Gwyneth Paltrow and Anna Wintour to launch a Goop magazine

Gwyneth Paltrow is teaming up with Anna Wintour at Conde Nast to launch a quarterly print version of Goop, the “flaky-chic” lifestyle site that promotes ceremonial lingerie burning and jade vaginal eggs.

Paltrow launched Goop as a wellness newsletter in Britain in 2008 and moved to the United States several years later as the brand expanded into fashion and vitamin supplements and a book imprint.

Goop’s weekly newsletter containing advice on sex, fashion, beauty, cooking and wellness will be utilized on digital and social media platforms run across Conde Nast.

The first issue of the new magazine will debut in September and it will appear quarterly in 2018.

Sources close to the situation said that privately held Conde Nast is not taking any equity stake in Paltrow’s company, Goop Media, which in 2016 received $15 million in Series B funding from NEA, Felix Capital and 14W Venture Partners.

“It’s a contract deal,” one source said of the Conde Nast hook-up.

The magazine’s launch will be a joint venture.

“I’ve long known Gwyneth to have wonderful taste and vision — but with Goop she has built something remarkable, a thoroughly modern take on how we live today,” said Wintour, Conde Nast artistic director and editor in chief of Vogue.

Of course, Paltrow has also been criticized for some aspects of her lifestyle branding empire, which markets products such as a $165 “artisanal” perfume and dispensed advice on “vaginal steaming.”

The actress-turned-wellness guru started her wellness newsletter in London. More recently, she has expanded into vitamin supplements, which she markets to consumers for $90 a month under the Goop Wellness brand, and has a high-end, limited-edition clothing line called goop Label.

Only the magazine and newsletter content are included in the deal with Conde Nast.