Mariam Peters

• Developed and executed strategic communication and media engagement plans that fully enhanced and maximized brand reputation, corporate identity and thought leadership across internal and external channels.
• Created, managed and disseminated corporate communication materials ie press releases, articles, speeches, company magazine, rejoinders, social media posts etc through various platforms, content for blogs and websites etc to amplify brand messaging.
• Led and coordinated press and… Show more

• Developed and executed strategic communication and media engagement plans that fully enhanced and maximized brand reputation, corporate identity and thought leadership across internal and external channels.
• Created, managed and disseminated corporate communication materials ie press releases, articles, speeches, company magazine, rejoinders, social media posts etc through various platforms, content for blogs and websites etc to amplify brand messaging.
• Led and coordinated press and media relations activities, ie launches, tours, media parleys, print/radio and television interviews etc with necessary communication materials ie Fact Sheets, Q/A, Talking Points etc.
• Developed and deployed effective marketing campaigns for product launches and identified new business opportunities to maintain top of the mind awareness.
• Identified suitable partnerships and speaking opportunities for senior leadership on first tier terrestrial and digital platforms.
• Ensured proactive crisis communication touch points are readily available to mitigate negative publicity online or offline.
• Oversaw branding process in collaboration with design team from conceptualisation stage of designs to production of all interior and exterior collaterals ie banners, billboards, welcome pads, lapels, gift bags, lapels, wall murals and more to maintain corporate brand identity and brand consistency.
• Managed company website, intranet and all company social media platforms and ensured all are up to date and reflective of brand identity.
• Fostered a healthy proactive relationships with key internal and external stakeholders such as the media, public relations agencies, design agencies, government agencies and influential brand advocates within the country and beyond.
• Coordinate all corporate social responsibility initiatives and syndicate post activity content on designated channels.
• Worked with brands like Procter&Gamble, iSON Technologies, Pladis, The Vale College. Show less

• Led in the conceptualization, implementation and management of innovative strategies /P.R campaigns surpassing initial targeted measurable results for identified clients.
• Developed and managed a complex mix of communication channels (digital, print, etc) simultaneously for Agency’s clients.
• Created unique and appealing communication for specified online channels, Blogs, Twitter, Youtube, Facebook, Instagram etc to fully represent brand’s interests and engage target audience whilst… Show more

• Led in the conceptualization, implementation and management of innovative strategies /P.R campaigns surpassing initial targeted measurable results for identified clients.
• Developed and managed a complex mix of communication channels (digital, print, etc) simultaneously for Agency’s clients.
• Created unique and appealing communication for specified online channels, Blogs, Twitter, Youtube, Facebook, Instagram etc to fully represent brand’s interests and engage target audience whilst maintaining sustained flow through out the campaign process and beyond.
• Identified and maximized cost saving budgetary strategies for client and agency at the commencement of each campaign.
• Initiated and maintained strong media relations pan Nigeria in over 16 cities for client-­‐ Nigerian Breweries and Agency.
• Ensured final vetting, approval and deployment (writing, editing and proofreading) of all internal and external communication.
• Created and developed communication for Nigeria’s first Public Relations App.
• Built and sustained a warm and proactive relationship between clients, agency and key stakeholders.
• Provided leadership, mentorship and guidance to team members, interns and exchange staff.
• Worked with brands like 9mobile, Nigerian Breweries, Pfizer, Spinlet. Show less

• Developed concepts for advertising campaigns.
• Created copy for radio jingles and print ads.
• Provided voiceovers where necessary to ensure exceptional quality of radio activations. General Motors Monthly Radio Tips.
• Developed copy for advertising campaigns for Dufil Foods.
• Supplied key insights for market research on key competitors for all Agency’s brands.
• Created radio jingles for Honeywell Foods, Carat Soap.