Ferry Kamp 🌱

Ferry Kamp 🌱

Amsterdam, Noord-Holland, Nederland
4K volgers Meer dan 500 connecties

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Purpose driven leader with 25 years of international FMCG experience across both corporates and startups, building sustainable food businesses and purposeful brands, delivering better and faster innovation and accelerating business growth. I help people and businesses thrive in a VUCA world with a personal mission to build a new food system, better for people, planet and profit!

As Chief Growth Officer I support GREENFORCE, one of Europe's fastest growing plant-based food tech companies, with their scaling up and international expansion.

My core competencies include developing and executing global marketing strategies, creating and scaling new business models, collaborating with start-ups and corporate teams, and leveraging the power of data and insights to drive growth and sustainability. I have a proven track record of delivering successful outcomes for both large CPG companies, such as Unilever, Nestle, Heineken and Upfield, and emerging ventures such as Startupbootcamp, Meatless Farm and V2 Food.

Some of my notable achievements include developing purpose-led brand strategies for international brands like Knorr, Lipton, Hellmann’s and emerging brands like Meatless Farm and GREENFORCE, accelerating Unilever's professional food business through digital transformation and performance based marketing, and delivering one of the most successful crowdfunding campaigns for a plant-based business ever. I’m passionate about making plant-based the new cultural norm and creating positive social impact through my work.

Artikelen van Ferry

Activiteit

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Ervaring

  • GREENFORCE grafisch

    GREENFORCE

    Munich, Bavaria, Germany

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    Amsterdam, North Holland, Netherlands

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    Amsterdam, North Holland, Netherlands

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    Haarlem, North Holland, Netherlands

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    Amsterdam Area, Netherlands

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    Rotterdam Area, Netherlands

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    Stuttgart Area, Germany

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    Sydney Australia

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    Hamburg Area, Germany

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    Rotterdam Area, Netherlands

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    Rotterdam The Netherlands

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    Rotterdam Area, Netherlands

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    Zoeterwoude

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Opleiding

  • grafisch

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    Part of Unilever Leadership Development Program

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    Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your connection to all the different stakeholders perfectly positions you to help your business recognize their needs and to create value for them.

    The invitation-only IRG100 Leadership Program for CMOs and other senior growth leaders will connect you to invaluable…

    Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your connection to all the different stakeholders perfectly positions you to help your business recognize their needs and to create value for them.

    The invitation-only IRG100 Leadership Program for CMOs and other senior growth leaders will connect you to invaluable benchmarking, new insights and learning from thought leaders and peer practitioners to help you create the roadmap to unlock more humanized growth potential for your business and you personally.

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    Post graduate Marketing study at one of the best Management Schools in the Netherlands. Part of Rijksuniversiteit Groningen.

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    Activiteiten en verenigingen:- 1996-1997: 12 months Internship at Unilever (Graduation Thesis: Marketing - Marketing in the Professional Cleaning Industry) - 1994 - 1995: President Fraternity - 1992 - 1993: Organisation Committee RKSV Albertus Magnus (student organisation with 1800+ members) - 1991 - 1992: Finance Committee RKSV Albertus Magnus

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    Lean Innovation Masterclass

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Ervaring als vrijwilliger

  • Saved™ grafisch

    Advisor

    Saved™

    - heden 2 jaar 1 maand

    Milieu

  • Swapna Foundation, educating girls in Jaipur, Rajasthan grafisch

    Chairman Of The Board

    Swapna Foundation, educating girls in Jaipur, Rajasthan

    - 2 jaar 11 maanden

    Opleiding

    The Swapna Foundation firmly believes that empowerment starts with knowledge. It aims to provide good education to women to establish their roles in the Indian society and break the vicious circle of poverty. Therefore, the root focus of Bernadette van Gelder Foundation is on female empowerment through education.

    https://swapna.foundation/

  • ThankYouCareTakers.com grafisch

    Co-Founder

    ThankYouCareTakers.com

    - 9 maanden

    Gezondheid

    Co-founder and Head of Growth for an online platform supporting healthcare workers during the Covid-19 pandemic. Launched in 15 countries in 3 months reaching 21M people delivering thank you messages to 100,000 healthcare workers worldwide.

    TV commercial nominated for best advertising award in the Netherlands (Gouden Loeki).

  • Hartstichting grafisch

    Fundraising Volunteer

    Hartstichting

    - 1 jaar 1 maand

    Gezondheid

  • CMO Council grafisch

    Advisory Board Member

    CMO Council

    - 2 jaar 2 maanden

Publicaties

  • Daar ben ik weer! - Geëmigreerd en toch weer terug.

