Aectual heeft dit gerepost
There is a space in the architecture of certain projects where it pays off to invest in strong collaborations to push the envelope and create something unique. – Why does this matter you might ask? Because then you manage to try and test new ways of thinking and re-inventing and because those collaborations bring together the very best of contributors – architects, engineers, and craftspeople to work towards the stunning result. The new BOSS facade at İstinyePark Shopping Center Istanbul is such an example: a 3D-printed, interlocking paneling structure that resembles a woven fabric pattern, wraps down from the buildings’ architrave, and welcomes the customer into the store. It creates a bespoke identity that connects back to the brand’s craftsmanship, attention to detail, and aesthetics. Many thanks to its contributors who believed in the vision and helped bring it to life: Ippolito Fleitz Group – Identity Architects, Aectual, Mehmet Burak S., Oliver Timm, Dominik Salzer, Volker Herre, Mona William, Guy LAUDE, Gabriele Sauter, + many more. HUGO BOSS #retaildesign #retailexperience #retailarchitecture #identitydesign
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