Marketing-Finance Exchange Center of Excellence (MFX COE)

"With each chapter that comes to an end, a new one begins!" After successfully defending my master’s thesis a few weeks ago and receiving a grade of 8.5, I had the pleasure of presenting my results to my colleagues at Porsche AG last week! A special thanks to my supervisor at Porsche AG, Alexander Pervanidis, and my supervisor at Maastricht University School of Business and Economics, André Tomano, as well as the Marketing-Finance Exchange Center of Excellence (MFX COE) at Maastricht University. Your support has been invaluable! Although my journey in Maastricht has ended, I’m excited to commence my semester abroad at the University of Minnesota - Carlson School of Management in Minneapolis. Onward to new academic experiences!

Recap Time! 🎓 Key Takeaways from recent Marketing & Marketing-Finance conferences in 2024! This academic year, the Marketing-Finance Exchange Center of Excellence (MFX COE) had the privilege of attending three major conferences in the marketing and marketing-finance domain. Each of these conferences offered a wealth of knowledge and numerous key takeaways that are invaluable for both academics and practitioners. Kicked-off with the bi-annual ‘Marketing Strategy Meets Wall Street’ conference in Cologne, Germany, which was followed by the European Marketing Academy Conference (EMAC) in Bucharest, Romania and then finished off with the ISMS Marketing Science Conference in Sydney, Australia. Check out the entry on our website: https://lnkd.in/dB23kKKY #marketingfinanceinterface #conferences #keytakeaways #mfxcoe #staytuned #stayinformed Your MFX COE Team: Chris Burggraeve, Daniele Maria Ripani, Thomas Post, Joost Pennings, and André Tomano

How Marketers can get a seat on the Board The shocking statistic is that only 2.6% of the Board have Marketing experience which to me is both depressing and presents a big opportunity In this episode of Uncensored CMO I am joined by Chris Burggraeve the former Global CMO of ABInBev and now board member of many companies and author the Ultimate CMO Guide to Scare Board Seats In this episode ⭐ What makes a successful CMO ⭐ The powerful case for having a Marketer on the Board ⭐ The importance of speaking the language of data, sales and finance ⭐ Warren Buffets definition of a brand and why pricing power matters ⭐ Why financial competence is by far the most important skill ⭐ How cognitive diversity improves performance for boards ⭐ The marketing skill set that helped 6 Top CMO's get a board position ⭐ Building a moat around your brand that will enable success ⭐ Learning a new language (jargon) of business and finance ⭐ What do people on a boards actually do ⭐ Why board seats are like hunting truffles ⭐ The critical skills that make you a success on a Board ⭐ The power of your network to help finding a new Board seat ⭐ The investor perspective on who and what gets investment Apple link here https://lnkd.in/enMFmfbu Spotify link here https://lnkd.in/eWnRPzp8 Thanks to Jon Lombardo for introducing me to Chris Kerry Collinge

Jon Evans and team - thanks for helping to amplify the business case for more CMOs on boards. Below the 2 page summary of the mini book on the subject. The full book is a free download on www.vicomte.com. #marketing is #finance is #business and … #truffles

Dear Community, Check out the latest piece of thought leadership by one of our founding members, Chris Burggraeve! This practitioner guide is the Ultimate CMO Guide to Scarce Board Seats! In this first of its kind practitioner guide, experienced CMO/Board members demystify for next gen CMOs what board service is all about in real life, and what it takes to get into “The Room Where It Happens”. Some key takeaways: - Board service can indeed be very rewarding, but it is not for the faint hearted. - Board seats are scarce. CMOs will have to earn them, the hard way. - The right Da Vinci CMOs are a great bet for the winning boards of the future. Check out the full post on the MFX Website with the accompanying FREE download link: https://lnkd.in/dYbPzjx7 Make sure to follow us for more high class academic research and thought leadership publications! Your MFX COE Team! Chris Burggraeve, Thomas Post, Joost Pennings, André Tomano, CIIA, CEFA #CMO #thoughtleadership #practitioners #boards #marketingfinance

🚀 Only three days before the deadline! The Marketing Strategy Meets Wall Street Conference, the worldwide leading conference in the domain of marketing performance management takes place in Cologne from May, 22-24. Researchers submit their work by Sunday, February 18, 2024 via https://lnkd.in/e5EMBqN6. Practitioners contact us via email: [email protected] or [email protected].    You can expect   - Cutting-edge knowledge on topics related to marketing performance, ESG or AI - Interacting with international participants from both science and practice - Enjoying an exciting event program including a brewery reception and gala dinner in the Wolkenburg, one of Cologne’s most famous and unique places   More information on the conference including fees, accommodation, etc. are available at https://lnkd.in/d9y3uZM3 🌐✨   Get your submissions ready ✅ , and then 🌍 Let's make #MSMWS2024 a gathering to remember.   See you in Cologne! 🇩🇪🎓 #Marketing #Finance #Research #Conference #Cologne #Deadline

