Pooja Sarin Golechha (she/her)

As a seasoned marketing professional, I’ve spent over 18 years driving B2B growth, working with cross-functional teams and fostering strong partnerships with ecosystem players. My expertise spans diverse portfolios and geographies, and I’ve nurtured talent across marketing organizations.

I was recognized as 2024 and 2022 Woman of the Channel by CRN magazine for my contribution to partner marketing; am also a member of Women of the Channel Leadership network; 150 club at Coterie community, a community for experienced ecosystem marketers; Propolis B2B marketing; and a member speaker at ITSMA ABM.

Podcast: https://podcasts.apple.com/gb/podcast/ep-56-pega-the-united-front-of-partner-abm/id1463942306?i=1000631849840
Blog: https://momentumitsma.com/unity-is-opportunity-in-partner-abm/
Interview: https://coteriecommunity.global/partner-marketing-account-based-marketing-oneteam/

My guiding principles—Collaboration, Client-Centricity, and Continuous Improvement—shape my approach to every role:

I have worked collaboratively with sales, product, alliance, and customer success teams, as well as an ecosystem of partners, and agencies, in a global, multi-functional team environment. It’s the power of the collective intelligence that creates a winning team.

My background in insights and consulting always keeps me curious to gain a deep understanding of client’s priorities and challenges, to drive a customer-focused marketing strategy.

Having led multi-channel campaign delivery teams/ABM CoE, I understand the drivers/KPIs different marketing teams have. I focus on bridging the gap between channel vs field/ABM vs partner marketing teams, to ensure a client focused strategy, effective execution and continuous improvement.

Beyond marketing, I’m passionate about education. I hold certifications for professorships at national and state universities in India. I’ve also contributed to underprivileged children’s education through collaborations with a national newspaper and television channel.
https://youtu.be/-L2VBvZGomY?feature=shared

Across various roles, I have planned and managed:
- customer segmentation strategy
-demand generation
- account-based marketing
- buyer experience journey
- marketing-to, -with, & through-partners
- marketing budget & MDF
- MarTech & agency assessment for ABM
- customer insights
- campaign management & marketing automation
- digital & social media marketing
- industry conferences & events program
- industry awards
- industry marketing
- internal communications