Two weeks ago, together with 20 TK MAXX brand ambassadors, we attended the biggest festival of Biddinghuizen where we had a wonderful stay at the Glamping. On Friday evening we planned a legendary shimmer&dine dinner in the backstage area, where the ambassadors could immerse themselves in glitters and glamour and get ready to party. As icing on the cake we were able to admire Peggy Gou from the VIP stage. This activation was part of our strategy to make TK Maxx a favorite shopping destination amongst Gen Z, and what better way to do that they take our TK Ambassador Squad to the most loved festival of the Netherlands. What a weekend!
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