Metro.co.uk is where 18.6 million unique visitors a month find stories, from the biggest world news events to the most talked about trends[1]
Over half of Metro.co.uk’s audience is under the age of 44 – and the writers focus on maintaining and growing a loyal, largely UK, millennial audience. [2]
Metro.co.uk is in the unique position of being able to harness the power of the social web and a young audience while still having the journalistic rigour of a legacy newspaper brand.
It’s a site that has a heart and soul. It is a site that cares, a site that can be funny, take risks and campaign about the issues it cares about, while making sure that no viral trends are missed.
With 87% of its audience visiting Metro.co.uk on mobile, these audiences find their content on their mobile through Facebook, through Twitter, through Instagram, through YouTube – and we’re there to greet them. [2]
[1] IPSOS IRIS FEB 2022
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