Mercy Jemikalajah

Mercy Jemikalajah

Global Leader- Marketing and Commercial Leader|Brand and Product Management |Project Manager

Lagos State, Nigeria
8K followers 500+ connections

About

I am a marketing and sales expert with proven expertise in gaining efficiencies, growing company profitability, building breakthrough brands and mitigating against extreme operating environment.

I have been fortunate to have spend the last 9 years working and managing over 100 business across Consumer Goods, Education, and Technology where I garnered several notable achievements and acquired strong marketing, strategy, execution, commercial & people leadership skills while creating great value for the business.

My experience also cuts across various functions including category strategy, brand management, sales and commercialization, shopper insights, Revenue growth management, and data-driven marketing.

I am highly values-driven, a lifelong learner and a people’s leader that creates shared opportunity for all.

Contributions

Activity

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Experience

  • Coca-Cola HBC

    Coca-Cola HBC

    1 year 7 months

    • Coca-Cola HBC Graphic

      Distributor Manager (Coca-Cola Hellenic)

      Coca-Cola HBC

      - Present 2 years 10 months

      Lagos, Nigeria

    • Coca-Cola HBC Graphic

      Portfolio and Commercialization Specialist

      Coca-Cola HBC

      - 6 months

  • Coca-Cola Hellenic Bottling Company

    Coca-Cola Hellenic Bottling Company

    4 years 11 months

    • Coca-Cola Hellenic Bottling Company Graphic

      Wholesale Manager

      Coca-Cola Hellenic Bottling Company

      - 2 years 1 month

      Lagos,Nigeria

      Manage P&L- setting and executing annual/quarterly targets, promotional spends, establish the best route-to-market to maximize cost efficiencies.
      Deliver sales target for all customers through executing annualized distributor business plans and brand visibility whilst liaising with marketing team to ensure that adequate marketing support by the way of merchandising and promotion is available in the area.
      Provide prompt shopper-insight-base and retailer specific trade selling…

      Manage P&L- setting and executing annual/quarterly targets, promotional spends, establish the best route-to-market to maximize cost efficiencies.
      Deliver sales target for all customers through executing annualized distributor business plans and brand visibility whilst liaising with marketing team to ensure that adequate marketing support by the way of merchandising and promotion is available in the area.
      Provide prompt shopper-insight-base and retailer specific trade selling stories to enable retailer sell-in
      Lead and execute customer and channel launch plans for all new products launches
      Align and execute channel and retailer investment plan with distributor team.
      Manage investments within allocated budget framework.
      Work closely with distributor and broker team for on time/in full execution of key innovations and promotional activities to drive sales
      Have deep understanding of market dynamics across key channels in order to develop the right portfolio, pricing, and distributor plan by channel
      Develop and monitor market performance dashboard; market share and growth by channel, market pricing and competitor activities.
      Ensure compliance with Nigeria Bottling Company, corporate policies and procedures.
      Ensure that adequate inventory stock of products is maintained for the area in order to meet the sales delivery schedule.
      Generate and analyze sales report, making sense of the numbers and interpreting same to Managers

    • Coca-Cola Hellenic Bottling Company Graphic

      Distributor Developer

      Coca-Cola Hellenic Bottling Company

      - 1 year 8 months

      Lagos,Nigeria

      Achievement of Sales Target:
      Develop sales plan & programs to ensure sales objective is achieved or exceeded
      Ensure proper budgeting control and monitoring of sales performance against plan
      Provide distributors and customers in the Area with information about new or improved products and services, price change to improve sales in the region
      Establish, maintain and expand customer base
      Revenue/ Cash Management:
      Manage receipt of revenues from customers
      Ensure daily cash…

      Achievement of Sales Target:
      Develop sales plan & programs to ensure sales objective is achieved or exceeded
      Ensure proper budgeting control and monitoring of sales performance against plan
      Provide distributors and customers in the Area with information about new or improved products and services, price change to improve sales in the region
      Establish, maintain and expand customer base
      Revenue/ Cash Management:
      Manage receipt of revenues from customers
      Ensure daily cash lodging at the local bank
      Efficient control of cash and stock at depots/area.
      Drive debt management strategies and efficient credit utilization by customers in the area.
      Channel Coverage:
      Ensure effective distribution infrastructure is in place with distributors to drive availability in retail outlets
      Put in Place effective coverage plan to wins with Wholesalers
      Proactively monitor each sales depot performance in terms of cost, sales and shares toward achievement of plan and efficiency of resource utilization
      Ensure adequate product supply and optimum deployment of distribution fleet
      Conduct regular market visits to check route coverage and competitor activity
      Develop and Deploy Tactical Activation plans which includes but not limited to monitoring depot and retail outlets activation
      Strategic Support:
      Provide support for various departments to ensure achievement of sales goals and objectives
      Execute sales promotional programs
      Ensure brand visibility to promote sales by liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the Area
      Reporting:
      Generate and analyze sales report.Provide periodic feedback to sales and marketing team.
      Stock Maintenance:
      Ensure that adequate inventory stock of product is maintained for the Area in order to meet the sales delivery schedules.

