Fashion & Beauty

The ultimate VSCO Girl shopping list

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Published Feb. 18, 2020, 9:05 p.m. ET

Photo by Marshall Troy Studio. Prop Stylist: Paul Petzy.

Brighten your winter wardrobe with fashion’s latest sartorial craze: the VSCO (pronounced “visco”) girl aesthetic. Named after the photo app that gives your smartphone pics a dreamy ’90s-inspired vibe, the VSCO girl is against contouring, body-con dressing and lip-fillers. Her go-to look is slightly slouchy, definitely tie-dyed and unironically styled with a pair of Crocs. Never without her metal straw, digital camera and reusable tote, her casual approach to fashion is carefully curated and colorful — designed to channel carefree summer days.

Bonnet, $450 at Gucci — Bonnet, $450 at GucciPhoto by Marshall Troy Studio

Ugg x Ovadia “Tasman” slides, $250 (available Feb. 10) at Ugg — Ugg x Ovadia “Tasman” slides, $250 (available Feb. 10) at UggCourtesy of the designer

“The Wiz” earrings, $75 at Melody Ehsani — “The Wiz” earrings, $75 at Melody EhsaniCourtesy of the designer

Tote bag, $25 at Strand Books — Tote bag, $25 at Strand BooksPhoto by Marshall Troy Studio

“OneStep 2 Viewfinder i-Type” camera, $100 at Polaroid — “OneStep 2 Viewfinder i-Type” camera, $100 at Polaroid OriginalsCourtesy of the designer

“Smiley Flowers” iPhone 11 case, $35 at Wildflower Cases — “Smiley Flowers” iPhone 11 case, $35 at Wildflower CasesCourtesy of the designer

Spelly straw kit, $15 at MoMA — Spelly straw kit, $15 at MoMAPhoto by Marshall Troy Studio

Facial spray, $7 at Mario Badescu — Facial spray, $7 at Mario BadescuCourtesy of the designer

Scrunchie, $25 at Ganni — Scrunchie, $25 at GanniCourtesy of the designer

Amethyst bottle, $84 at Glacce — Amethyst bottle, $84 at GlaccePhoto by Marshall Troy Studio

Lip gloss in “Clear,” $14 at Glossier — Lip gloss in “Clear,” $14 at GlossierPhoto by Marshall Troy Studio

Dress, $398 (available March 25) at KateSpade — Dress, $398 (available March 25) at KateSpadePhoto by Marshall Troy Studio

Smoko AirPods case, $18 at Urban Outfitters — Smoko AirPods case, $18 at Urban OutfittersPhoto by Marshall Troy Studio

Bucket hat, $365 at M Missoni — Bucket hat, $365 at M MissoniPhoto by Marshall Troy Studio

Proenza Schouler White Label top, $195 at Shopbop — Proenza Schouler White Label top, $195 at ShopbopPhoto by Marshall Troy Studio

“Lala Retro” whipped face cream, $60 at Drunk Elephant — “Lala Retro” whipped face cream, $60 at Drunk ElephantCourtesy of the designer

Linda Farrow x Area sunglasses, $400 at Linda Farrow — Linda Farrow x Area sunglasses, $400 at Linda FarrowCourtesy of the designer