Olayinka Fadahunsi

Olayinka Fadahunsi

Amsterdam, Noord-Holland, Nederland
566 volgers Meer dan 500 connecties

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Info

I am a seasoned marketing professional with a longstanding track record of success in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance for all brands based on consumer media lifestyle, media insights, and brands’ strategic direction and working closely with top management over 10 years of strategic projects helping to define the company’s Strategic Outlook.

Key Achievements:
Collaborated with cross-functional teams and third-party agencies to introduce a competitor intelligence-monitoring framework to the business.

Collaborated in brand development and strategy for new-to-world Mainstream brands resulting in a 10% market share in year one.

Managed the marketing phase of the integration process – the merger of two companies - brands and portfolios. Ensuring smooth takeover and cross-over of brands after the merger.

Implemented and organized insight meetings with sales leadership, embedding insights to address business issues and drove 10% business growth to improve regional performance.

Specialties:
Strategic Portfolio Review | New-to-world Brand development | New Market Exploration | Trade Census | Channel strategy & understanding | Large-scale Project Management | Retail audit | Integration, and Consolidation | Strong Partnership with Legal Teams | Qualitative Strategies/Techniques | Vendor management | Strong Analytical Skills | Stakeholder Management | Business Intelligence | Brand Management | Brand Marketing | Customer Experience | Marketing Strategy | Brand Awareness | Strong Problem-Solving Skills | Management Skills | Decision Making | Communication Skills | Quantitative Strategies | Shopper Insights | Market Research | Quantitative Research | Product Sales | Product Development

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Opleiding

  • grafisch

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    Activiteiten en verenigingen:Chairman, College of Human Development, annual college week (2003-2005); Member P.S.Y.C.H.E - Psychology Students Yearning for Change in the Human Element

  • -

    Activiteiten en verenigingen:Soccer team, Fine Art team

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