Felipe Ambra
Área metropolitana de Ciudad de México
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Felipe Ambra serves as the Global VP Corona of Anheuser-Busch InBev, where he is responsible for implementing marketing campaigns and initiatives that have established Corona as one of the most consistent brands in the beer industry, as well as those that have expanded the Corona brand into the entertainment world. In 2020, he helped launch Corona Studios and the brand’s first Original Content Series, “Free Range Humans, Life Outside the Cage,” which was met by enthusiasm from key stakeholders around the globe for its ability to inspire people to disconnect to reconnect to the outside world.
In his position, he is also responsible for leading Corona’s thought leadership efforts on sustainability, fostering partnerships with well-known Ocean conservation non-profits like Parley to protect 100 Islands and raising awareness for marine plastic pollution through campaigns like “Protect Paradise,” which was implemented in over 15 markets globally. Recently, under Felipe’s guidance, Corona also reduced its carbon footprint and developed the first 100% circular six pack for the beer industry, made with barley straw and 100% recycled carton.
Prior to leading the Corona global marketing team, Felipe amassed two decades of commercial experience at AB InBev, starting first as a trainee in Brazil, working his way up to sales and trade marketing, and then landing in brand marketing where he has implemented innovative and experiential programs, expanded the brands’ portfolio in the premium sector, while overseeing teams in Brazil, Peru, Central America and the Caribbean
Artículos de Felipe
Actividad
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El mar hace parte de mi vida desde niño. Es donde me reconecto y recargo las baterías. Por eso, las iniciativas de Corona para disminuir el impacto…
El mar hace parte de mi vida desde niño. Es donde me reconecto y recargo las baterías. Por eso, las iniciativas de Corona para disminuir el impacto…
Compartido por Felipe Ambra
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I was thrilled to participate in our Leadership, Performance and Chance (LPC) conference in Colombia. Our LPC is our annual zone partners meeting in…
I was thrilled to participate in our Leadership, Performance and Chance (LPC) conference in Colombia. Our LPC is our annual zone partners meeting in…
Recomendado por Felipe Ambra
Experiencia
Educación
Licencias y certificaciones
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Certified Marketer Level 1 (CM1)
General Assembly
Expedición:ID de la credencial https://my.generalassemb.ly/awards/VIKPC7CEB
Reconocimientos y premios
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ADWEEK Creative 100 - 2021 Winner
AdWeek
Idiomas
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Português
Competencia bilingüe o nativa
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Inglës
Competencia profesional completa
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Espanhol
Competencia bilingüe o nativa
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