NMSBA

Looking forward to getting back on the road for 1st event of 2024. Heading to Hollywood, LA for the Neuromarketing World Forum NMSBA. Excited to catch up with supporters of Shimmer, and hopefully make some new connections. Booth #2, please say hi! #neuromarketing #marketresearch #biometrics

In only six weeks, everyone with a professional interest in neuromarketing gathers in Los Angeles to hear about: * Brian Knutson's research on predicting market trends * How Universal Pictures used a new neuromarketing approach to researching audience reactions in cinemas * Why segmenting respondents by physiological characteristics improves your research data * How to use webcam eye-tracking the best * A business case from Reddit on using neuroscience to enhance content moderation * The experiences of Sekisui House on integrating neuromarketing into their organization and to align with their existing tools * Insight into the motivations of luxury buyers and, with the use of neuro, to tailor marketing strategies effectively * The opportunities of AI in neuromarketing And much more!   Now is the perfect time to book your LA trip! Here is some practical information: >> Group discounts are available to attend the conference >> Students and academia have special rates, too >> Check US VISA and ESTA information to make sure your documents are valid >> Discounted hotel rooms are offered based on availability

Spend just 10 minutes on TikTok and it’s glaringly evident: the platform's algorithms understand me better than my own husband does. It's evolved beyond just a platform for quirky dances; within minutes, the content is fine-tuned to your very interests. As unsettling as this hyper-personalization might feel, prompting one to instantly delete such apps, there's an invaluable lesson here for anyone in content creation or product development. It appears that very few truly grasp consumer desires. Whatever your stance on TikTok, it's undeniably spearheading a massive storytelling revolution. So, what's the takeaway for brands and advertisers? If you're attending the Shopper Brain Conference in Dublin, ensure you secure a seat for Ken Mc Hugh's presentation. Prepare to be enlightened! #TikTok #ShopperBrain #Storytelling #personalization