Great news to hear that someone else is on the same mission as we are! Marketing is not (just) cost but rather a long-term investment. And, of course, the term INTANGIBLE CAPEX is great marketing. If you want to convince Wall Street speak in their language. Thomas Post André Tomano, CIIA, CEFA

The B2B Institute will become a founding partner of the Marketing-Finance Exchange Center of Excellence (MFX COE) at Maastricht University School of Business and Economics!   We are delighted to announce an exciting new partnership between the Marketing-Finance Exchange Center of Excellence (MFX COE), and The B2B Institute, a LinkedIn think tank dedicated to researching novel approaches for business-to-business growth.   This collaboration capitalizes on the knowledge of the Marketing-Finance Exchange Center of Excellence and the cutting-edge industry know-how of LinkedIn’s B2B Institute. The partnership is designed to challenge conventional wisdom and bring revolutionizing approaches to how the industry evaluates the business impact of marketing and advertising. Together, we will work together to identify new ways businesses can enhance their performance with actionable insights and strategic tools.   The collaboration will:     - Examine pricing perception/perceived value relative to price in various B2B sectors to give business leaders the right tools to investigate what drives true pricing power.   - Utilize marketing excellence rating capabilities of the MFX COE to provide firms with the ability to score their own marketing competence.   - Feature insightful interviews with leading Marketing-Finance Researchers to continuously bridge the gap between the corporate and academic world.   As we embark on this journey, we look forward to sharing our findings and contributions with both the academic and corporate world.   Stay tuned!   Marketing-Finance Exchange Center of Excellence (MFX COE): Chris Burggraeve, Thomas Post, Joost Pennings, André Tomano, CIIA, CEFA The B2B Institute: Lisha Perez, Jon Lombardo, Peter Weinberg, Melissa Furze   #research #impact #thoughtleadership #B2Bsolutions #B2BInstitute #marketingexcellence

Last week, we hosted the first Marketing-Finance PhD Workshop, which was jointly organized between KU Leuven (Alexander Edeling) and Maastricht University (Thomas Post).   It was a great pleasure, to welcome so many bright junior and senior Marketing-Finance Researchers from all over Europe.   We were delighted to experience presentations from Marketing-Finance PhDs about various topics like:   - Which Marketing Event has the largest Impact on Firm Value by Inês Ferraz Teixeira - Customer Satisfaction’s Impact on Firm Performance during Economic Downturns by Britt Vancoetsem - Marketing Analysts on Wall Street by Paul Hilfrich - How Brand Equity Shapes Firm’s Engagement in Strategic Human Resource Management by Jan Kleinhans - The Influence of Contextual Factors on Mobile Investment Decisions by Pauline Engel - Exploring the Performance Impact of an Advanced Service Strategy by Patricia Roost - Managing Reputation with a Focus on the Cultural Dimension by Jonathan Matzinger - The Impact of Marketing Capabilities on Investor Relations by André Tomano, CIIA, CEFA - The Impact of Nutritious Product Reformulations on Firm Performance by Sertan Eravci   In addition to the presentations, senior Marketing-Finance scholars acted as discussants and provided valuable feedback to the young researchers:   Big thanks to Simone Wies, Néomie Raassens, Alexander Edeling, Yves Van Vaerenbergh, Thomas Post, Anatoli Colicev, and Arnd Vomberg.   And finally, the icing on the cake was provided with an inspiring keynote by Anatoli Colicev about the future direction of the Marketing-Finance Interface!   We are already looking forward to the next workshop!   Best regards,   The MFX-COE: Thomas Post, Chris Burggraeve, Joost Pennings, André Tomano, CIIA, CEFA   #marketing-finance #PhDworkshop #network #presentations

Always inspiring to have Chris Burggraeve here for a talk. Very fresh views on sustainable pricing power. So for example that firms with purpose and strong stakeholder commitment can reap a double dividend from pricing power. More "upstream" pricing power (higher sales prices), but also more "downstream" pricing power (lower input prices). Thank you for stopping by Chris. Marketing-Finance Exchange Center of Excellence (MFX COE), Thomas Post, André Tomano, CIIA, CEFA.