Heidi Custers

Heidi Custers

Digital Transformation Director at Backbase | Advisory Board Member of Rise & Lead | Speaker, MC and Strategist.

Amsterdam, Noord-Holland, Nederland
5K volgers Meer dan 500 connecties

Info

Heidi Custers has been working in digital since 2006; pioneering the digital marketing and reputation management offering of Africa's largest bank, incubating a software business, and leading a management consulting practice at Deloitte focussed on digitally transforming corporates from all corners of Africa.

After moving to Amsterdam, Heidi is now the Digital Transformation Director at Backbase; where she guides c-suite executives from blue chip banks through exponential disruption and digital transformation strategy. She was recognised by Aspioneer magazine as one of the top 10 disruptive women leaders in FinTech across the globe. In her spare time, she is a keynote speaker and MC on digital transformation, and holds a board seat at the EU diversity & inclusion organisation; Rise & Lead.

Heidi is passionate about customer and human-centric digital transformation, and taking a principle-based approach. Having implemented a number of enterprise wide programmes, she balances the aspirational with the realistic.

***Specialties: Business Transformation Strategy, Management Consulting, Agile Project Management, Marketing and Communications, Executive leadership alignment, Digital Strategy, Public Speaking, Training.

***Volunteer work: She is a board member at Rise & Lead Women in Europe, held the positions of founder and Chairperson of Umonya Girls (we teach kids to code), guest lecturer at the AAA school of advertising and Google's Digify programme, and Headed up the Student and Careers Portfolio on the Silicon Cape Exco.

Artikelen van Heidi

Activiteit

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Ervaring

  • Backbase grafisch

    Digital Transformation Director

    Backbase

    - heden 3 jaar 7 maanden

    Amsterdam, North Holland, Netherlands

    Working with banking c-suite executives to connect their engagement banking technology strategies to their business strategy for exponential results.

  • Deloitte Digital grafisch

    Digital Transformation Strategy Lead

    Deloitte Digital

    - 4 jaar 11 maanden

    Johannesburg Area, South Africa

    Africa-wide capability lead for digital transformation strategy at Deloitte Consulting. Advised C-suite level executives in Africa's largest companies on understanding what particular business problems they needed to solve using digital transformation strategy. From customer experience, to the Future of Work, enabled by technologies such as Cloud, IoT, AI and open architecture - and then to create business cases that prove value quickly.

    Skills and capabilities:
    - Digital…

    Africa-wide capability lead for digital transformation strategy at Deloitte Consulting. Advised C-suite level executives in Africa's largest companies on understanding what particular business problems they needed to solve using digital transformation strategy. From customer experience, to the Future of Work, enabled by technologies such as Cloud, IoT, AI and open architecture - and then to create business cases that prove value quickly.

    Skills and capabilities:
    - Digital Transformation Strategy
    - Rapid proposition Design (Market Gravity)
    - Design thinking & agile training
    - Omnichannel strategy
    - Digital Banking and Platform-as-a-Service (PaaS) business strategy
    - Digital Maturity Assessment development and deployment
    - Customer Experience Strategy
    - Digital Operating Model design
    - Business Visioning, Business Design Principles development
    - Executive level workshop/lab design and facilitation
    - Agile Project Management
    - Business Architecture
    - Business Requirements development
    - Digital Transformation Ideation, initiative prioritisation and roadmap development


    Deloitte Digital is a global, full-service consulting firm that combines serious creative chops with trusted business sense.

  • Managing Director of Dali Systems & Management Consultant

    42Engines

    - 3 jaar 11 maanden

    Cape Town Area, South Africa

    Heidi was the MD of Dali, a business incubated the 42Engines tech startup accelerator. The product was in beta under her tutelage, but operated under a stress-tested environment of ±300 users across 5+ business, 4 cities and 2 countries. Heidi and her team managed the software business from A to Z, and she was accountable for the budgets, product roll-out, people management, strategic business planning and marketing strategy for the business. In addition to this, she handled the reporting and…

    Heidi was the MD of Dali, a business incubated the 42Engines tech startup accelerator. The product was in beta under her tutelage, but operated under a stress-tested environment of ±300 users across 5+ business, 4 cities and 2 countries. Heidi and her team managed the software business from A to Z, and she was accountable for the budgets, product roll-out, people management, strategic business planning and marketing strategy for the business. In addition to this, she handled the reporting and consulting to the regional and group Excos of the Quirk agencies. Her passion for marketing, business data and her Communications Agency Ops experience mean she became the go-to person in a large multinational agency when it came to productivity and efficiency.

    Dali is a web based Agency Management System, aimed to increase productivity in medium to large creative businesses. Dali integrates your Finance, HR, Project Management and Client CRM to make your teams efficient, profitable and happy.

    42Engines is a seed fund and accelerator programme for marketing technology, ecommerce, mobile and Software as a Service (SAAS) startups. We offer a pioneering environment to inspire individuals and teams with great startup ideas, passion and commitment.

