About
I'm a highly experienced and accomplished professional in the iGaming industry. I've been…
Articles by Cristiano
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Manage the pressure
Manage the pressure
What does it mean to be "under pressure". For some, it is about to give a presentation to work, for others it is about…
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Seeking Wisdom
Seeking Wisdom
One of the things we don't pay enough attention to is the context, especially when we talk about numbers. Speaking…
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EGR Awards: they review us all the time... Let's review them!
EGR Awards: they review us all the time... Let's review them!
The Annual EGR awards was held at the Grosvenor House Hotel on London’s Park Lane and attended by more than 600 people…
6 Comments
Contributions
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How can you evaluate communication effectiveness in a merger or acquisition?
In the gaming industry (my industry), monitoring communication post-M&A is akin to post-launch game analysis. It's essential to track not just the frequency but the impact of messages. For instance, when Betfair and Paddy Power merged, regular surveys and digital analytics played a crucial role in understanding employee and customer sentiments. However, one common pitfall is over-reliance on quantitative data; qualitative insights from interviews or focus groups are equally vital. Additionally, neglecting negative feedback, as seen in some failed gaming mergers, can lead to strategy misalignment. Continuous adjustment, based on a balanced view of feedback, ensures that the communication strategy remains aligned with expectations.
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How can you evaluate communication effectiveness in a merger or acquisition?
It's imperative to view stakeholders as distinct entities with unique interests, much like distinct customers in a diverse market. For example, leaders may need high-level strategic information, whereas employees often seek clarity about their roles post-merger. Externally, while investors look for financial implications, customers focus on service continuity. A misstep here, like in the AOL-Time Warner merger, where insufficient attention was paid to differing corporate cultures and customer perspectives, can lead to dissonance and dissatisfaction. This granular approach to stakeholder communication not only broadens reach but also deepens impact, catering specifically to each group’s concerns and fostering a more inclusive environment.
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How can you evaluate communication effectiveness in a merger or acquisition?
Let's focus on a couple of common pitfalls to avoid in M&A: - Neglecting Internal Communication: Effective internal communication is essential for maintaining morale and productivity during transitions. For example, the Daimler-Benz and Chrysler merger faced significant challenges partly due to insufficient internal communication, leading to cultural and integration issues. - Overlooking Customer Communication: Customers are key stakeholders in any M&A activity. Neglecting to inform and reassure them can lead to uncertainty and erosion of trust. In contrast, AT&T and Time Warner's merger showcased effective communication strategies that highlighted the benefits for customers, such as enhanced technology and content offerings.
Activity
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G2E Vegas is just around the corner, and the Ingenuity Gaming (IG) team is gearing up! With less than a month to go, we’re excited to reconnect with…
G2E Vegas is just around the corner, and the Ingenuity Gaming (IG) team is gearing up! With less than a month to go, we’re excited to reconnect with…
Liked by Cristiano Blanco
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Exactly a year ago, I moved with my family from Israel to Barcelona— Moving to a new country where we didn’t speak the language was one of the…
Exactly a year ago, I moved with my family from Israel to Barcelona— Moving to a new country where we didn’t speak the language was one of the…
Liked by Cristiano Blanco
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Join us for our first public appearance as Aristocrat Interactive at the SBC Summit! Discover the exciting developments in our White Label product…
Join us for our first public appearance as Aristocrat Interactive at the SBC Summit! Discover the exciting developments in our White Label product…
Liked by Cristiano Blanco
Experience
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Education
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University of Derby
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- Business Research Methods and Data Analysis
- Global Supply Chain Management and Logistics
- Risk Management in a Global Context
- Strategic awareness and thinking
- Transforming Personal Skills
- Confident leadership
- Coaching and Mentoring
- Critical evaluation -
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- Developing Strategic Management and Leadership Skills
- Professional Development for Strategic Managers
- Strategic Change Management
- Strategic Marketing Management
- Strategic Human Resources Management
- Managing Financial Principles and Techniques -
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Publications
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OKR
See publicationLa rivoluzione organizzativa che migliora le performance aziendali. Scopri come usarla per fare carriera e raggiungere i tuoi obbiettivi di vita.
Honors & Awards
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EGR 2022 "In-house innovation of the year"
EGR Award
We always had high expectations for this product. WeSpin lives and breathes innovation and it is one of those success stories that came out of brainstorming sessions. After running more than 1400 WeSpin streaming events, we see fantastic results and an abundance of opportunities to connect players across the globe and let them play together. Our teams keep innovating to lead with a differentiating edge in this new, exciting product and marketing category for our industry.
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EGR 2020 "Mobile Casino Product of the Year"
EGR International Award
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EGR 2020 “Casino operator of the Year”
EGR International Award
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EGR 2017 “Slot operator of the Year”
EGR International Award
This award recognizes the operator that demonstrates it has developed the best strategy to stand out from its competitors and offered the best slots product during the past 12 months.
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EGR 2016 Best In-House Product
EGR International Award
This award recognizes the operator that demonstrates it has developed the most effective in-house product which helped it stand out from its competitors and offered the biggest commercial boost to its business during the past 12 months.
Nominees: BetBright, Betsson, Casumo, Gala Coral, GVC/Partypoker, Pinnacle.
Languages
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Italiano
Native or bilingual proficiency
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Inglese
Full professional proficiency
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Spagnolo
Professional working proficiency
More activity by Cristiano
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Yes, we have applied in Brazil too 🇧🇷🇧🇷
Yes, we have applied in Brazil too 🇧🇷🇧🇷
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Hi My Linkedin network! We're excited to share that Yggdrasil is growing, and with our games achieving greater success, we're looking to expand our…
Hi My Linkedin network! We're excited to share that Yggdrasil is growing, and with our games achieving greater success, we're looking to expand our…
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5 seconds check: - ready to step up in your SEO career? - need a hybrid or remote job? - after Head of SEO title? - want to work with an awesome…
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Jeśli jesteście ciekawi, jak wygląda życie i praca na Malcie, jakie są koszty utrzymania oraz jakie tajemnice kryje tamtejszy rynek pracy, koniecznie…
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