)
![The TikTok app as seen on a smartphone sitting on a desk.](https://helios-i.mashable.com/imagery/articles/00YJ8ue1MZlX5qobl2X8zBL/hero-image.fill.size_220x220.v1716544208.jpg)
TikTok just announced a bunch of new AI tools for advertising
Introducing an AI-assistant, video generator, and more.
![A TikTok logo displayed on a smartphone with a purple background.](https://helios-i.mashable.com/imagery/articles/00uz15SFmrNtY7dHzrFkcLp/hero-image.fill.size_220x133.v1716462000.jpg)
![A TikTok logo displayed on a smartphone with a purple background.](https://helios-i.mashable.com/imagery/articles/00uz15SFmrNtY7dHzrFkcLp/hero-image.fill.size_220x220.v1716462000.jpg)
TikTok is testing hour-long video uploads
Long-form, YouTube-like content may be coming to TikTok.
![In this photo illustration, a TikTok logo is displayed on an iPhone in London, England.](https://helios-i.mashable.com/imagery/articles/03YzKmmmTIETRDCTYzSdaV5/hero-image.fill.size_220x133.v1715936759.jpg)
![In this photo illustration, a TikTok logo is displayed on an iPhone in London, England.](https://helios-i.mashable.com/imagery/articles/03YzKmmmTIETRDCTYzSdaV5/hero-image.fill.size_220x220.v1715936759.jpg)
Does the Renpho Eyeris face massager pass the hype test?
No, it's not a budget alternative to the Apple Vision Pro, sadly.
By RJ Andersen
![renpho eyeris 3 face massager on desktop](https://helios-i.mashable.com/imagery/reviews/06SgFwvs6zq60WOtNji5uUX/hero-image.fill.size_220x133.v1712842394.jpg)
![renpho eyeris 3 face massager on desktop](https://helios-i.mashable.com/imagery/reviews/06SgFwvs6zq60WOtNji5uUX/hero-image.fill.size_220x220.v1712842394.jpg)
TikTok creators sue the U.S. government over pending ban
They deem the TikTok ban bill an "extraordinary restraint on speech."
![Participants hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.](https://helios-i.mashable.com/imagery/articles/04njdRVd437Yep8KPjVgw3K/hero-image.fill.size_220x133.v1715769775.jpg)
![Participants hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.](https://helios-i.mashable.com/imagery/articles/04njdRVd437Yep8KPjVgw3K/hero-image.fill.size_220x220.v1715769775.jpg)
#Blockout2024: Why people are blocking celebrities on social media
A "digital guillotine" movement is under way.
![Three TikTok screenshots of people talking about the celeb blackout.](https://helios-i.mashable.com/imagery/articles/063MYkRp9Mxpx8vQPpt3vDV/hero-image.fill.size_220x133.v1715690104.jpg)
![Three TikTok screenshots of people talking about the celeb blackout.](https://helios-i.mashable.com/imagery/articles/063MYkRp9Mxpx8vQPpt3vDV/hero-image.fill.size_220x220.v1715690104.jpg)
TikTok might launch ChatGPT-generated search results
The app is reportedly playing around with AI-powered results for certain search queries.
![In this photo illustration, the TikTok logo is displayed on the screen of an iPhone.](https://helios-i.mashable.com/imagery/articles/05wnyvI2ThzPYJQ0wjySEML/hero-image.fill.size_220x133.v1715677719.jpg)
![In this photo illustration, the TikTok logo is displayed on the screen of an iPhone.](https://helios-i.mashable.com/imagery/articles/05wnyvI2ThzPYJQ0wjySEML/hero-image.fill.size_220x220.v1715677719.jpg)
Kendrick Lamar and Drake's rap beef is big business for content creators
The ongoing feud between Kendrick Lamar and Drake has generated an array of content and reactions online, creating opportunities for creators to grow their reach.
By Tim Marcin
![three images compiled together, drake rapping on left, center screenshot of man reacting to rap beef, right is kendrick lamar rapping](https://helios-i.mashable.com/imagery/articles/04PcdGu3spR1C07pWh6RIgt/hero-image.fill.size_220x133.v1715352899.png)
![three images compiled together, drake rapping on left, center screenshot of man reacting to rap beef, right is kendrick lamar rapping](https://helios-i.mashable.com/imagery/articles/04PcdGu3spR1C07pWh6RIgt/hero-image.fill.size_220x220.v1715352899.png)
Fake Met Gala lewks, the Apple iPad Event, and no more New Twitters please!
"If you weren't looking incredible in imaginary gowns, were you even not there?"
By Mark Stetson
![U Need to Know This Episode 63](https://helios-i.mashable.com/imagery/videos/01nMb1WyCkspjvUFqDUdHI3/hero-image.fill.size_220x133.v1715294728.png)
![U Need to Know This Episode 63](https://helios-i.mashable.com/imagery/videos/01nMb1WyCkspjvUFqDUdHI3/hero-image.fill.size_220x220.v1715294728.png)
TikTok's AI-generated content is getting watermarked
TikTok joins industry-wide labeling initiatives to combat harmful content.
