Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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Check out our recent discussion with InformationWeek. Brandon Purcell gave a preview of his presentation on aligning AI, which he'll be sharing at next month's #ForrTech North America. Click through to watch the whole video interview. 👇
Keynote Sneak Peek: Forrester Analyst Brandon Purcell Details Align by Design and AI Explainability https://lnkd.in/dJ8SZDdh #forrester #informationweek
CISOs face new challenges and opportunities as we head into 2025. It's time to rethink your budget priorities to bolster your security posture amid increased threats. Explore security spending benchmarks to help you: 1️⃣ Invest in advanced threat detection. 2️⃣ Experiment with emerging cybersecurity technologies. 3️⃣ Scale back on outdated security solutions. https://forr.com/4dUdYwF
Patrick Xhonneux, SAS Senior VP, Global Marketing, partnered with Forrester using Plan-On-A-Page methodology to demonstrate how marketing can drive sales. Watch the video to see how Forrester’s guidance session and team training led to clear goal alignment. https://forr.com/46Ikp3L
Save the date for our LinkedIn Live discussion on how to tackle your 2025 budget planning, led by Srividya Sridharan, Fred Giron, Joana de Quintanilha, and Matthew Selheimer, PhD. This panel will cover where to invest, divest, and experiment to fuel success in the coming year. RSVP here to get a reminder right before we go live!
Time is running out! Join us in Austin September 9–12 to get strategies to advance your tech, data, and AI priorities. Watch the highlights to see what’s in it for you! https://forr.com/46EINTK
GenAI will transform the contact center, but you shouldn't expect genAI-powered agents (just yet). Senior Analyst Christina McAllister breaks down the highest-potential use cases in this new What It Means episode. https://forr.com/4fYvaDk
Explore more AI myths that can sabotage your adoption, seven best practices to ensure AI success, and top use cases to jump-start your journey. https://forr.com/3YS2WUo
🏆 🏆 🏆 We are thrilled to announce our 2024 Technology Award recipients for North America! First Student and Best Buy are the winners of the Technology Strategy Impact Award, and Scotiabank has won the Enterprise Architecture Award, presented in partnership with The Open Group. These awards, which will be presented at #ForrTech North America, recognize these organizations for aligning their technology strategies to accelerate business outcomes and improve customer experience. Learn more about their stories. https://forr.com/4crZzH7
Go deeper into our 2025 budget planning research. Attend one of our tech, CX, or marketing webinars to explore budget recommendations for growth and differentiation. https://forr.com/4dMwNC8
Medical deserts aren’t confined to rural areas — hospital closures and other factors mean they can pop up anywhere. Hear Principal Analysts Arielle Trzcinski and Judith Weader explain here. https://forr.com/3YH6qcr