Looking forward to the next 10 weeks! Hopefully we can learn from the students as well and improve our marketing skills 🚀
𝗪𝗲'𝗿𝗲 𝗼𝗳𝗳! Yesterday we kicked off the B2B Marketing course. Over the next ten weeks, our Master of Business Administration students will collaborate in teams to tackle real-world challenges in the field of Service presented by nine companies. The students receive guidance from business coaches; experts in service theory and practice. In the spirit of challenge-based learning, this learning experience encourages students - both individually and collectively - to continually address and reflect on the complexities and challenges they encounter throughout their journey. Organizing and coordinating the course demands intensive preparation, so it is gratifying to see that such high interest in the field of service and business marketing from both students and companies. I am eager to see the innovative ideas emerging. The course has a solid track record over the years, but this year's version is unique for two reasons: 1️⃣ We have enhanced and innovated our course's 'value proposition' by implementing sustainable collaboration models between universities and companies. 2️⃣ Directors and senior managers from BAOWU Steel Group - partaking in @ETM's executive program and under the leadership of Raymond Loohuis - engage in this year’s course. Thanks to all the companies dedicated to and passionate about Service in Business Marketing. Engaging enthusiastically with our students and embracing new research-generated knowledge demonstrates an open and collaborative spirit. Co-members educational team: Maarten Wijnheijmer, Jan van Veen, Raymond Loohuis. Challenge providers: Baowu Special Steel Co., Ltd. | Demcon industrial systems, ExplainiT - Trainingen & User Adoption | FleGo - Alles rondom flexwerk georganiseerd in één platform | SelfGuide | Howden, A Chart Industries Company | Morssinkhof Groep | TCPM ingenieurs & adviseurs | Wastoren Entrepreneurship & Technology Management (ETM) section @ University of Twente | University of Twente | BSc and MSc (International) Business Administration UT #B2BMarketing #ServiceResearch #ChallengeBasedLearning #Innovation