What is the role of information architecture in product design?
In today's digital world, products play a central role, with product owners, managers, and designers leading the charge. However, this shift doesn't mean information architects are obsolete.
Join us at #IAC24, where Dan Brown 🤎’s workshop will cover key structural decisions involved in designing products, which require an information architect's perspective to get right.
Attend the "Designing the Hidden Structures of Digital Products" to:
✅Learn how to apply IA skills to the design of products and improve the user experience.
✅Explore the five key structural decisions involved in designing products: Semantics, Classification, Composition, Abstraction, and Transformation.
✅Understand how product structures differ from structures in content-led systems and how to navigate these differences.
✅Acquire knowledge about the features of enterprise products, including permissions, business rules, and activity logging, and integrate them into the product's information structure.
👉Learn more: https://lnkd.in/gPPHmXrt
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