‘Bárbara é uma excelente profissional, nos projetos que trabalhamos juntos, se mostrou extremamente competente, centrada e disposta a colaborar em todos os aspectos, um exemplo incrível da juventude criativa que está mudando o mercado.’
Barbara Galiza
Amsterdam, Noord-Holland, Nederland
5K volgers
Meer dan 500 connecties
Amsterdam, Noord-Holland, Nederland
5K volgers
Meer dan 500 connecties
Info
I’m a growth Swiss knife that helps companies get the right data + make decisions from that data. Some of my strongest suits are building growth models, setting up analytics and tracking, designing testing frameworks and analysing campaigns.
Over the years, I’ve worked with tech companies of all sizes, such as Microsoft, WeTransfer, dbt Labs, HER (YCS15), Gitpod, Substack and more. I also have worked directly with marketing agencies, such as Dentsu and Phiture.
More about my work can be found on my personal website (barbaragaliza.com) and you can also check out my newsletter (021newsletter.com) for articles on marketing data.
Bijdragen
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How can you optimize content to reduce your bounce rate?
First step is to validate whether bounce rate is a problem at all. A lot of the times, a high bounce rate is a consequence of low quality traffic or reaching an unfit audience. So the fault doesn’t lay on the page itself. Create a report that segments the bounce rate of a specific page per source and per campaign to understand where the issue lies, and where resources should be allocated to.
Activiteit
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The more you believe your business is unique, the more you pay for technology solutions. I've started to realise that the tension between business…
The more you believe your business is unique, the more you pay for technology solutions. I've started to realise that the tension between business…
Gemarkeerd als interessant door Barbara Galiza
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I’m still getting used to seeing B2B tech companies *out there*. Yesterday, we had a battle of HR x Sales featuring Workday and Hubspot at the US…
I’m still getting used to seeing B2B tech companies *out there*. Yesterday, we had a battle of HR x Sales featuring Workday and Hubspot at the US…
Gedeeld door Barbara Galiza
Ervaring
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Opleiding
Publicaties
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User Behaviour on SMNs
Digital Research in Humanities & Arts
Projecten
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Mentor at Startup Bootcamp
- heden
Project weergevenMentor for FinTech & CyberSecurity 2018 cohort.
Talen
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Portuguese
Moedertaal of tweetalig
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English
Moedertaal of tweetalig
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Spanish
Professionele werkvaardigheid
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French
Professionele werkvaardigheid
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