Info
Dedicated to optimizing sales pipelines and enhancing sales performance through strategic growth hacking. Expert in delivering targeted marketing campaigns at the optimal time to the appropriate buyer personas, utilizing a diverse array of marketing channels.
Professional Summary
- Dual MBA holder: Master of Business Administration in Strategic Management and Master of Business Administration in Global Business
- Specialist in multiple areas of AI, including AI-generated content, AI-generated creatives, implementing AI in marketing automation, and integrating AI in chatbots and other areas of the marketing organization
- 15+ years of experience in marketing automation across multiple systems (Marketo, Act-On)
- Specialist in Account-Based Marketing (ABM) with experience using 6Sense
- 15+ years of expertise in digital advertisements (Goole Ads, LinkedIn, X ads, and other platforms)
- Skilled in installing and designing full website chatbot systems with hands-on experience using Drift
- Proficient in designing comprehensive strategies and implementing web personalization tools
- Extensive experience in key areas of marketing, including analytics, reporting, and A/B testing
Activiteit
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Thrilled to announce that Unit4 FP&A has been named an Experience and Trust Leader in the 2024 Dresner Industry Excellence Awards!🤩👏 #Unit4…
Thrilled to announce that Unit4 FP&A has been named an Experience and Trust Leader in the 2024 Dresner Industry Excellence Awards!🤩👏 #Unit4…
Gedeeld door Mark Baars
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In the age of AI, diverse perspectives drive innovation and fairness.💡 Hear from Sara Portell, VP of User Experience at Unit4, on why female…
In the age of AI, diverse perspectives drive innovation and fairness.💡 Hear from Sara Portell, VP of User Experience at Unit4, on why female…
Gedeeld door Mark Baars
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Discover the future of work with our latest blog on flexible working.💼 Learn how to implement effective strategies that lead to a happier, more…
Discover the future of work with our latest blog on flexible working.💼 Learn how to implement effective strategies that lead to a happier, more…
Gedeeld door Mark Baars
Ervaring
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Opleiding
Licenties en certificaten
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Qualified Google Search Advertiser
Google Inc.
Toegekend:Certificatienummer: 00255363
Talen
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Dutch
Moedertaal of tweetalig
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English
Professionele werkvaardigheid
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French
Basisvaardigheid
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German
Basisvaardigheid
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Latin
Basisvaardigheid
Meer activiteiten van Mark
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25 amazing volunteers from our team in #Poland, in collaboration with Fundacja DOM-Dbamy O Młodych, came together to renovate a Children's Home in…
25 amazing volunteers from our team in #Poland, in collaboration with Fundacja DOM-Dbamy O Młodych, came together to renovate a Children's Home in…
Gemarkeerd als interessant door Mark Baars
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Unit4's enterprise software is designed for people-centric organizations seeking to improve productivity whilst moderating spend. Our solutions…
Unit4's enterprise software is designed for people-centric organizations seeking to improve productivity whilst moderating spend. Our solutions…
Gedeeld door Mark Baars
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Another meeting of minds with my old rival and good friend Chano Fernandez in London today. More sushi and great conversation at the OWO's Kioku Bar.…
Another meeting of minds with my old rival and good friend Chano Fernandez in London today. More sushi and great conversation at the OWO's Kioku Bar.…
Gemarkeerd als interessant door Mark Baars
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Stay updated with the latest insights and updates from Unit4 by subscribing to our blog newsletter.😃 #Unit4 #Newsletter #Blog
Stay updated with the latest insights and updates from Unit4 by subscribing to our blog newsletter.😃 #Unit4 #Newsletter #Blog
Gemarkeerd als interessant door Mark Baars
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Read our recent article to discover the 10 factors that will impact the success and future of the CFO.👇 #Unit4 #CFO #blog
Read our recent article to discover the 10 factors that will impact the success and future of the CFO.👇 #Unit4 #CFO #blog
Gedeeld door Mark Baars
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Na wat vertraging heb ik vandaag mijn AD Crossmediale Communicatie diploma in ontvangst mogen nemen! Erg veel dank aan alle betrokken docenten van…
Na wat vertraging heb ik vandaag mijn AD Crossmediale Communicatie diploma in ontvangst mogen nemen! Erg veel dank aan alle betrokken docenten van…
Gemarkeerd als interessant door Mark Baars
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S&P has upgraded Unit4’s rating and changed our outlook to positive – this is awesome news, underlining our move to being a true…
S&P has upgraded Unit4’s rating and changed our outlook to positive – this is awesome news, underlining our move to being a true…
Gemarkeerd als interessant door Mark Baars
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Really enjoyed hosting our first Engage4U of 2024 in our London office with the #Unit4 GLT, and delighted to welcome Mickey N. from IDC to talk all…
Really enjoyed hosting our first Engage4U of 2024 in our London office with the #Unit4 GLT, and delighted to welcome Mickey N. from IDC to talk all…
Gemarkeerd als interessant door Mark Baars
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Great work happens when skill meets ideation, meets opportunity, meets energy! 💥 And a great 'work feeling' happens when working with the team that…
Great work happens when skill meets ideation, meets opportunity, meets energy! 💥 And a great 'work feeling' happens when working with the team that…
Gemarkeerd als interessant door Mark Baars
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Really pleased to be able to annouce Marije Gould joining the team at Share With Marvin. In order to scale and grow the business Mike Blamires and…
Really pleased to be able to annouce Marije Gould joining the team at Share With Marvin. In order to scale and grow the business Mike Blamires and…
Gemarkeerd als interessant door Mark Baars
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I’ve spent 30,000+ hours to learn how to stand out in the B2B SaaS market, so you don’t have to. Here are the 12 most valuable lessons I learned: 1…
I’ve spent 30,000+ hours to learn how to stand out in the B2B SaaS market, so you don’t have to. Here are the 12 most valuable lessons I learned: 1…
Gemarkeerd als interessant door Mark Baars
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