“Overall, Stanley is a strong communicator. He is able to articulate both the bigger picture and the end objectives, and more importantly has the tenacity to see through a brief from planning to execution. In my experience working with Stanley, he frequently challenges the status quo, but not without reason and rationale. However, at the end of the day, he understands when to take counsel; such a combination produces good, solid work that is not only well designed and collaborative, but is results driven as well.”
Stanley Clement
Chief Executive Officer at MBCS
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
2K pengikut
500+ kenalan
Perihal
Communication. What may sound like a simple everyday ordinary activity, is a very powerful tool when applied with insights and clear understanding of objectives.
It's my playing ground and I can spend my entire day in this wonderful space.
Sumbangan
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How would you handle a client request that goes against your team's social media strategy?
In my experience, when a request comes in, there is usually a driving force behind it. Sometimes, the client is unable to articulate or openly say it. So it really starts with us enquiring without being defensive. Our role as an agency is about being partners and partners should have conversations instead of just receiving directions.
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Here's how you can anticipate and address potential objections from clients using logical reasoning.
I believe that its important for us all to start with the right note. INTENT. What is it that we are aiming to achieve on the business and how much do we actually understand the client and the business? Knowing your own craft and skill is a given. Knowing your client, the business and the challenges they face is critical to avoid potential objections. if the starting point is correct, everything else is the enable that helps amplify. If the idea is solid, the mediums, the audience and the budgets will amplity it into a great campaign for the client and their business.
Aktiviti
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Had an eye-opening time at the MSA festival panel discussion last week. No sugar-coating, no glossing over. It's like peeling back the layers to…
Had an eye-opening time at the MSA festival panel discussion last week. No sugar-coating, no glossing over. It's like peeling back the layers to…
Dikongsi oleh Stanley Clement
Pengalaman
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IPG Mediabrands, Malaysia
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Brand Manager
Nation Branding Division, Prime Ministers Office, Malaysia
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Associate Director Marketing Communication
Malaysia Design Innovation Centre
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Creative Head / Copywriter
Ignite Communication Sdn Bhd
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Art Director / Copywriter
Ignite Communication
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Art Director / Copywriter
Hand Print Sdn Bhd
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Pendidikan
Cadangan diterima
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