Ferry Kamp 🌱
Amsterdam, Noord-Holland, Nederland
4K volgers
Meer dan 500 connecties
Info
Purpose driven leader with 25 years of international FMCG experience across both corporates and startups, building sustainable food businesses and purposeful brands, delivering better and faster innovation and accelerating business growth. I help people and businesses thrive in a VUCA world with a personal mission to build a new food system, better for people, planet and profit!
As Chief Growth Officer I support GREENFORCE, one of Europe's fastest growing plant-based food tech companies, with their scaling up and international expansion.
My core competencies include developing and executing global marketing strategies, creating and scaling new business models, collaborating with start-ups and corporate teams, and leveraging the power of data and insights to drive growth and sustainability. I have a proven track record of delivering successful outcomes for both large CPG companies, such as Unilever, Nestle, Heineken and Upfield, and emerging ventures such as Startupbootcamp, Meatless Farm and V2 Food.
Some of my notable achievements include developing purpose-led brand strategies for international brands like Knorr, Lipton, Hellmann’s and emerging brands like Meatless Farm and GREENFORCE, accelerating Unilever's professional food business through digital transformation and performance based marketing, and delivering one of the most successful crowdfunding campaigns for a plant-based business ever. I’m passionate about making plant-based the new cultural norm and creating positive social impact through my work.
Artikelen van Ferry
Activiteit
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PLEASE JOIN US… 📣 Very excited to participate at Gulfood Green together with our partners Silal and SAFCO International, Dubai, U.A.E. Visit our…
PLEASE JOIN US… 📣 Very excited to participate at Gulfood Green together with our partners Silal and SAFCO International, Dubai, U.A.E. Visit our…
Gedeeld door Ferry Kamp 🌱
Ervaring
Opleiding
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Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your connection to all the different stakeholders perfectly positions you to help your business recognize their needs and to create value for them.
The invitation-only IRG100 Leadership Program for CMOs and other senior growth leaders will connect you to invaluable…Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your connection to all the different stakeholders perfectly positions you to help your business recognize their needs and to create value for them.
The invitation-only IRG100 Leadership Program for CMOs and other senior growth leaders will connect you to invaluable benchmarking, new insights and learning from thought leaders and peer practitioners to help you create the roadmap to unlock more humanized growth potential for your business and you personally. -
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Post graduate Marketing study at one of the best Management Schools in the Netherlands. Part of Rijksuniversiteit Groningen.
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Activiteiten en verenigingen:- 1996-1997: 12 months Internship at Unilever (Graduation Thesis: Marketing - Marketing in the Professional Cleaning Industry) - 1994 - 1995: President Fraternity - 1992 - 1993: Organisation Committee RKSV Albertus Magnus (student organisation with 1800+ members) - 1991 - 1992: Finance Committee RKSV Albertus Magnus
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Lean Innovation Masterclass
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Ervaring als vrijwilliger
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Chairman Of The Board
Swapna Foundation, educating girls in Jaipur, Rajasthan
- 2 jaar 11 maanden
Opleiding
The Swapna Foundation firmly believes that empowerment starts with knowledge. It aims to provide good education to women to establish their roles in the Indian society and break the vicious circle of poverty. Therefore, the root focus of Bernadette van Gelder Foundation is on female empowerment through education.
https://swapna.foundation/
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Co-Founder
ThankYouCareTakers.com
- 9 maanden
Gezondheid
Co-founder and Head of Growth for an online platform supporting healthcare workers during the Covid-19 pandemic. Launched in 15 countries in 3 months reaching 21M people delivering thank you messages to 100,000 healthcare workers worldwide.
TV commercial nominated for best advertising award in the Netherlands (Gouden Loeki).
Publicaties
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Daar ben ik weer! - Geëmigreerd en toch weer terug.
Financieel Dagblad
Interview in Netherlands Financial Newspaper about my experience living and working abroad, and coming back home.
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Co-Author "Front Runners - 8 characteristics of market leaders" by Roland van Kralingen
Atlas Contact
Why does one company or brand become market leader and the other does not? Is it luck, coincidence or the result of hard work and brilliant insights? Extensive research by Roland van Kralingen and six top alumni of management school AOG (University of Groningen) showed that frontrunners have a number of special characteristics in common: 1. Market leaders place added value in the company 2. Market leaders create their own market segment 3. Market leaders innovate the segment 4. Market leaders…
Why does one company or brand become market leader and the other does not? Is it luck, coincidence or the result of hard work and brilliant insights? Extensive research by Roland van Kralingen and six top alumni of management school AOG (University of Groningen) showed that frontrunners have a number of special characteristics in common: 1. Market leaders place added value in the company 2. Market leaders create their own market segment 3. Market leaders innovate the segment 4. Market leaders are strongly connected with the context 5. Market leaders have a strong identity 6. Market leaders build a strong brand 7. Market leaders take their responsibility 8. Market leaders innovate their market operations continuously Frontrunners describes these properties on the basis of international appealing examples and offers a wealth of insights, inspiration and practical models.
Onderscheidingen
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Food Service Marketing Award 2017
Food Service XS Nederland
Hellmann’s Hotspot campaign voted best food service marketing campaign.
