WeTransfer

An exciting day at WeTransfer - we are joining the Bending Spoons family and its suite of digital technology products! Bending Spoons have made their name in owning and operating popular platforms in the creative space, used by over 200 million users every month. We look forward to the WeTransfer brand becoming part of its extensive portfolio and continuing to connect the world with creativity through beautifully simple products that cater to tens of millions creators around the world. More about our next era of growth in our blog: https://lnkd.in/dmBwBViV

New! You can now make every transfer shine by changing backgrounds images, colours and adding text! Find out how: https://lnkd.in/gikf-GVK

Grateful to WeTransfer for offering all employees 2.5 days off for volunteer work every year. I took my first day yesterday and headed to Flackstock Festival with my daughter. It's a festival that supports 4 mental health charities in aid of Caroline Flack - run by some brilliant ladies incl Anna Blue and Dawn O'Porter. My daughter and I sold raffle tickets whilst also having some fun. Such an amazing benefit to have! On top of that it's also the start of summer Fridays soon, which means we all get Fridays off in August. ☀ 🤩

New to WeTransfer! From today you can unleash your creativity and 👏 upload an image 👏 pick a unique colour 👏 add text to every transfer to make it shine! Find out how: https://lnkd.in/gikf-GVK

You may have heard our exciting announcement last week – we've been recertified as a B Corp! To mark this achievement, we hosted a Wellness Day across our hubs in Amsterdam, London, and New York. Our teams enjoyed a day filled with: 🥐 A delightful breakfast spread 🍏 Local and nutritious food and drinks 💆♂️ Complimentary massages for relaxation and rejuvenation The day was dedicated to celebrating our B Corp journey and acknowledging the tremendous collaborative effort that made our recertification possible. It provided a wonderful opportunity to reflect on the values and commitments that define us as a B Corp, highlighting the dedication and teamwork that have been instrumental in achieving this milestone. #BCorp #WellnessDay 🌏 💚

What has our Guest Curator, iconic artist Olafur Eliasson got planned for us this year? In his letter he speaks to the pressing issues of our time, and introduces three important he wants you to know about. Read: https://lnkd.in/ecmrvSuS #olafureliasson #climatechangeart

🎉 We're excited to celebrate four years of growth and profitability as a B Corp, with our highest score yet! Becoming a B Corp isn't just a checkbox – it's our pledge to redefine tech for good and help you make more sustainable choices. With growth comes more impact for the creative industries and brands we serve. Here’s how our community is helping us make a difference: 🌱 Reduced our servers’ CO2 emissions from our 2020 baseline even as our platform and tools continued to expand. 🎨 Launched The Supporting Act Foundation, donating €1M to more than 70 emerging artists. 🌍 Achieved climate neutral status Improving our score not only proves that businesses can lead and grow with purpose but it shows the impact of responsibility at scale. Come celebrate with us as we continue our journey by championing creativity and define a better way to do business! 🎨 Illustrations by Ana Cuna https://lnkd.in/e4CZ4N96 https://lnkd.in/e6FgxUgG 🌍💚 #BCorp #TechForGood

Our Guest Curator this year is the legendary Olafur Eliasson and we couldn't be happier. Here's what he's cooking up for us this year: https://lnkd.in/eU_vi8RK

We are thrilled to introduce this special edition of the Brands & Culture report, celebrating the extraordinary work that has emerged from Cannes Lions. This report dives deep into the campaigns that listened to, responded to, made, shaped, and created culture, leaving a lasting impact on both consumers and society.

We had an incredible 3 days at MAD//Fest London! 🌟 A big thank you to everyone who stopped by and contributed to our Joy Of Advertising Wall, demonstrating that advertising can be premium and joyful, evoking positive emotions. The team took to the stage twice to discuss the future of media planning and the power of creativity in driving attention. First up was Natalie Fisher-Brown (Firth), our UK lead for the advertising business, and Jean-Guillaume PAUMIER from dentsu sharing their vision for the future of media planning. Key takeaways: • Establish Accountability: Focus on meaningful measurements and lead in carbon-footprint measurement with high-impact formats. • Leverage Industry Talent for Good: Use behavioral science and innovative technology to drive positive change. • Collaboration is Key: Success in a crowded marketplace depends on deep collaboration between advertisers, planners, and media partners. Next was Matthew Butts, our Measurement and Insights expert, who spoke alongside Ella Britton, Strategy Director at Total Media & Behave, on the power of creativity in driving attention. Effectively driving attention and outcomes is more than just making a series of media adjustments, it's also about infusing the right blend of creativity to enhance ad effectiveness. In partnership with Lumen Research, we evaluated nearly 30 campaigns across the US & UK for a data-driven exploration into the specific creative elements on WeTransfer ads that boost attention, drive outcomes, and shift brand perceptions. Key insights: • Emotion Drives Effectiveness: Evoking positive emotions from consumers more than doubles purchase intent vs. negative/neutral emotions • Motion moves the needle: Motion-centric creatives like video and animations are most effective at increasing intent on WeTransfer • Creativity Do’s and Don’ts: ✔ Do learn from other industries, invest in creative development, and experiment with new formats and messages ❌ Don’t lose sight of brand messaging or skip audience research