    • Coca-Cola HBC Graphic

      Business Development Manager

      Coca-Cola HBC

      - 6 months

      + Deliver sales target for all customers through executing annualized distributor business plans
      + Manage P&L - setting and executing annual/quarterly targets, promotional spends, establish the best route-to-market to maximize cost efficiencies.
      RETAILER AND SHOPPER
      + Provide sharp, shopper insight-based and retailer specific trade selling stories enable retailer sell-in
      + Lead and execute customer and channel launch plans for all new product launches
      + Align and execute…

      + Deliver sales target for all customers through executing annualized distributor business plans
      + Manage P&L - setting and executing annual/quarterly targets, promotional spends, establish the best route-to-market to maximize cost efficiencies.
      RETAILER AND SHOPPER
      + Provide sharp, shopper insight-based and retailer specific trade selling stories enable retailer sell-in
      + Lead and execute customer and channel launch plans for all new product launches
      + Align and execute channel and retailer investment plan with distributor team
      + Manage investments within allocated budget framework
      + Work closely with distributor and broker team for on time/in full execution of key innovations and promotional activities to drive sales.
      + Deep understanding of market dynamics across key channels in order to develop the right portfolio, pricing and distribution plan by channel
      + Develop and monitor market performance dashboard market share and growth by channel, market pricing, and competitor activities
      + Ensure compliance with Nigeria Bottling Company, corporate policies and procedures.
      + Maintain highest quality standards, ensure safe working practices and care for environment.

    • Coca-Cola Hellenic Bottling Company Graphic

      Sales Executive

      Coca-Cola Hellenic Bottling Company

      - 6 months

      Lagos,Nigeria

      Sales representative position is responsible to generate Total Beverage sales through new and existing customers. Sales representative role will be to increase market share while promoting and marketing all products distributed by the company through targeted markets in a manner to understand and meet customer's expectations. The Sales Professional is a polished professional who promotes and contributes to the overall profitability of the company.

    • Nigerian Bottling Company Ltd (A member of the Coca-Cola Hellenic group) Graphic

      Sales Executive (Merchandiser)

      Nigerian Bottling Company Ltd (A member of the Coca-Cola Hellenic group)

      - 5 months

      Lagos

      Responsible for the marketing of their products within the store. This includes providing signs and determining where and how the product will be displayed on the shelf or rack. Proper product displays maximize sales and thus increases revenue for both the store and the manufacturer.
      Merchandiser must also carefully monitor inventory levels versus sales to determine how much more product needs to be ordered. They also run promotional events to help sales by drafting an advertising campaign…

      Responsible for the marketing of their products within the store. This includes providing signs and determining where and how the product will be displayed on the shelf or rack. Proper product displays maximize sales and thus increases revenue for both the store and the manufacturer.
      Merchandiser must also carefully monitor inventory levels versus sales to determine how much more product needs to be ordered. They also run promotional events to help sales by drafting an advertising campaign and providing the necessary materials needed to generate public interest. Merchandisers must be prepared to work in a competitive environment that is driven by sales quotas. CDE placement and monitors.Must ensure chillers productivity ,placement in the right store and at right traffic flow. This involves working closely with the Presellers to accurately forecast trends, plan stock levels and monitor performance.

  • BMA Nigeria Graphic

    Marketing Leadership (Advanced Brand Management) Candidate

    BMA Nigeria

    - 4 months

    Lagos, Nigeria

Education

Licenses & Certifications

Volunteer Experience

  • Planning Committee member in charge of finance, procurement and logist.