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Global Digital Award 2017
Unilever
Award for Best Digital Transformation program
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Best Consumer Marketing Campaign
Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence
The winning campaign “From Floraville to the Nation” was for cholesterol lowering spread Flora pro-activ. The job to be done was to convince people who know they have raised cholesterol to start buying Flora pro-activ. However, the product had been in the market for years, with no ‘new news’ about its health benefits. We couldn’t just sell Flora pro-activ, rather, a chance for improved heart health – we would show Australians that Flora pro-activ really has worked for real people. So we took…
The winning campaign “From Floraville to the Nation” was for cholesterol lowering spread Flora pro-activ. The job to be done was to convince people who know they have raised cholesterol to start buying Flora pro-activ. However, the product had been in the market for years, with no ‘new news’ about its health benefits. We couldn’t just sell Flora pro-activ, rather, a chance for improved heart health – we would show Australians that Flora pro-activ really has worked for real people. So we took Flora to Floraville, and challenged a whole town to lower their cholesterol in just three weeks.
Followed from start to finish by A Current Affair, the journey of Floraville residents to better heart health was genuine and inspiring and the results once the story had aired were instant – an immediate uplift in supermarket sales and increase in branded searches – proving that PR can be a driving force in generating both consumer awareness and sales results.
This model has been, and still continues to be, incorporated in a number of countries around the world. -
Best Innovation Award 2001, 2011, 2013, 2017
Product of the Year - world’s largest consumer voted innovation award
- Best Innovation 2001: Blue Band Goede Start (Netherlands)
- Best Innovation 2011: Bertolli Premium Pasta Sauces (Australia)
- Best Innovation 2013: Cup-a-Soup Sensations (Australia)
- Best Innovation 2017: Knorr Professional Liquid Fonds (France) -
Unilever Compass Award - Asia Pacific
Unilever APAC
Best Market Development Program in Asia Pacific.
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Global Compass Award - Best Sustainability Program
Unilever
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Best of Europe Sales Promotion Award
European Federation of Sales Promotion
Blue Band loyalty campaign voted best European sales promotion.
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Effie Award 2000
Effie Worldwide
Blue Band campaign voted most effective marketing communication campaign
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Esprix Gold Award
Esprix
Blue Band loyalty campaign won Gold award for most creative and effective campaign in the Netherlands.
Talen
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English
Volledige professionele vaardigheid
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Dutch
Moedertaal of tweetalig
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German
Volledige professionele vaardigheid
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French
Beperkte werkvaardigheid
Organisaties
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B for Good Leaders
Community Member
- hedenWE ARE A GLOBAL COOPERATIVE OF LEADERS THAT IN RADICAL INTERDEPENDENCE BUILD A REGENERATIVE ECONOMY. A COMMUNITY OF TRUST. https://www.bforgoodleaders.org/ Our purpose is the creation of a global Cooperative of Leaders for Good. Over the period of the next years we are building a network of 100,000+ Leaders. Not only do we want to build this network, but the key lies in the actions, cooperations, business that this Cooperative creates.
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Institute for Real Growth
Community Member
- hedenA global community of chief marketing officers and growth leaders.
Ontvangen aanbevelingen
3 personen hebben Ferry aanbevolen
Word nu lid om dit te bekijkenMeer activiteiten van Ferry
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Kom op Het Financieele Dagblad , dit kan toch niet meer - zouden jullie deze vraag ook aan een mannelijke CEO stellen? 'Nespresso Nederland-ceo…
Kom op Het Financieele Dagblad , dit kan toch niet meer - zouden jullie deze vraag ook aan een mannelijke CEO stellen? 'Nespresso Nederland-ceo…
Gemarkeerd als interessant door Ferry Kamp 🌱
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🤫 Shhh… Do you know what’s blooming soon? We’re about to introduce something fresh and exciting! Get ready for a new level of quality and…
🤫 Shhh… Do you know what’s blooming soon? We’re about to introduce something fresh and exciting! Get ready for a new level of quality and…
Gemarkeerd als interessant door Ferry Kamp 🌱
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"If you know who you are, you have the biggest chance to show up as YOU!" Voor BKN-Productions begeleidde ik het management team met hun 'Strategic…
"If you know who you are, you have the biggest chance to show up as YOU!" Voor BKN-Productions begeleidde ik het management team met hun 'Strategic…
Gemarkeerd als interessant door Ferry Kamp 🌱
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🌱 With our population growing and the environment facing some serious challenges, it's more important than ever for the food industry to find ways…
🌱 With our population growing and the environment facing some serious challenges, it's more important than ever for the food industry to find ways…
Gemarkeerd als interessant door Ferry Kamp 🌱
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Thanks for the shoutout, Middle East Vegan Society! See you soon from 24 - 26 Sep at Za'abeel Hall 3, Dubai World Trade Centre. Register for your…
Thanks for the shoutout, Middle East Vegan Society! See you soon from 24 - 26 Sep at Za'abeel Hall 3, Dubai World Trade Centre. Register for your…
Gemarkeerd als interessant door Ferry Kamp 🌱
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