Reneé PR Agency

In recent times, private and government-owned technological enterprises have experienced an increase in cyber-attacks and data breaches which lead to the disruption of business operations and loss of trust. This highlights the need for effective security measures that can protect organisations. In a recent thought leadership article published on TechNext, Ugi Augustine Ugi JNR, Solutions Architect and President of Nugi Technologies Ltd. emphasises the importance of cybersecurity for technology enterprises and advocates for a comprehensive three-dimensional approach to cybersecurity. Firstly, ensure cybersecurity is integrated from inception: For organisations building products and systems that will be hosted online, it is important to ensure that the security architecture of the product is mapped out and tested before it is launched. Also, identify possible security risks and determine how to prevent them. Secondly, cybersecurity should be viewed as a continuous investment: The cybersecurity architecture of a company has to be upgraded regularly in line with recommended standards to guard against cyber attacks and breaches. By conducting regular end-to-end analysis, organisations can identify vulnerabilities and forestall attacks. Thirdly, invest in required training for software programmers and customer education: Training equips programmers with the competence required to build products or systems that comply with global cybersecurity standards. Additionally, when customers are educated on the possible forms of cyber attacks that they may be susceptible to, they can avoid a data compromise on their end. Ugi also recommends the use of artificial intelligence and machine learning to shore up cybersecurity, thereby emphasising the need for more data centres in Nigeria. In line with this, Nugi Technologies is currently working on launching its own data centre in Calabar, Cross River. Read the full article here: https://lnkd.in/d2W6uXba

Wondering what investors expect from founders? Well, we asked them about the qualities they look out for, and here are some of the things they had to say: “Does the team include members with technical, domain, business, and financial expertise? The founding team must be well-rounded enough to complement each other's strengths and weaknesses.” – Mide Alonge; Investment and Portfolio Manager. “A founding team that can build the core product to at least the MVP stage by themselves without relying on external technical expertise.” – Johnson Adebisi; Investment Analyst. “We back great founders. Not good, not okay, but great. And so in our minds, the best founders will find ways to solve their problems regardless of whoever is around them.” – Yewande Odumosu; Partner at HoaQ Ventures Fund. Read the full article here: https://buff.ly/4fxqYdm

The timeline for seeing results from a PR campaign can vary significantly depending on several factors. While some campaigns might generate results quickly, typically between 1-6 months, the most significant and lasting results typically come from sustained, strategic efforts over time (typically 6-12 months and beyond). Several key factors such as campaign objectives and scope, existing brand recognition, quality and consistency of PR efforts, media relationships, and receptiveness would play vital roles in determining the timeline for results.

Building a startup is challenging, and recent events in Nigeria's tech ecosystem highlight the many complexities founders navigate. In this environment, effective and strategic collaboration between founders and investors can provide more than just capital. However, many founders find themselves uncertain about investor expectations. This knowledge gap can hinder effective collaboration and potentially jeopardize a startup's growth trajectory. To answer this, we spoke with VCs and Subject Matter Experts such as Dayo Koleowo, Yewande Odumosu and Mide Alonge, MSc MA to understand what they truly want and expect from founders. From product-market fit to transparency and communication, we uncover the essential elements that drive successful partnerships between these parties. Whether you're a founder or an investor, this analysis offers valuable insights to foster stronger, more transparent relationships in the ecosystem. Click the link below to read it: https://lnkd.in/d_tFYBBY

Africa’s entrepreneurial ecosystem has experienced tremendous growth in recent years, witnessing a surge in startup launches across various sectors. However, despite this proliferation, many startup founders face significant challenges in gaining market traction and attracting investor attention. While a viable product, market viability, and a well-defined business plan are essential for securing investment opportunities, leveraging strategic public relations efforts is a powerful complement to these fundamentals. Strategic PR employs diverse techniques to amplify a startup's strengths, enhance its visibility, and create a positive perception among potential investors. In this article, Abdulbasit Abdusalam discusses three effective PR strategies to explore for better visibility.

Founder and CEO of Nugi Technologies, Ugi Augustine Ugi JNR believes that a widespread adoption of technology solves the problems of productivity, transparency, and accountability within Nigerian government parastatals. In a recent Business Day article, Ugi explains how adopting technology in the various ministries, departments, and agencies can contribute to the government’s target of 6% GDP growth. Ugi led Nugi Technologies to develop 360 Governance, a tech solution for the Cross River State government. This innovation improved the state’s service delivery, boosted internal revenue generation, eliminated unnecessary expenses, and can be easily replicated in all 36 states. Ugi believes that by leveraging public-private partnerships with notable technological companies, the Nigerian government can fast-track technological innovation and drive economic growth. To read the full article, click the link: https://lnkd.in/df6wbDqV

Reneé empowers African tech innovators to share their stories with the world. We believe every brand has a unique narrative, and we're committed to uncovering and amplifying these powerful stories to reach the right audiences. Ready to share your story? Tell us what you're building and we'll show you how we can bring your stories to life: https://buff.ly/3L4BVoC

The Nigerian tech industry has many exemplary thought leaders. Some of whom have created a profound impact in the areas of personal brand, business, and industry. One of such is storyteller and marketing executive Peace Itimi , who shares deep insight into various aspects of marketing, from customer acquisition to growth strategies and metrics through her YouTube channel. Peace’s thought leadership contributions are invaluable for seasoned marketing managers and aspiring professionals. Co-founder and CEO of Fullgap Victor Fatanmi is another thought leader whose efforts have resulted in business impact. By consistently sharing actionable freelance tips and strategies, he has positioned himself as a trusted authority and go-to resource in the gig economy, in effect, this has helped to attract organic users to his business management tool for freelancers - Fullgap. Serial entrepreneur and venture capitalist Victor Asemota has also had a significant industry impact through his thought leadership efforts. His advice for founders emphasises the importance of creating meaningful work before attempting to scale a venture. Many more thought leaders within the industry consistently share their knowledge and ideas and inspire positive changes. To learn more about how to build a thought leadership profile, click the link:

Developing a crisis management strategy allows for clear communication and decisive action and gives you room to plan how to handle a crisis properly when it occurs. #crisismanagement #Reneepr

Thought leadership can be done in many forms, depending on your preference and message. Which one of these resonates most with you? Let us know in the comments. #Thoughtleadership #Reneepr