Joost Mi-Maltha

Joost Mi-Maltha

Amsterdam, Noord-Holland, Nederland
2K volgers Meer dan 500 connecties

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Info

Proactive and strategic communications professional with over 12 years of experience in global communications. I have served international B2B and B2C businesses in a large multinational context, across various innovative sectors including healthcare, lighting, research, and consumer technology.

I excel in developing compelling communications strategies, campaigns, and plans, and executing these in collaboration with my team. I have great expertise in supporting CEO and Executive Committee levels with key opinion leadership strategies, PR, social media engagement, and internal employee communications.

One of my key strengths is the ability to distill complex topics into formats that are easily understandable and consumable by specific target audiences. This skill has been instrumental in creating high-impact, innovative brand-strengthening communication strategies.

In the realm of employee communications, I have extensive experience. Over the years, I have successfully rolled out key change programs, ensuring smooth transitions and maintaining high levels of employee engagement.

As a proactive self-starter with a hands-on mentality, I am focused on achieving measurable results that drive business success.

I hold degrees in Journalism and Communications and am fluent in Dutch and English. I also possess language skills in Spanish, French, and German. I am currently learning Chinese.

**Specialties**
- Global and Local Strategic PR and Marketing Communications
- Media Relations
- Executive Positioning
- External Stakeholder Relations
- Campaign Development
- Internal Employee Communications
- Social Media and Online Communications
- Brand & Reputation Management

**Awards**
- LinkedIn Marketing Award for Best Executive Thought Leadership Content and Campaign
- LinkedIn Marketing Award and LinkedIn People's Choice Award for Best B2B Thought Leadership Content

Artikelen van Joost

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Activiteit

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Ervaring

Ervaring als vrijwilliger

  • Logeion, de Nederlandse beroepsorganisatie voor communicatieprofessionals grafisch

    Board Member Section Media Relations

    Logeion, de Nederlandse beroepsorganisatie voor communicatieprofessionals

    - heden 7 jaar 11 maanden

    Opleiding

    This Section within Logeion studies and discusses the fast changing context in which today's spokesmen and PR professionals operate. The Section Media Relations facilites debates around the innovations and changes that drive the changing profession with the aim to help colleagues with valuable and supportive insights that will help them improve the outcomes of their work.

Publicaties

Projecten

  • The social heart of surgery - @heartpatientAd

    -

    Early 2012, Philips and Catharina Hospital in the Netherlands, a leading interventional cardiology center, worked together on a unique social media initiative in the Netherlands focused on the everyday life of a Dutch working family man and heart patient, and in a broader context the personal and societal importance of healthcare innovation.

    Philips and the Catharina Hospital teamed up to showcase current solutions and future developments that shape healthcare innovation, the diagnosis…

    Early 2012, Philips and Catharina Hospital in the Netherlands, a leading interventional cardiology center, worked together on a unique social media initiative in the Netherlands focused on the everyday life of a Dutch working family man and heart patient, and in a broader context the personal and societal importance of healthcare innovation.

    Philips and the Catharina Hospital teamed up to showcase current solutions and future developments that shape healthcare innovation, the diagnosis and minimally invasive treatment of heart rhythm disorders.

    Starting on January 10 2012, the patient and his cardiologist used Twitter in the weeks before, during and after a minimally-invasive intervention during which catheters were used to remedy the patient’s heart rhythm disorder. The intervention was successfully performed on January 27, allowing the patient to begin the process of regaining his quality of life.

    Philips and the Catharina Hospital provided a platform that enabled people to experience what innovation means for medical procedures and the impact it has on the delivery of care as well as the clinical outcome.

    @heartpatientAd reached more than five million people via conventional and social media the initiative gained national and international attention and was discussed on several leading marketing and communication blogs.

    9010Group
    http://tinyurl.com/7458239

    FrankWatching
    http://tinyurl.com/ccmet76

    MarketingFacts
    http://tinyurl.com/caxpmmb

    Molblog
    http://tinyurl.com/bvt272k

    Project weergeven

Onderscheidingen

  • Linkedin Marketing Award for Best B2B Thought Leadership Content

    Linkedin

    Linkedin Marketing Awards' judges: "Credible, compelling LinkedIn posts on the issues setting the agenda in healthcare have established Philips’ Chief Innovation and Strategy Officer, Jeroen Tas, as a leading authority on the industry. Jeroen’s long-form LinkedIn posts have embodied the company’s transformation into a focused health technology business, playing a multi-faceted role in repositioning the brand, raising relevant brand awareness, attracting talent and engaging employees during a…

    Linkedin Marketing Awards' judges: "Credible, compelling LinkedIn posts on the issues setting the agenda in healthcare have established Philips’ Chief Innovation and Strategy Officer, Jeroen Tas, as a leading authority on the industry. Jeroen’s long-form LinkedIn posts have embodied the company’s transformation into a focused health technology business, playing a multi-faceted role in repositioning the brand, raising relevant brand awareness, attracting talent and engaging employees during a crucial period of transition. The first 18 months of the thought-leadership programme have established Jeroen as a LinkedIn Influencer, with follower numbers growing from 4,000 to 129,000. They’ve also secured a regular opinion column in the Dutch financial press, and grown his profile as a regular speaker at industry events."