  • Chairperson

    Umonya Girls :: Powered by Digital Divas

    - 1 jaar 1 maand

    South Africa

    Chairperson of the Youth in Tech organisation, Umonya Girls :: Powered by Digital Divas. We aim to change the face of women in tech by teaching young girls about code, technology and digital marketing. Umonya Girls is sponsored by Intel.

  • Quirk grafisch

    Business Director

    Quirk

    - 3 jaar 2 maanden

    Johannesburg Area, South Africa

    Heidi managed a team of 8 in Client Service, representing clients like Sun International, Cricket South Africa, SEACOM, Premier Foods, Nike, Sotheby’s and Surf4Cars. She was responsible for the financial management, relationship management, project/campaign management and business development of her client accounts, as well as the recruitment, day-to-day management and career development of her team. She sat on the Executive Committee of Quirk’s Jozi office. Her role required strategic and…

    Heidi managed a team of 8 in Client Service, representing clients like Sun International, Cricket South Africa, SEACOM, Premier Foods, Nike, Sotheby’s and Surf4Cars. She was responsible for the financial management, relationship management, project/campaign management and business development of her client accounts, as well as the recruitment, day-to-day management and career development of her team. She sat on the Executive Committee of Quirk’s Jozi office. Her role required strategic and pragmatic thinking, while remaining ahead of the digital curve (especially in the SEO, Paid Media & Social Media Spaces) so she could steer the teams she worked with to deliver results for her clients.

  • Standard Bank

    Standard Bank

    2 jaar 5 maanden

    • Standard Bank grafisch

      Online Marketing Co-ordinator

      Standard Bank

      - 11 maanden

      Johannesburg Area, South Africa

      Heidi managed campaigns for Standard Bank’s Personal and Business Banking division. She worked with both bank and agency stakeholders to plan & deliver media and marketing campaigns, report results, manage campaign budgets and communicate day-to-day with the bank’s agencies; TBWA\ and Tequila. While in this position, Heidi pioneered the bank’s Online Reputation Management programme on social media, personally setting up the accounts on these platforms and responding to the bank’s fans and…

      Heidi managed campaigns for Standard Bank’s Personal and Business Banking division. She worked with both bank and agency stakeholders to plan & deliver media and marketing campaigns, report results, manage campaign budgets and communicate day-to-day with the bank’s agencies; TBWA\ and Tequila. While in this position, Heidi pioneered the bank’s Online Reputation Management programme on social media, personally setting up the accounts on these platforms and responding to the bank’s fans and followers, proactively.

    • Standard Bank Group grafisch

      Digital Designer

      Standard Bank Group

      - 1 jaar 7 maanden

      Johannesburg Area, South Africa

      Heidi designed assets and did front-end development for Standard Bank’s Web Channel across multiple platforms. She was responsible for conceptualising, designing, developing and reporting on the marketing emails sent by the bank’s PBB division, she designed and developed banners and campaign micro sites for the bank’s website and designed the home page of standardbank.co.za.

  • Marketing Manager

    Browns of Rivonia

    - 1 jaar

    Johannesburg Area, South Africa

    Heidi was the Marketing Manager at Browns of Rivonia, where she conceptualized, designed and coordinated the restaurant’s advertising, website, activations, media, events and PR activities. Heidi also performed event management, front of house management and wine tours for Browns, one of Johannesburg’s finest restaurants.

  • Graphic designer

    Ponytail Express Creative Print

    - 7 maanden

    Carried out corporate identitiy design & office management for a small design and print company in Midrand, South Africa

Opleiding

  • The Chartered Institute of Management Accountants

    CGMA Accounting and Business/Management 1

    -

  • UNISA

    Marketing Management Diploma Marketing/Marketing Management, General

    -

  • Design School Southern Africa

    National Higher Diploma Graphic Design & Multimedia

    -

    Activiteiten en verenigingen:Photography, Illustration

  • Bryanston High School

    Matric English, Afrikaans, Maths, Science, Biology, Art

    -

    Activiteiten en verenigingen:Shooting (First Team), Public Speaking (Full colours), Drama (Head of Dramatic Society, Full colours), Debating (Half Colours).

Licenties en certificaten

Ervaring als vrijwilliger

  • Chairperson

    Umonya Girls

    - 3 jaar 9 maanden

    Opleiding

    Umonya Girls :: Powered by Digital Divas is an organisation formed in 2011 by like-minded, tech savvy women in the South African marketing and media industries. We run events 3 times a year where we teach girls, aged 10 to 16 to code, and introduce them to the possibility of a future career in tech.

  • The Silicon Cape Initiative grafisch

    Head of Student and Careers Portfolio

    The Silicon Cape Initiative

    - 2 jaar

    Wetenschap en techniek

    We're a community of tech entrepreneurs, developers, creatives, angel investors, and VC's who are passionate about entrepreneurship and the roles we play in the future of South Africa.

