Looking to reach incremental consumers? Want to extend in-house audience data? In this latest article, Heather Dawson, SVP Global Commerce Strategy at KINESSO Commerce, explores how Retail Media is reshaping brand strategies, particularly for non-endemic brands looking to leverage shopper data. Gain valuable insights to drive impactful marketing outcomes and reach new audiences from "Blind Spots: Retail Media for Non-Endemic Brands" here: https://bit.ly/3WhiG1x #RetailMedia
KINESSO Commerce
Reclame en adverteerdersdiensten
New York, New York 2.999 volgers
We are the specialist commerce unit of KINESSO, delivering Retail Media excellence and supporting services
Over ons
KINESSO Commerce is the dedicated Commerce business unit that sits within KINESSO of IPG Mediabrands. It specializes in Retail Media, including strategic planning, consultancy and activation both on and off retailer websites and marketplaces. In addition, in our larger markets, we provide supporting services such as retail content creation, forecasting and profitability analysis. Through our parent agency, KINESSO, we also offer a full suite of performance services such as paid search, paid social (including social commerce) and SEO. With more than 1,000 experts in markets around the world, our team is connected to our clients and customers. To learn more about how KINESSO Commerce can benefit your business, please visit kinessocommerce.com
- Website
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http://kinessocommerce.com
Externe link voor KINESSO Commerce
- Branche
- Reclame en adverteerdersdiensten
- Bedrijfsgrootte
- 1.001 - 5.000 medewerkers
- Hoofdkantoor
- New York, New York
- Specialismen
- Commerce Strategy & Operations, Direct to Consumer, Retail Media Networks, eCommerce, Marketplaces, Amazon, Product Detail Page (PDP), Commerce en Retail Media
Updates
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Ready to revolutionize your non-endemic brand strategy? Our latest whitepaper has landed! Blind Spots III dives deep into the untapped potential of Retail Media for non-endemic brands. The third installment in the Blind Spots series showcases game-changing strategies to harness consumer data, drive results with innovative ad formats, anticipate shopper need-states, and reach qualified audiences. If you're looking to optimize your strategy, Blind Spots III is your roadmap to Retail Media success. Don't let this opportunity pass -- download our whitepaper now and transform your marketing approach: https://bit.ly/3WhiG1x #RetailMedia
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Has your brand's ecommerce program begun to plateau? Or is it just getting started? No matter where you fall, read The 3 step ecommerce development playbook for brands in The Drum! Here, Mia Rodriguez, Senior VP at KINESSO Commerce, outlines her strategic roadmap designed to support brands ecommerce growth. Explore how data analysis, campaign management, and content optimization drive performance and enhance brand presence. Dive into the full article to elevate your strategy: https://bit.ly/3xE6wqd! #DigitalMarketing
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Consumer demands are evolving. Is your marketing strategy? Amie Owen, Chief Growth Officer at KINESSO Commerce, joined Beet.TV at Cannes Lions International Festival of Creativity to discuss data-driven strategies to respond to these changes in shopping habits. Watch the full interview to hear Amie's ideas on how to navigate today's changing Retail Media landscape: https://bit.ly/3RVA4qd #RetailMedia
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Seeking new audiences? The latest study from EMARKETER shows 53% of advertisers leverage retail media networks with their non-endemic brands. The report includes expert insights from Glen Conybeare, Global President of KINESSO Commerce. It's clear the future of non-endemic advertising lies in Retail Media. #RetailMedia #Advertising #ecommerce https://lnkd.in/g8Z_ZNaZ
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Worried about Retail Media blind spots? Is your endemic strategy outperforming your non-endemic brands? We're about to release our latest Retail Media white paper: Blind Spots III! We unveil game-changing strategies for non-endemic brands to harness Retail Media. Get early access on how to leverage consumer data, drive results through innovative ad formats, and expand your audience insights. Register now for exclusive early access: https://bit.ly/4bjyPIj #RetailMedia #BrandStrategy #Ecommerce
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KINESSO Commerce heeft dit gerepost
KINESSO Commerce's Global Chief Growth Officer, Amie Owen chatted with Jon Watts at Beet.TV to discuss the growth of Retail Media and how to keep up with changing shopping habits: "I think it’s just a matter of keeping a pulse on what people are doing and interrupting them in their journey, versus us just trying to create another touchpoint for them to buy." Check out the full article here: https://bit.ly/3VEeVln
Retail Media’s Growth Reflects Key Changes in Shopping Habits: Kinesso’s Amie Owen
https://www.beet.tv
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KINESSO Commerce heeft dit gerepost
Leadership skills are important regardless of where you are in your career. That's why Breaking Down Barriers Together: How Can Leaders Support Gen-Z to Be Leaders of 'Tomorrow' in the Noise of Today will be a critical session at the Cannes Lions International Festival of Creativity. In the session hosted by VaynerX, Amie Owen, Global Chief Growth Officer at KINESSO Commerce will share her experience laying the foundation for success in the next generation of managers. Follow along for the latest from Cannes all this week. #CannesLions2024 IPG Mediabrands KINESSO #KINESSOCommerce #ThoughtLeadership #GenZ
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KINESSO Commerce heeft dit gerepost
"Retailers are realizing the strength of their data and we now have the tech to supercharge it..." Wise words from KINESSO Commerce's Chief Growth Officer Amie Owen at Beet.TV's Retail & Commerce Media Day. A great kick off to the week and fantastic panel alongside Parbinder Dhariwal CVS Media Exchange (CMX) & Marcus Harper The Trade Desk and moderation by the one and only Tameka Kee.
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KINESSO Commerce heeft dit gerepost
We're excited to share more opportunities to see IPG Mediabrands thought leaders in action at Cannes. This year, Amie Owen, Global Chief Growth Officer, KINESSO Commerce joins experts from Criteo and Albertsons Media Collective for their Garage Session at the MediaLink Beach. In this session, Agency, CPG and RMN come together to open up the best possible outcomes. Check in with us throughout the week for more on our sessions at Cannes Lions International Festival of Creativity. #CannesLions2024 #IPGMediabrands #KINESSOCommerce #RetailMedia
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