Fernando Dominguez

Fernando Dominguez

Área metropolitana de Guadalajara, México
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With over 18 years of experience in the CPG and B2C industries, I am a sales. retail, marketing, branding, and innovation leader who thrives on creating awesome strategies, generating value for consumers, and delivering memorable brand experiences. I am currently the LATAM Sales & Marketing Head at 5-hour International Corporation, a leading global energy drink company that offers a range of products to boost energy and wellness.

In this role, I am responsible for launching new products and brands in the region, including a premium glycine drink, a functional hydration sports drink, and 5-hour energy. I have successfully established the legal, banking, and corporate framework, created a B2C and C2C strategy, and led an innovative and driven sales force. I have also contributed to the prototype and product testing, the GLOCAL branding strategy, and the readiness to deliver.
Additionally, I have been an Innovation & Consumer Experience Advisor for various brands and businesses, helping them improve their market and sales positioning, product portfolio and service design, and data-inspired decisions. Some of my achievements include reducing expenses and losses by 119%, increasing sales by 30%, and improving retention by 23% at Plexus Worldwide, where I was the Managing Director for Mexico.
I hold a Digital Marketing Certification from Google, a C-Suit Negotiation Skills Diploma from The University of Chicago Booth School of Business, and a Luxury Sales certification from Universidad Anáhuac. I am passionate about building relationships, fostering collaboration, and empowering teams to achieve their goals.

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Actividad

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Experiencia

  • Self-employed

    Mexico

  • -

    Cuernavaca Mexico

  • -

    Stolberg Germany

  • -

    Monterrey, Nuevo León, Mexico

  • -

    Mannheim Area, Germany

Educación

  • Gráfico

    -

    Luxury sales management

  • -

  • -

  • -

    Thesis: “Application of the Business incubator Center Concept in the State of Puebla, as an alternative for Economic Development”, degree with honors, concept was used for the redesign of the study plan.

  • - actualidad

    Revalidation of studies on innovation and innovation management

Licencias y certificaciones

Experiencia de voluntariado

  • Fire fighter

    Fire Brigade

    - 10 mes

    Servicios sociales

    I have decided to join the fire brigade, to protect and care for the community.

  • Cofunder / Advisor

    Corazones por Mexico

    - 1 año 1 mes

    Ayuda humanitaria en caso de desastre natural

    Who are we?
    We are a group of citizens with different professional backgrounds working together, collectively and voluntarily supporting the recuperation of communities affected by the earthquake on September 19 2017.
    To achieve this we have designed a model that encloses reconstruction as well as social and economical development; allowing housing recovery, local technical abilities strengthening and the creation of communitarian business operations, boosting the community´s…

    Who are we?
    We are a group of citizens with different professional backgrounds working together, collectively and voluntarily supporting the recuperation of communities affected by the earthquake on September 19 2017.
    To achieve this we have designed a model that encloses reconstruction as well as social and economical development; allowing housing recovery, local technical abilities strengthening and the creation of communitarian business operations, boosting the community´s recuperation and generating long term sustainable economical opportunities.
    We also provide affected families with holistic emotional and psychological support.
    What are we working on?
    It is clear to us that acting promptly and sustainably is vital to really help communities. Our sustainable housing and community economical activation Project has started; Funded by volunteer contributions and supervised through our civil non profit organization.
    What is our goal?

    As a pilot, Re-build Hueyapan a community in need, located at the county of Tetela del Volcan Morelos, gather funds from our civic and private initiative networks; Through the implementation of our holistic and social model build at least 100 houses (ideally the complete community) and to activate local economical possibilities by training community members on the construction, electrician and plumbing crafts as well as funding a locally managed micro business for construction block production (eco-block) that will support the reconstruction process and long term serve as a source of profit for the community.
    During the reconstruction process we will require volunteers to support social-familiar work.


    https://www.facebook.com/corazonespormexico/?ref=br_rs

Reconocimientos y premios

  • Top Performer

    Redbox Academy

    Redbox recognized my overall course participation and my ability to develop innovation projects

  • Honorific mention

    Universidad Iberoamericana

    I received the honorific mention for the exceptional quality and focus of my Thesis work.
    Some of the Ideas included where later used to redesign the educational program.

Idiomas

  • English

    Competencia bilingüe o nativa

  • Spanish

    Competencia bilingüe o nativa

  • German

    Competencia básica profesional

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