![A phone showing the TikTok label in front of lines of binary code.](https://helios-i.mashable.com/imagery/articles/06CPuT7DBNELpReG8sCU0HP/hero-image.fill.size_220x133.v1715268297.jpg)
![A phone showing the TikTok label in front of lines of binary code.](https://helios-i.mashable.com/imagery/articles/06CPuT7DBNELpReG8sCU0HP/hero-image.fill.size_220x220.v1715268297.jpg)
MAGA Inc. joins TikTok ahead of elections
Political campaigns sure love the platform politicians are trying to ban.
![Former U.S. President Donald Trump speaks during a rally on July 3, 2021 in Sarasota, Florida.](https://helios-i.mashable.com/imagery/articles/02Gp8spoJz8SY3jmTLbxCVH/hero-image.fill.size_220x133.v1715245520.jpg)
![Former U.S. President Donald Trump speaks during a rally on July 3, 2021 in Sarasota, Florida.](https://helios-i.mashable.com/imagery/articles/02Gp8spoJz8SY3jmTLbxCVH/hero-image.fill.size_220x220.v1715245520.jpg)
TikTok sues the U.S. government over ban
ByteDance claims the law violates users' First Amendment rights.
![A phone displaying the TikTok logo in front of the White House.](https://helios-i.mashable.com/imagery/articles/07aQbCcGM4q4ebFBxa9R1NR/hero-image.fill.size_220x133.v1715106640.jpg)
![A phone displaying the TikTok logo in front of the White House.](https://helios-i.mashable.com/imagery/articles/07aQbCcGM4q4ebFBxa9R1NR/hero-image.fill.size_220x220.v1715106640.jpg)
Hank Green says TikTok won't tell him how much it's paying him
'It'd be nice if I knew how much money I made.'
![Hank Green in a blue button up shirt, holding a microphone.](https://helios-i.mashable.com/imagery/articles/04UeM05ASSULvnyBTAaES4B/hero-image.fill.size_220x133.v1715017390.png)
![Hank Green in a blue button up shirt, holding a microphone.](https://helios-i.mashable.com/imagery/articles/04UeM05ASSULvnyBTAaES4B/hero-image.fill.size_220x220.v1715017390.png)
TikTok Trouble, Meta’s AI Girlfriend Problem, and Doja Coin
"This show just hit 62 episodes, so we can now collect social security."
By Mark Stetson
![U Need to Know This Episode 62](https://helios-i.mashable.com/imagery/videos/055Tf0ychOF2Z5jHXM6x7i6/hero-image.fill.size_220x133.v1714754404.jpg)
![U Need to Know This Episode 62](https://helios-i.mashable.com/imagery/videos/055Tf0ychOF2Z5jHXM6x7i6/hero-image.fill.size_220x220.v1714754404.jpg)
TikTok and Universal Music reach a deal, restoring artists to platform
Big news for fans everywhere.
![In this photo illustration, the TikTok logo is displayed on a smartphone screen with the logo Universal Music in the background.](https://helios-i.mashable.com/imagery/articles/03WX7TfnPJVp9xKBft0trSI/hero-image.fill.size_220x133.v1714640110.jpg)
![In this photo illustration, the TikTok logo is displayed on a smartphone screen with the logo Universal Music in the background.](https://helios-i.mashable.com/imagery/articles/03WX7TfnPJVp9xKBft0trSI/hero-image.fill.size_220x220.v1714640110.jpg)
TikTok is avoiding Apple commissions for App Store purchases
Is TikTok avoiding the Apple tax, or just following a weird new Apple rule?
By Matt Binder
![TikTok app](https://helios-i.mashable.com/imagery/articles/029e0zsKA4Pdr1NHf8V3Z0l/hero-image.fill.size_220x133.v1714600560.jpg)
![TikTok app](https://helios-i.mashable.com/imagery/articles/029e0zsKA4Pdr1NHf8V3Z0l/hero-image.fill.size_220x220.v1714600560.jpg)
How 'blue comments' turned the TikTok algorithm into a protest tool
SEO for social justice?
![The TikTok logo surrounded by various search bar queries like "Bisan Taylor Swift" and "Curly Hair Routine".](https://helios-i.mashable.com/imagery/articles/04LNcc4W0HSA9EpaeurBPxu/hero-image.fill.size_220x133.v1712766534.jpg)
![The TikTok logo surrounded by various search bar queries like "Bisan Taylor Swift" and "Curly Hair Routine".](https://helios-i.mashable.com/imagery/articles/04LNcc4W0HSA9EpaeurBPxu/hero-image.fill.size_220x220.v1712766534.jpg)