Tony's Chocolonely heeft dit gerepost
5 years ⏳ That’s 60 months, 1,826 days and maybe just 1 new Adele album (if any 👀).. But it’s also how long we commit to buying cocoa from farmers, as part of Tony’s 5 Sourcing Principles. AKA our tried-and-true rules for ending exploitation in cocoa. ✊🍫 Earlier, we explained the first 2 principles. Today, we’re unwrapping #3.. 3️⃣ committing to the long term At Tony’s, this means we partner with cocoa farmers for at least 5 years. And so do all our Mission Allies (= other choco brands that source cocoa via Tony’s Open Chain, our collaborative initiative for change). Our oldest partner is ABOCFA, and we’ve worked with them for almost 20 years! 🤝 This long-term commitment gives cocoa farmers income security. And together with our other sourcing principles, this will lift them out of poverty – the root cause of exploitation. ❌ Ohhh yeah, our way of working works! That’s why we invite every choco company to source like us, through Tony’s Open Chain. We’ll be back soon to unwrap our 4th principle! 🙌🏼 #Tonys5SourcingPrinciples #TonysChocolonely #Transparency #LongTerm #Commitment #Fairtrade #Cocoa #Chocolate #CocoaFarmers #EndingExploitation