    The Silicon Cape Initiative is a non-profit, community owned and driven movement, that aims to improve the environment in the Western Cape to create more and better startups as well as increase access to capital.

  • AAA School of Advertising grafisch

    Guest Lecturer

    AAA School of Advertising

    - 1 jaar

    Opleiding

    Pro-bono Guest Lecturer for eMarketing Course. Lectured on Personal Branding, SEO and Social Media.

  • Guest Speaker

    Digify ZA

    - 1 jaar 8 maanden

    Opleiding

    I was asked to present to the students at the Digify ZA programme on Personal Branding and its role in getting you your dream job.
    Digify ZA is a three-month bootcamp launched in 2014 by Livity Africa in partnership with Google SA and the IAB SA. Participants are trained on professional skills designed to prepare them for their ideal digital job.

  • Rise and Lead Women grafisch

    Advisory Board Member

    Rise and Lead Women

    - heden 1 jaar

    Burgerrechten en maatschappelijke actie

    Advisory Board Member of Rise & Lead Women. We are on a global mission to help women across different industries fulfil their leadership aspirations. We are a non-profit organization that aims to create a future where equality and diversity rule the world. By offering resources and support and fostering connections to women, we inspire women to lead fearlessly.

Publicaties

  • Building Banks that people Love

    Technology magazine

    Profiled for the October 2021 edition of Technology magazine in the USA and Europe on How Africa is shifting the global digital banking landscape.

    Publicatie weergeven
  • Industry convergence in Africa

    Deloitte Press

    Article which explored Horizon 3 of digital transformation: As businesses imagine, deliver, and run their digital transformations, many will look across three horizons: digitalising the business core; organising around the customer into adjacent services; and ultimately, transformational industry convergence.

    Andere auteurs
    Publicatie weergeven
  • Why the customer should be at the centre of your digital transformation efforts

    Deloitte Press

    Article that explored horizon 2 of Digital Transformation: Digital transformation, at its core, has always been about future-proofing businesses for survival in increasingly digital economies. Unlike most of life, which has been turned on its head during the COVID-19 crisis, digital transformation remains the same, only with the future businesses were preparing for, much closer.

    Publicatie weergeven
  • Becoming a Post Software Business

    ITWeb Brainstorm

    The late Watts S Humphrey, one of the great pioneers of the IT industry, is credited with coining the phrase 'every business is a software business'. It’s the title of the first chapter of his 2001 book, Winning with Software: An Executive Strategy, and as a snappy way of describing the underlying philosophy for digital transformation of the enterprise, it’s stuck. It’s also a favourite phrase of Microsoft CEO Satya Nadella, to name just one example, and has been cribbed as the title of…

    The late Watts S Humphrey, one of the great pioneers of the IT industry, is credited with coining the phrase 'every business is a software business'. It’s the title of the first chapter of his 2001 book, Winning with Software: An Executive Strategy, and as a snappy way of describing the underlying philosophy for digital transformation of the enterprise, it’s stuck. It’s also a favourite phrase of Microsoft CEO Satya Nadella, to name just one example, and has been cribbed as the title of countless blogs, speeches and reports over the years....

    Publicatie weergeven
  • Why digital transformation is no longer a luxury for your business

    Engineering News

    Opinion piece on why Digital transformation is no longer a nice-to-have, it’s critical to the survival of your business.

    Publicatie weergeven
  • Your bank isn't digital, unless it's digital at its core

    Deloitte Inside Global Magazine

  • Deloitte's Digital Diva

    ITWeb Brainstorm

    Profiled for ITWeb Brainstorm as the Head of Digital at Deloitte Africa

    Publicatie weergeven
  • Guest Author

    Htxt Women

    htxt.africa, has been running since June 2013.In a short space of time, it’s established itself as the home of quality writing about technology across the continent and the place to go for information about the African tech revolution.

    Publicatie weergeven
  • Wine Reviews

    RealTimeWine

    Real Time Wine is a retail discovery engine. It allows users to check into wines they're drinking, rate, review, engage, interact and share their activity. A game layer encourages usage.

    Publicatie weergeven

Cursussen

  • Advanced SEO

    -

  • Management Accounting

    101

  • Managing for results

    -

  • Marketing Management Diploma

    -

  • User Experience Design (HFI international)

    -

  • Web Project Management

    -

  • eMarketing

    -

Onderscheidingen

  • Honoured as one of M&G's "200 Young South Africans to take to Lunch" in their annual supplement

    Mail & Guardian

  • Voted onto Silicon Cape Exco (Head of Student and Careers Portfolio)

    Silicon Cape

Talen

  • English

    Moedertaal of tweetalig

  • Afrikaans

    Professionele werkvaardigheid

Organisaties

  • Rise & Lead Women

    Advisory Board Member

    - heden
  • Women in Tech Africa

    Member

    -
  • Silicon Cape

    Head of Student & Careers

    -

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