    National Mathematics Student Conference held in Delta State University,Abraka

    - Present 10 years

    Education

  • Planning Committee Secretary

    Children Easter Camp,Baptist Ethiope-Delta Conference,Delta State

    - Present 9 years 5 months

    Children

  • Skills acquisation team

    Nigeria Christian Corpers Fellowship

    - Present 8 years 1 month

    Economic Empowerment

  • Taking care of injured person

    Nigeria Red Cross Organization

    - Present 8 years 11 months

    Health

  • Relief material dispatch team member

    Nigeria Chirstain Corps Fellowship (NCCF)

    Disaster and Humanitarian Relief

    Dispatching relief materials to people of Mosan village ,Ogun State,Nigeria.

  • Protocol Team Member at National Character - Parenting Summit ,2016

    1st Royal Character & Values Ltd

    - Present 8 years 1 month

    Children

  • Team Leader

    The Covenant Community Groups-The New Managers Community Group

    - Present 3 years 8 months

    Social Services

Publications

  • From Passion to Profit

    Letsbuildnaija.wordpress.com

    Passion is the source of our finest moments. The joy of love… the clarity of hatred… and the ecstasy of grief. It hurts sometimes more than we can bear. If we could live without passion maybe we’d know some kind of peace… but we would be hollow… Empty rooms shuttered and dank. Without passion we’d be truly dead.
    Stay focused, work hard, know your numbers, and be disciplined. If you do those things and take care of your people, the likelihood of being successful is very, very high.Don’t ask…

    Passion is the source of our finest moments. The joy of love… the clarity of hatred… and the ecstasy of grief. It hurts sometimes more than we can bear. If we could live without passion maybe we’d know some kind of peace… but we would be hollow… Empty rooms shuttered and dank. Without passion we’d be truly dead.
    Stay focused, work hard, know your numbers, and be disciplined. If you do those things and take care of your people, the likelihood of being successful is very, very high.Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.Then you will see your passion turn into profit.

    See publication

Courses

  • Management Strategies for People and Resources

    -

  • Strategies for Personal Growth and Development

    -

Projects

  • Economic Empowerment Program( Train the child,train the mother)

    A project aim in improving the economy by training pupils and mothers of Rapid Private School ,Ojodu ,Lagos State ,Nigeria on making Ankara bags and entrepreneurship skills.
    Role Played:Project Innovator and leader

  • COMMUNITY DEVELOPMENT PROJECT(WASTE MANAGEMENT)

    Led a team of 70 corp members(National Youth Service Corps Program (,NYSC)) in sensitizing students of Omole Grammar School,Ikeja, Lagos on Waste Management.

  • The Viceroys Mathematics Competition

    Team leader of the Viceroys group,Marketplace Readiness Program,Fifth Gear Plus,Ikeja,Lagos State.The Viceroys group in the quest to put an end to the fear of mathematics which have lead to poor performance in the educational sector and rebuild the self confidence of Nigeria Student to improve in their self driven skills to achieve greatest.

    Other creators
    See project
  • COMMUNITY DEVELOPMENT PROJECT(REPAINTING OF ANIFOWOSE PRIMARY SCHOOL)

    Repainting of Awofose Primary School Ikeja,Lagos State by the Beautification and Maintenance,Community Development Service (C D S) groups , of the National Youth Service Corps (NYSC) program.
    Role Played : Vice president of the group

  • COMMUNITY DEVELOPMENT PROJECT(SAY NO TO LASSA FEVER)

    Sensitizing students and staff of Ikeja High School,Ikeja ,Lagos State,Nigeria on the cause,symptoms,and prevention of Lassa Fever.
    Role Played:Assistant group leader,Beautification and Maintenance CDS group (NYSC)

Honors & Awards

  • Outstanding Coordination Of Team Towards The Execution Of Community Development Project (Community Connect)

    Marketplace Readiness Programme organised by Fifthgear Plus,Microsoft and NYSC

    A certificate of award in recognition of an outstanding coordination of my team towards the successful execution of community development project (Community Connect) giving by Marketplace readiness program organizers,Fifthgear Plus,Microsoft,NYSC, The Nigerian Stock Exchange,Rainoil ,LekkiGardens ,Daystar,Etisalat,Credit Direct.

  • Market Execution

    Coca-Cola Hellenic Bottling Company

    Best in Market Execution(RED Zone development)(Marina City)

  • Sales and Marketing

    Coca-Cola Hellenic Bottling Company

    Best in Unit Volume Sales (Marina City)

  • Sales and Marketing

    Coca-Cola Hellenic Bottling company

    Ist Runner up in Wholesale Category

Languages

  • English

    -

Organizations

  • Nigeria Institute of Management (NIM)

    Graduate Grade

    - Present

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