tam sam som
Market sizing isn't sexy. But it's the difference between a thriving business and a failed startup. Here's your cheat sheet to nail it: Know your markets: TAM → Total Addressable Market SAM → Serviceable Available Market SOM → Serviceable Obtainable Market Pick your approach: • Top-down (Start big, narrow down) • Bottom-up (Start small, scale up) • Value Theory (What's your solution worth?) Crunch these numbers: • TAM = Total customers × Annual revenue per customer • Growth Rate = (New Size - Original Size) / Original Size × 100 • Market Share = Your Sales / Total Market Sales × 100 Dodge these landmines: • Overestimating (We're all optimists, right?) • Ignoring trends (The market waits for no one) • Poor segmentation (One size doesn't fit all) • Secondary data addiction (Get primary intel!) • Geographical blindness (Location, location, location) Wow investors with: • Sexy visuals (Who doesn't love a good chart?) • Clear assumptions (Show your work!) • Segmentation smarts (Know your audience) • Realistic projections (Credibility > Hype) Remember: Market sizing isn't a one-and-done deal. It's a living, breathing part of your business. Keep it fresh. Keep it real. Keep growing. #BrainDumps | BrainDump #85