    Financieel Dagblad

    Interview in Netherlands Financial Newspaper about my experience living and working abroad, and coming back home.

  • Co-Author "Front Runners - 8 characteristics of market leaders" by Roland van Kralingen

    Atlas Contact

    Why does one company or brand become market leader and the other does not? Is it luck, coincidence or the result of hard work and brilliant insights? Extensive research by Roland van Kralingen and six top alumni of management school AOG (University of Groningen) showed that frontrunners have a number of special characteristics in common: 1. Market leaders place added value in the company 2. Market leaders create their own market segment 3. Market leaders innovate the segment 4. Market leaders…

    Why does one company or brand become market leader and the other does not? Is it luck, coincidence or the result of hard work and brilliant insights? Extensive research by Roland van Kralingen and six top alumni of management school AOG (University of Groningen) showed that frontrunners have a number of special characteristics in common: 1. Market leaders place added value in the company 2. Market leaders create their own market segment 3. Market leaders innovate the segment 4. Market leaders are strongly connected with the context 5. Market leaders have a strong identity 6. Market leaders build a strong brand 7. Market leaders take their responsibility 8. Market leaders innovate their market operations continuously Frontrunners describes these properties on the basis of international appealing examples and offers a wealth of insights, inspiration and practical models.

    Publicatie weergeven

Onderscheidingen

  • Food Service Marketing Award 2017

    Food Service XS Nederland

    Hellmann’s Hotspot campaign voted best food service marketing campaign.

  • Global Digital Award 2017

    Unilever

    Award for Best Digital Transformation program

  • Best Consumer Marketing Campaign

    Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence

    The winning campaign “From Floraville to the Nation” was for cholesterol lowering spread Flora pro-activ. The job to be done was to convince people who know they have raised cholesterol to start buying Flora pro-activ. However, the product had been in the market for years, with no ‘new news’ about its health benefits. We couldn’t just sell Flora pro-activ, rather, a chance for improved heart health – we would show Australians that Flora pro-activ really has worked for real people. So we took…

    The winning campaign “From Floraville to the Nation” was for cholesterol lowering spread Flora pro-activ. The job to be done was to convince people who know they have raised cholesterol to start buying Flora pro-activ. However, the product had been in the market for years, with no ‘new news’ about its health benefits. We couldn’t just sell Flora pro-activ, rather, a chance for improved heart health – we would show Australians that Flora pro-activ really has worked for real people. So we took Flora to Floraville, and challenged a whole town to lower their cholesterol in just three weeks.

    Followed from start to finish by A Current Affair, the journey of Floraville residents to better heart health was genuine and inspiring and the results once the story had aired were instant – an immediate uplift in supermarket sales and increase in branded searches – proving that PR can be a driving force in generating both consumer awareness and sales results.

    This model has been, and still continues to be, incorporated in a number of countries around the world.

  • Best Innovation Award 2001, 2011, 2013, 2017

    Product of the Year - world’s largest consumer voted innovation award

    - Best Innovation 2001: Blue Band Goede Start (Netherlands)
    - Best Innovation 2011: Bertolli Premium Pasta Sauces (Australia)
    - Best Innovation 2013: Cup-a-Soup Sensations (Australia)
    - Best Innovation 2017: Knorr Professional Liquid Fonds (France)

  • Unilever Compass Award - Asia Pacific

    Unilever APAC

    Best Market Development Program in Asia Pacific.

  • Global Compass Award - Best Sustainability Program

    Unilever

  • Best of Europe Sales Promotion Award

    European Federation of Sales Promotion

    Blue Band loyalty campaign voted best European sales promotion.

  • Effie Award 2000

    Effie Worldwide

    Blue Band campaign voted most effective marketing communication campaign

  • Esprix Gold Award

    Esprix

    Blue Band loyalty campaign won Gold award for most creative and effective campaign in the Netherlands.

Talen

  • English

    Volledige professionele vaardigheid

  • Dutch

    Moedertaal of tweetalig

  • German

    Volledige professionele vaardigheid

  • French

    Beperkte werkvaardigheid

Organisaties

  • B for Good Leaders

    Community Member

    - heden

    WE ARE A GLOBAL COOPERATIVE OF LEADERS THAT IN RADICAL INTERDEPENDENCE BUILD A REGENERATIVE ECONOMY. A COMMUNITY OF TRUST. https://www.bforgoodleaders.org/ Our purpose is the creation of a global Cooperative of Leaders for Good. Over the period of the next years we are building a network of 100,000+ Leaders. Not only do we want to build this network, but the key lies in the actions, cooperations, business that this Cooperative creates.

  • Institute for Real Growth

    Community Member

    - heden

    A global community of chief marketing officers and growth leaders.

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