Iris Latour
Rotterdam, Zuid-Holland, Nederland
3K volgers
Meer dan 500 connecties
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User researcher with a background in design, agile facilitation, marketing insights and remote-first growth UX research. Co-active leadership coach bringing a unique perspective to every project.
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What are some of the tools and techniques that you use to organize and visualize your synthesis data?
As a UX growth researcher, I've found value in using tools like Miro for data visualization, especially when communicating outcomes to my stakeholders. Miro allows you to create various data visualizations, from maps to timelines and infographics, and then to place these easily into a report. I don't have to do it in a silo, but collaborate in real-time, enabling me to effectively communicate insights and allow team mates to provide feedback as I go. I can either start from scratch or leverage existing templates to plot my data.
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What are some of the tools and techniques that you use to organize and visualize your synthesis data?
Agreed, specifically as a growth UX researcher, I find journey mapping to be an indispensable tool for a product's expansion. Through this storytelling approach, I uncover crucial growth opportunities, from pinpointing conversion hurdles to unveiling unmet user needs. Journey mapping provides me with a clear roadmap for enhancing user satisfaction, boosting retention, and ultimately driving sustainable product growth. It fosters a user-centric culture within our team as a great way to translate insights.
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