Fernando Dominguez
Área metropolitana de Guadalajara, México
5 mil seguidores
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With over 18 years of experience in the CPG and B2C industries, I am a sales. retail, marketing, branding, and innovation leader who thrives on creating awesome strategies, generating value for consumers, and delivering memorable brand experiences. I am currently the LATAM Sales & Marketing Head at 5-hour International Corporation, a leading global energy drink company that offers a range of products to boost energy and wellness.
In this role, I am responsible for launching new products and brands in the region, including a premium glycine drink, a functional hydration sports drink, and 5-hour energy. I have successfully established the legal, banking, and corporate framework, created a B2C and C2C strategy, and led an innovative and driven sales force. I have also contributed to the prototype and product testing, the GLOCAL branding strategy, and the readiness to deliver.
Additionally, I have been an Innovation & Consumer Experience Advisor for various brands and businesses, helping them improve their market and sales positioning, product portfolio and service design, and data-inspired decisions. Some of my achievements include reducing expenses and losses by 119%, increasing sales by 30%, and improving retention by 23% at Plexus Worldwide, where I was the Managing Director for Mexico.
I hold a Digital Marketing Certification from Google, a C-Suit Negotiation Skills Diploma from The University of Chicago Booth School of Business, and a Luxury Sales certification from Universidad Anáhuac. I am passionate about building relationships, fostering collaboration, and empowering teams to achieve their goals.
Artículos de Fernando
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¿Vendes más pero no ganas más? ¡Dos claves para aumentar tu rentabilidad!
¿Vendes más pero no ganas más? ¡Dos claves para aumentar tu rentabilidad!
Por Fernando Dominguez
Contribuciones
Actividad
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I don't have to do this; I get to do this.
I don't have to do this; I get to do this.
Recomendado por Fernando Dominguez
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I've Given It My All... Yet There's Always More Within A while back, some friends and I decided to go hiking in the breathtaking Sedona. What…
I've Given It My All... Yet There's Always More Within A while back, some friends and I decided to go hiking in the breathtaking Sedona. What…
Recomendado por Fernando Dominguez
Experiencia
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Self-employed
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Educación
Licencias y certificaciones
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Branding foundations
LinkedIn
Expedición:ID de la credencial :e7e9b758b37c9dd9c38363824277d7190fe66404f931037cd7a32a6fc8ec029b -
Building a Brand That Your Customers Will Love
LinkedIn
Expedición:ID de la credencial c2f239039233fff08a6f9f1e9b60ccdb269858842b164885a3a2967de413cbf0 -
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Experiencia de voluntariado
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Fire fighter
Fire Brigade
- 10 mes
Servicios sociales
I have decided to join the fire brigade, to protect and care for the community.
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Cofunder / Advisor
Corazones por Mexico
- 1 año 1 mes
Ayuda humanitaria en caso de desastre natural
Who are we?
We are a group of citizens with different professional backgrounds working together, collectively and voluntarily supporting the recuperation of communities affected by the earthquake on September 19 2017.
To achieve this we have designed a model that encloses reconstruction as well as social and economical development; allowing housing recovery, local technical abilities strengthening and the creation of communitarian business operations, boosting the community´s…Who are we?
We are a group of citizens with different professional backgrounds working together, collectively and voluntarily supporting the recuperation of communities affected by the earthquake on September 19 2017.
To achieve this we have designed a model that encloses reconstruction as well as social and economical development; allowing housing recovery, local technical abilities strengthening and the creation of communitarian business operations, boosting the community´s recuperation and generating long term sustainable economical opportunities.
We also provide affected families with holistic emotional and psychological support.
What are we working on?
It is clear to us that acting promptly and sustainably is vital to really help communities. Our sustainable housing and community economical activation Project has started; Funded by volunteer contributions and supervised through our civil non profit organization.
What is our goal?
As a pilot, Re-build Hueyapan a community in need, located at the county of Tetela del Volcan Morelos, gather funds from our civic and private initiative networks; Through the implementation of our holistic and social model build at least 100 houses (ideally the complete community) and to activate local economical possibilities by training community members on the construction, electrician and plumbing crafts as well as funding a locally managed micro business for construction block production (eco-block) that will support the reconstruction process and long term serve as a source of profit for the community.
During the reconstruction process we will require volunteers to support social-familiar work.
https://www.facebook.com/corazonespormexico/?ref=br_rs
Reconocimientos y premios
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Top Performer
Redbox Academy
Redbox recognized my overall course participation and my ability to develop innovation projects
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Honorific mention
Universidad Iberoamericana
I received the honorific mention for the exceptional quality and focus of my Thesis work.
Some of the Ideas included where later used to redesign the educational program.
Idiomas
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English
Competencia bilingüe o nativa
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Spanish
Competencia bilingüe o nativa
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German
Competencia básica profesional
Recomendaciones recibidas
10 personas han recomendado a Fernando
Unirse para verloMás actividad de Fernando
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- Zag - by Marty Neumeier 📚 shows how to stand out by doing the opposite of competitors, with simple #strategies for building a unique brand. Here…
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Strategy and Business planning ensures our current retail and merchandise locations are bringing guests the best products and experiences we can…
Strategy and Business planning ensures our current retail and merchandise locations are bringing guests the best products and experiences we can…
Recomendado por Fernando Dominguez
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This Sunday, I will be walking in remembrance of loved ones who have passed away due to cancer, including breast cancer. Any support would be greatly…
This Sunday, I will be walking in remembrance of loved ones who have passed away due to cancer, including breast cancer. Any support would be greatly…
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🎉 ¡Felicidades a todos los consultores, empresarios y colaboradores del programa Pymes Competitivas! Su esfuerzo es clave para el éxito de esta…
🎉 ¡Felicidades a todos los consultores, empresarios y colaboradores del programa Pymes Competitivas! Su esfuerzo es clave para el éxito de esta…
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“This Isn’t for Me!” One of the biggest challenges in any journey, especially in Network Marketing, is the frustration that comes when we don’t see…
“This Isn’t for Me!” One of the biggest challenges in any journey, especially in Network Marketing, is the frustration that comes when we don’t see…
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I enjoy making cookies with my grandkids, just like I used to with my kids when they were younger. Some have asked why I share personal stories on my…
I enjoy making cookies with my grandkids, just like I used to with my kids when they were younger. Some have asked why I share personal stories on my…
Recomendado por Fernando Dominguez
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The connections we make are the most valuable asset in our work (and in our lives). After countless hours spent processing orders for month-end…
The connections we make are the most valuable asset in our work (and in our lives). After countless hours spent processing orders for month-end…
Recomendado por Fernando Dominguez
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