Microsoft has updated the Xbox home screen to feature a full screen ad for Modern Warfare 3 and people are sick of seeing it.
Sony may be using Call Of Duty: Modern Warfare 3 to push PlayStation 5 consoles this Christmas, but Microsoft is eager to remind everyone who actually owns the franchise nowadays.
Xbox owners have likely already seen that upon booting up the console, you are faced with a full screen ad for Modern Warfare 3 and an invitation to purchase the game.
While the ad can be easily removed, allowing you to go straight to the Xbox home screen, plenty of users are annoyed that it’s a thing at all, calling it ‘intrusive’ and ‘bullish.’
This is hardly surprising given the reactions to similar instances of this. When UFC 4 added in-game advertisements, the backlash was so severe that EA almost immediately took them down.
Earlier this year, following the launch of Hogwarts Legacy, Warner Bros. felt the need to put an advert for it in Mortal Kombat 11 which popped up before you could even reach the main menu.
Some comments on social media do defend Microsoft’s practice, arguing that it isn’t that intrusive and that it’s perfectly reasonable for the company to promote Call Of Duty.
They also point out that Microsoft did the same thing ahead of Starfield’s launch, although people hated it then too. Some players on Reddit even claimed that the ad would pop up while they were already playing Starfield, causing the game to crash.
It’s not too surprising that Microsoft would be so aggressive with advertising this year’s Call Of Duty. It may not be an Xbox exclusive but Call Of Duty is now a key franchise and with Microsoft $69 billion out of pocket, it will want more people than ever to be buying the new game.
Buying it is the only option at the moment though, as no Activision Blizzard game is expected to appear on Game Pass until next year.
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