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This Morning viewers have blasted the ITV programme for airing ‘useless and rubbish’ advice on how to cut spending.
On today’s show, consumer editor Alice Beer, 59, joined presenters Rylan Clark, 35, and Josie Gibson, 39, to share tips on simple ways to save £1,500 in a year.
They included shopping at cheaper stores such as Lidl, avoiding big brands like Pringles and opting for supermarket labels instead, and saving pennies in a jar.
However, viewers on X found the segment condescending and said they were already aware of the money-saving hacks.
@LucythePug1110 fumed: ‘I am finding this segment very patronising and I don’t know why #thismorning.’
@R3TRO8OY sarcastically said: ‘So I can save £1,500 by purchasing items from cheaper supermarkets….wow I never knew this #thismorning.’
Echoing their sentiment, @Hotsunnydaze1 quipped: ‘Stop putting Olives on your salads and you will def save a fortune #thismorning.’
@jn189510 raged: ‘Something about having millionaires sit and listen to us being told to not use so much shampoo and share a monthly amazon subscription to save money. Yeah okay #thismorning.’
During the segment, Alice advised people to start save 1p more every day, starting with just 1p on the first day, which will pocket you more than £600 over the year.
Her other money-saving tips included a ban on store-bought coffee each week and switching coffee pods for home machines to a supermarket brand.
It’s not the first time Alice’s saving segment on This Morning has raised eyebrows – in 2022, she claimed micorwaves had not been used since the 1980s.
Introducing microwaves as a purse-friendly alternative to ovens, she said: ‘Mothers all over the country will be watching this with interest… The microwave – basically, we put it away after the ’80s didn’t we?
‘We used it as a shelf since the 80s, it became very unfashionable and untrendy. Now it is its time to shine. This is the most cost effective little thing you’ve got in your kitchen.
‘If you’ve got one – you put it in your garage, or you’ve got one in your kitchen and you’re not using it – get it out, dust it down, let’s use it.’
Most viewers were left completely confused by the segment, with an X user stating: ‘No Alice people STILL use a microwave.’
Echoing their statement, another added: ‘Alice might’ve binned her microwave at the end of the 1980’s but most people didn’t. #ThisMorning.’
After training as a primary school teacher, Alice started a career in TV production and become an assistant producer on Watchdog.
Between 1992 until 1992, she became the co-presenter of the BBC consumer investigative journalism programme alongside Anne Robinson.
In 2014, she joined This Morning as their consumer presnenter.
Metro.co.uk has contacted ITV for comment.
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This Morning airs weekdays from 10am on ITV.
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