United Playgrounds

1 in 4 Dutch adults like the taste of pickles, however a third (38%) pick them out of their burgers. When asked why they commit such a culinary crime, 26% cited texture - not the taste – as the main thing that puts them off pickles. THe new ‘Pickle Switch’ machine for Heinz by Fitzroy | Part of United Playgrounds encourages picky pickle eaters to trade their unwanted pickles for a free bottle of Heinz Pickle Ketchup. Mirthe Enklaar, senior brand manager at Heinz said, “With Heinz's Pickle Switch, the Dutch can swap their pickle slices on a burger for a free bottle of Heinz Tomato Ketchup Pickle flavour. Whether people are put off by the texture of Heinz’s Pickle Switch allows the pickle-curious to enjoy all the benefits of the amazing zingy taste, without the perceived downsides of the small but mighty pickle.” Read the full article: https://lnkd.in/e9XEXEkE

Let's race!! 🕹 To activate Heineken's global "Player 0.0" campaign featuring Max Verstappen we developed this fun, engaging and challenging mobile race game together with Wave. Designed to engage both racing fanatics as well as the general public, the game also serves as a qualifier for the next round of the Player 0.0 competition 🏆 Based on the racing calendar, the game has already launched in multiple countries worldwide, with many more exciting launches to come 🚀

Millions of people are employed across restaurants, hotels, cruise ships, and amusement parks. This isn’t just an industry—it’s a massive engine driving our economy. But here’s the thing: the training tools designed for this vibrant sector were made with desk workers in mind, not the people who spend their days on their feet, balancing jobs, family, and commutes. Opus Training saw the gap and stepped in. They created a learning tool that’s lightweight yet powerful, built specifically for the 70% of American workers who don’t sit at a desk, from the frontline staff to the leadership team. Verve had the privilege of working on their new identity and website, drawing inspiration from the brain’s natural learning rhythm (those gamma waves). If you take a closer look, you’ll notice subtle gradients at various touchpoints—a reflection of Opus’s belief that every learning path is unique and diverse. A big thank you to Rachael Nemeth and Vince Li. It’s not every day you get to collaborate with a team so skilled, dedicated, and passionate. Here’s to transforming the way we learn, one step at a time.

Today, one of our clients Yumeko (Fitzroy | Part of United Playgrounds is responsible for positioning, identity and campaiging) is closing its online shop in all seven countries. And for good reason. It’s Earth Overshoot Day. Today, we – as human beings – have used up all the ecological resources that the Earth can generate in one year. And it’s only August. Every year, we draw into our reserves more and more. To us, being an impact-driven brand, that is alarming. That’s why Yumeko decided to close its online shops today. Hoping this serves as a wake-up call for people to consider the resources they consume. To sleep on it before they buy. Curious about what Yumeko is doing to push back Earth Overshoot Day? hashtag #MoveTheDate Instead of selling our truly sustainable items today, we’ve launched our Impact Report. Check it out here: In English: https://lnkd.in/gZG3KXEa In Dutch: https://lnkd.in/gGGbq8Mr #Earthovershootday #movethedate #climateaction

We love this identity. Simple, yet powerful. LOGEX transforms hospital data into clear insights, improving care. Using the nervous system as our metaphor, we visualized data flows and results, turning stats into stories and insights into better healthcare. Crafted at Verve, this brand connects the dots, making data human. It's all about elevating care for people. Thank you, Alina Sosnina for the inspiring collaboration.

Did you know 27% of Europeans have a disability? That’s 101 million people! Starting June 2025, all EU websites must comply with WCAG guidelines, ensuring an inclusive online experience for everyone. Read everything about digital accessibility and the upcoming guidelines in the recent blog article by Martijn de Nijs English: https://lnkd.in/gYwiqadM Dutch: https://lnkd.in/gsSS9JrE #DigitalAccessibility #DigitaleToegankeijkheid #Blog #WebDevelopment

"Everything will surely keep running smoothly while I'm on vacation!" Have you ever thought this as your marketing campaigns are running without a hitch? But imagine this: you're strolling along a sunny Spanish beach and suddenly, you get that call... Help! Everything is falling apart! What now? Do you toss your sangria aside and rush back home, or do you ensure everything is well-organized before you leave? We recommend the latter! Download our cheat sheet and discover the essential steps to get your MarTech in order, so you can truly relax. No surprises, just sun and sea! 👇 https://lnkd.in/e8TqBzyD

New campaign by Fitzroy | Part of United Playgrounds From Rio to Tokyo and now in Paris, Campina quark is always present during the Olympic and Paralympic Games. Campina quark is not only deliciously mild in taste but also naturally rich in protein. This allows all TeamNL athletes to get more out of their mornings, even during the Games! Campina. Voor een betere morgen. #Campina #vooreenbeteremorgen

Madurodam Unveils a Revamped Brand Platform Focusing on Broad Experiences and Major Attractions Madurodam has launched a renewed brand platform that shifts the focus from miniatures to a wider range of experiences and large attractions. Under the new brand platform, "Bet you didn't expect that!", Madurodam presents itself as a theme park with new, major attractions about the Netherlands. In recent years, Madurodam has added more and more interactive attractions to the park. Visitors can walk through interactive exhibits and participate in climbing activities. Through digital screens, new technologies, and interactive shows, they experience the Netherlands in a dynamic way. However, the association of Madurodam with miniatures is so deeply ingrained that an explicit campaign is necessary. Yvette Nieboer, head of marketing and sales at Madurodam, says, "The association with Madurodam and miniatures is incredibly strong. With our new brand platform, we emphasize that Madurodam is a place with real, life-sized attractions where you can discover and experience a lot about the Netherlands. This way, we can initiate a shift in perception. We are not a park for thrill-seekers, but a theme park where you uniquely experience the most beautiful stories of the Netherlands. Whenever you come into contact with Madurodam, we want to exceed visitors' expectations and surprise them with the discovery that our park is more than just miniatures; it is a full-fledged theme park." "Bet you didn't expect that!" With this new brand platform, Madurodam aims to strengthen its position as a theme park and appeal to a broader audience. The brand campaign, developed together with Fitzroy | Part of United Playgrounds , "Bet you didn't expect that!" dispels outdated associations, such as being small and static, by presenting very explicit contrasts. The campaign taps into the amazement people feel when discovering the large new attractions, hence "Bet you didn't expect that!" The campaign focuses on the experiences of children visiting the park. Jur Baart, founder of Fitzroy, says, "Children are not surprised by Madurodam's versatility; it is their parents who are. So, we especially need to convince them." The campaign will launch in week 29.

Enhancing UEFA EURO 2024 In-Stadium Experiences with the Selfie-FanCam Last week, as excitement for the UEFA Euro 2024 Football Championship peaked (especially for us Dutch fans who made it to the quarterfinals), fans experienced more than just the thrilling matches in the German stadiums. LiveWall's latest engagement technology, the "Selfie-FanCam," debuted, taking the fan experience to new heights both before matches and during intermissions. Check out the full article on how our Selfie-FanCam works and why it's the next big thing for in-stadium engagement here: https://lnkd.in/eKf-U5yd