We are a multimedia company dedicated to providing our varied audience with credible information on advertising and marketing communications, offering valuable insights into the latest trends and developments that have the potential to influence the landscape of marketing communication. Our focus extends to various sectors within the Integrated Marketing Communications (IMC) industry, where we aim to stimulate meaningful discussions surrounding creativity, innovation, and the ever-evolving business environment.
External link for The Brand Colossus
Lagos, NG
Publisher/CEO at The Brand Colossus, Award-Winning Presenter, Business Development Manager, Marketer, Content Producer, TV Host
We did it again! The second edition of our magazine is out, and we couldn't be more excited. This achievement is a true testament to our unwavering dedication and resilience. Download on https://lnkd.in/diHj7amW Dozie Okafor Lanre Adisa #brandjournalism #marketingcommunication #media #industrygrowth
We are thrilled to announce that the highly anticipated second edition of our magazine is now available! Download your copy here and dive into an exciting read. https://lnkd.in/d33vBeib
This new offering is the result of in-depth consumer insights and a meticulous understanding of Usage and Attitude (U&A) patterns, reflecting the brand’s commitment to meeting the evolving needs of Nigerian consumers. https://lnkd.in/dYYJeGq5 Ilyas Kazeem #marketing #branding #productinnovation #consumerinsights
Obi Asika passionately argued that every region in Nigeria must take charge of its narrative by promoting its self-image through intentional storytelling. He expressed concern that the lack of focus on telling the right stories is holding Nigeria back. “Some of the things we’re trying to push at NCAC include the Nigeria Original Slate, which will air on Nigerian television. If we’re not sharing the right stories, we’re not helping ourselves at all.” Ngozi Akande #creativity #storytelling #promotion #entertainment #arts #innovation #talentdevelopment
The Image Bank is expected to engage over 100,000 photographers, 10,000 models, content creators and other professionals at inception. Read more on https://lnkd.in/dUZ-dPqM DR .OLALEKAN FADOLAPO ,FCA Winifred Akpan, arpa Advertising Regulatory Council of Nigeria (ARCON) #Advertising #creative #regulation #industrygrowth
Founded in 2018 by Sherif Lanre Akinpelu (aRPA, aNIPR), a trailblazing figure in the field of Integrated Marketing Communications, Strategy Trybe has quickly emerged as a vital incubator for strategic thinking in Africa. The ARCON accreditation marks a significant turning point for the Institute, opening new doors for its graduates and setting a benchmark for strategic education across the continent. Read more on https://lnkd.in/dq7MQjdy Advertising Regulatory Council of Nigeria (ARCON) #advertising #marketing #strategy #brand #talentdevelopment #growth #industry
Musawa also announced the impending introduction of a robust Intellectual Property (IP) Policy, set to be unveiled within three weeks. This policy is designed to protect the creative sector’s assets and attract both local and international investors. Read more on https://lnkd.in/dXffApQd #culture #policy #creative #economy #talent #investment
In line with the Federal Government's visionary initiative to diversify the economy, the creative industry is now basking in the spotlight, receiving unprecedented attention. The government is unveiling a wealth of opportunities to harness and optimize the incredible talents that abound within the nation. At the electrifying 54th Art, Culture, and Creative Economy Summit in Abuja, the spotlight shone brightly on i-DICE, a groundbreaking Federal Government of Nigeria (FGN) program designed to ignite investment in Information and Communications Technology (ICT) and the creative industries. This bold initiative is a pivotal part of the government's strategy to rebuild the economy in a way that is not only stronger but also greener and more inclusive. The core mission of i-DICE is to fuel entrepreneurship and spark innovation within the realms of digital technology and creative industries. By doing so, the program directly supports the government's ambitious agenda to generate sustainable jobs, with a particular focus on empowering the nation's youth. Obi Asika Ngozi Akande #creativeeconomy #innovation #nationaldevelopment #global #entrepreneurship #technology
Our #vision to expand the frontiers of #knowledge and inspire the energetic youth of our nation is an #investment we're committed to, as it is crucial to securing our collective #future. We are driven by the profound impact this mission is making, and we're thrilled to continue this journey tonight. Join us as we engage with an esteemed figure in the broadcasting industry, who will share her invaluable experiences with us on The Brand Colossus Student Parliament Show at 8 PM Unaisa Abdullahi Destiny Eyakwaire #mentorship #inspiration #impact #learning
The recent Indomie Nigeria 'Mama Do Good' campaign goes beyond merely rekindling nostalgic feelings—it masterfully reminds consumers of the brand's rich journey while showcasing its unwavering commitment to innovation. This advert is not just a trip down memory lane; it is a celebration of Indomie’s evolution, highlighted by its diverse range of flavors that cater to every palate. Through this brilliant campaign, Indomie reinforces its position as a brand that transcends generations, adapting and innovating to meet the needs of all consumer categories. It’s a strategic blend of nostalgia and modernity, ensuring that while the brand honors its past, it remains firmly focused on the future, continually striving to offer something for everyone. Emeka Obia, arpa our distinguished Ad Review Board member examines the creative ingenuity behind this Ad. Full video available on https://lnkd.in/dv6s7whF