WASHINGTON — Burger King has settled a dispute with the US Postal Service by agreeing to modify an ad launched last year that featured a letter carrier getting distracted from his job by the fast food chain’s breakfast menu, FOX News reported Monday.
In the ad, a letter carrier in a uniform resembling that of a Postal Service employee sang about the joys of Burger King’s new breakfast offerings. The offending verse was, “With pancakes and eggs on my plate, the mail has to wait.”
According to a Postal Service statement, the agency asked the fast food giant to stop airing the ad, arguing that Burger King used its logo and uniform without permission while portraying a letter carrier in a “less than favorable light.”
Though Burger King denied wrongdoing, they reached a settlement that allows the company to use a uniform similar to the official Postal Service garb, minus the logo.
Burger King is expected to air a “revised” and “more positive” commercial — one that presumably leaves viewers feeling better about the work ethic of their letter carriers.
Postal Service representative Dave Lewin confirmed to FOXNews.com that the settlement was reached. He said Burger King would adhere in the future to “the appropriate trademark permissions and/or licensing requirements.”
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