    Learn more:
    https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/Linkedin-marketing-awards/2018/And-this-years-LinkedIn-Marketing-Awards-go-to

  • Linkedin Marketing Awards People Choice Award

    Linkedin

    Winning the People's Choice Award for content that inspires B2B marketers. Shortlisted by Linkedin's internal judges, then decided upon by public vote.

    Learn more:
    https://business.linkedin.com/events/marketing-awards/winners?u=0#b2bbrand

  • Bell Ringer Award

    Publicity Club of New England, USA

    Winner of Bell Ringer Award (USA, New England), in recognition of the communication results generated for the international US media tour during key healthcare media event RSNA 2013

    The US New England Bell Ringer Awards, also known as "The Bells," recognize excellence in communications and public relations work in every field and industry, across all forms of media. The awards honor the communications and PR professionals who leverage unique and creative strategic, tactics, and tools to…

    Winner of Bell Ringer Award (USA, New England), in recognition of the communication results generated for the international US media tour during key healthcare media event RSNA 2013

    The US New England Bell Ringer Awards, also known as "The Bells," recognize excellence in communications and public relations work in every field and industry, across all forms of media. The awards honor the communications and PR professionals who leverage unique and creative strategic, tactics, and tools to achieve meaningful results for their clients, companies, organizations, and institutions.

  • Shortlisted nominee European Excellence Award 2013

    Communication Director, the magazine for corporate communications and public relations in Europe - http://excellence-awards.eu/

    You too can help save a life! During the European Society of Cardiology 2013 trade show in Amsterdam, engage beyond the traditional B2B target audiences on the subject of cardiac diseases and reach the hearts and minds of all target groups on the subject of cardiac diseases and underline Philips’ leadership position in this field. The EEA honor outstanding communication campaigns and pr performances.

  • Nominee Golden Sabre Award 2013 EMEA

    The Holmes Report

    Social Heart of Surgery has been nominated for a Golden Sabre Award 2013 EMEA region in the category Medical Technology.

    The Sabre Awards competition is the world's largest awards competition for the public relations industry, the Sabre Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

    http://bit.ly/133P2O0

  • Nominee European Excellence Award 2012 with The social heart of surgery

    Communication Director, the magazine for corporate communications and public relations in Europe - http://excellence-awards.eu/

    The European Excellence Awards honour outstanding communication campaign and pr performance in a wide range of categories. With in-depth categories which cover everything from internal communications to public relations, as well as a wide range of industries from all across Europe, the awards explore the full range of the profession, and provide a comprehensive look at the most exceptional examples of communication in Europe. With such a scope, the Excellence Awards ensures that achievement in…

    The European Excellence Awards honour outstanding communication campaign and pr performance in a wide range of categories. With in-depth categories which cover everything from internal communications to public relations, as well as a wide range of industries from all across Europe, the awards explore the full range of the profession, and provide a comprehensive look at the most exceptional examples of communication in Europe. With such a scope, the Excellence Awards ensures that achievement in all fields is acknowledged.

    Category Health & National and Regional Campaigns.

    The Judges’ range of expertise covers the whole of Europe, from the perspective of both in-house and agency communication departments.

    http://excellence-awards.eu/

  • European Digital Communication Award Social Media and Community - Twitter Profile

    Quadriga University of Applied Sciences - http://www.digital-awards.eu/

    Recognition for communication strategy and implementation by winning the European Digital Communication Award within category "Social Media and Community - Twitter Profile". The award was granted for most innovative and efficient microblog.

    The European Digital Communication Awards is a transparent and independent competition with standardised rating criteria based on academic standards, a high-level jury panel formed by leading practitioners and academics will rate superior online…

    Recognition for communication strategy and implementation by winning the European Digital Communication Award within category "Social Media and Community - Twitter Profile". The award was granted for most innovative and efficient microblog.

    The European Digital Communication Awards is a transparent and independent competition with standardised rating criteria based on academic standards, a high-level jury panel formed by leading practitioners and academics will rate superior online strategies, campaigns and social media tools from across Europe.

    Strategic approach, creativity, innovation, implementation and efficiency are the evaluation criteria the jury will use to assess the submitted entries before deciding on the winners.

    More information: http://www.digital-awards.eu/

Talen

  • English

    Professionele werkvaardigheid

  • Spanish

    Basisvaardigheid

  • French

    Beperkte werkvaardigheid

  • German

    Beperkte werkvaardigheid

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