‘Yinka is very knowledgeable, friendly and helpful in connecting dots between consumer insight and marketing functions/ product development’
Olayinka Fadahunsi
Amsterdam, Noord-Holland, Nederland
567 volgers
Meer dan 500 connecties
Info
I am a seasoned marketing professional with a longstanding track record of success in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance for all brands based on consumer media lifestyle, media insights, and brands’ strategic direction and working closely with top management over 10 years of strategic projects helping to define the company’s Strategic Outlook.
Key Achievements:
Collaborated with cross-functional teams and third-party agencies to introduce a competitor intelligence-monitoring framework to the business.
Collaborated in brand development and strategy for new-to-world Mainstream brands resulting in a 10% market share in year one.
Managed the marketing phase of the integration process – the merger of two companies - brands and portfolios. Ensuring smooth takeover and cross-over of brands after the merger.
Implemented and organized insight meetings with sales leadership, embedding insights to address business issues and drove 10% business growth to improve regional performance.
Specialties:
Strategic Portfolio Review | New-to-world Brand development | New Market Exploration | Trade Census | Channel strategy & understanding | Large-scale Project Management | Retail audit | Integration, and Consolidation | Strong Partnership with Legal Teams | Qualitative Strategies/Techniques | Vendor management | Strong Analytical Skills | Stakeholder Management | Business Intelligence | Brand Management | Brand Marketing | Customer Experience | Marketing Strategy | Brand Awareness | Strong Problem-Solving Skills | Management Skills | Decision Making | Communication Skills | Quantitative Strategies | Shopper Insights | Market Research | Quantitative Research | Product Sales | Product Development
Activiteit
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You either have time or money. If you have more time than money this week, invest it wisely in yourself. Utilize the abundance of free courses…
You either have time or money. If you have more time than money this week, invest it wisely in yourself. Utilize the abundance of free courses…
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Thrilled to announce the launch of Tiger Beer in Kinshasa, DRC! We are still buzzing from the 2 energy-packed days where we let our customers…
Thrilled to announce the launch of Tiger Beer in Kinshasa, DRC! We are still buzzing from the 2 energy-packed days where we let our customers…
Gemarkeerd als interessant door Olayinka Fadahunsi
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This week, I had the privilege of leading a delegation from HEINEKEN to meet with Prime Minister Samdech Moha Borvor Thipadei Hun Manet of Cambodia…
This week, I had the privilege of leading a delegation from HEINEKEN to meet with Prime Minister Samdech Moha Borvor Thipadei Hun Manet of Cambodia…
Gemarkeerd als interessant door Olayinka Fadahunsi
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Hajia Dada Yar’Adua (1922 - 2024) Grace, Dignity and Fortitude Hajia Dada Yar’Adua was married to the late Musa Yar’Adua, Minister of Lagos Affairs…
Hajia Dada Yar’Adua (1922 - 2024) Grace, Dignity and Fortitude Hajia Dada Yar’Adua was married to the late Musa Yar’Adua, Minister of Lagos Affairs…
Gemarkeerd als interessant door Olayinka Fadahunsi
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𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵🚀?…
𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵🚀?…
Gemarkeerd als interessant door Olayinka Fadahunsi
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