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A guide to B2B marketing: 5 best practices
Think of those new shoes that you want to blow your savings on or that totally-worth-it fancy knife set (which you’ll barely use). These cravings are a result of business-to-consumer (B2C) marketing, which aims to encourage individuals to buy products or services. We’ve all been exposed to B2C marketing throughout ...
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Boost your go-to-market strategy with a sales strategy...
Great products start with great ideas and even greater production. The most successful products lead to customer acquisition with an action plan, much like the one you...
![Top 8 marketing metrics to track that best measure performance](https://res.cloudinary.com/monday-blogs/fl_lossy,f_auto,q_auto/wp-blog/2021/06/marketing-kpis.jpg)
Top 8 marketing metrics to track that best measure...
As a marketer, you know that marketing metrics and key performance indicators (KPIs) are crucial. You need to track marketing metrics to understand the performance of...
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5 steps to a stronger marketing management process
Have you ever watched in awe as another business’ marketing campaign climbs to the top of the digital mountain? How do some teams manage to make their marketing...
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How to create a social media content calendar template
Social media trends and content move fast, and if you’re not on top of organizing your content, you just might miss an opportunity to connect with your audience. Social media calendars are the...
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Using a launching plan template to secure success
Getting a new product out into the marketplace can be exciting, but it can also be chaotic. This is especially true if the product launch hasn’t been meticulously...
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Create lasting brand presence with a branding brief...
In 2006, the Oxford English Dictionary added the word “google” to its contents as a transitive verb. This is the very definition — pun intended — of brand...
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How to effectively use a product launch strategy...
Tens of thousands of new products launch every year. Unfortunately, many of these launches fail to meet company expectations. One primary reason for this lack of success...
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Identify your customer base using a market segment...
Do you know who your target customers are? Do you know where they live, how they shop, and what motivates them to make a purchase? Knowing the answers to these questions...
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Customer segment template tools for targeted marketing
Effective marketing connects with your customer base by building a real relationship between the client and your brand. As with any relationship, however, you’ll...
Webinar plan template for your event
Webinars allow you to reach hundreds of colleagues at once, including people who live in different countries or who couldn’t make it to a live event. Through...