Craig Lovelidge
Amsterdam, Noord-Holland, Nederland
2K volgers
Meer dan 500 connecties
Info
With a rich history as a Creative Director in global markets, spanning the UK, Germany, the Netherlands, the US, and the UAE, I bring a truly international perspective to my work. Fluent in English and German, I've led creative teams in top agencies and in-house brands, delivering impactful work that has significantly boosted client revenue and brand value. My journey has seen me take on various roles, from Art Director to Creative Director to Global Creative Director, working with global brands such as Emirates, Volkswagen and Staples. My diverse hands-on skill set makes me a valuable asset in any creative leadership role.
Over the years, I've used creativity to sell myself, launch global brands and build outstanding creative teams:
- I hired a ex-ballerina to be the senior lead copywriter at Staples.
- I built a wooden horse portfolio that landed a job inside Germany's #1 advertising agency.
- I premiered the documentary Art & Copy, using this as an Amsterdam ad agency new business event.
- I turned €100k into €53.2m with one Back To School campaign.
Core Competencies & Technological Skills
* Creative/Marketing Ideation and Strategy
* Team Mentoring and Leadership
* Brand Transformation and Redesign
* External vendor and creative agency collaborations & management
* Visual Design and Art Direction
* Photography shoots & Video Production
* Retouching & Editing
* Project Management and Production Processes
* Cultural Relevance and Trend Awareness
* Brand Guidelines Ownership
* Website Creation: WIX Studio
* AI-Assisted Creativity: Midjourney & Custom GPTs
* Native English speaker / fluent German
I also established the Watford (now BBH The Barn) Copywriting & Art Direction Alumni, a 300+ collective of CCOs, ECDs, CDs, and creatives from this creatively renowned UK’s “Watford” creative course. They now work at the world's top creative agencies and global brands: Spotify, ITV Creative, BBC Creative, Havas, BBH, Meta, OpenAI, Apple, Pablo London, Headspace, LVMH, and more.
I'm eager to connect with professionals who share my passion for creativity and authentic communication. I believe in the power of learning from others, especially in specialist subjects, and I'm open to being inspired and taught by those who have unique insights and experiences to share.
For creative/marketing advice & assistance, full-time creative director positions and project discussions, email [email protected]
Ervaring
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Opleiding
Ervaring als vrijwilliger
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Volunteer Staff
Amsterdam International Community School
- 2 maanden
Assisted and supervised 86 children (11-12 yrs) on a 4-day camp in Apeldoorn, NL
Roles: Pod leader / First Aider / F&B distributor / Fun maker
Talen
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English
Moedertaal of tweetalig
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German
Professionele werkvaardigheid
Organisaties
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Watford Copywriting & Art Direction Alumni - (West Herts College)
Founder
- hedenWatford Copywriting & Art Direction Alumni - (West Herts College) Copy/Paste - https://www.linkedin.com/groups/4627895 If you were one of the lucky few who took the copywriting and art direction course, this is a group for you. It's a place for the Watford alumni to connect with one another, ask questions and get valuable profession contacts. It's also for newer students to get some helpful hints and advice plus connect with some useful contacts within the industry.
