Real Estate

Adam Neumann tries once more to sell his NYC penthouse — this time for a loss

Adam Neumann, the ousted founder of former unicorn co-working giant WeWork, is once again attempting to offload his Manhattan penthouse triplex, the New York Times reports. It’s at least the third time he’s tried selling it — and now, a sale at its current asking price would mark a loss.

The disgraced CEO has been trying to sell the six-bedroom aerie at 78 Irving Place since 2019, when he quietly attempted to shop it off-market, before formally listing it for sale in 2020 with a price tag of $37.5 million. 

Then, last summer, the now 45-year-old put the Gramercy Park abode back on the market for a discounted $32 million. 

One of the lavish bath retreats. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
The home is accessed by a keyed elevator. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
The roof terrace. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman

And now, as he continues downsizing his real-estate portfolio following WeWork’s fall from grace in 2019, he’s giving it yet another shot — with a further discounted ask of $24.99 million.

“The penthouse at 78 Irving offers a prospective buyer to come home to a romantic, Parisian-inspired … townhouse in one of New York’s most storied and artistically rich blocks,” Douglas Elliman agents Eleonora Srugo and Jordyn Taylor Braff, who share the listing, told The Post in a statement. “We are honored to have a listing with so much whimsical charm, beautiful design and gracious rooms at the current asking price.”

When Neumann and his wife, fellow WeWork co-founder Rebekah Neumann, 46 — who counts Gwenyth Paltrow as a first cousin — purchased the apartment in 2017, it was two separate units, one on the top floor and one a duplex just below it. The couple then combined the pair — for which they paid $27.5 million — into one three-story compound, which also includes a 955-square-foot private rooftop terrace.

One of six bedrooms. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
The apartment overlooks Gramercy Park. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
The apartment is seeking $24.99 million. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
Neumann purchased the unit as two separate apartments in 2017. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
The primary suite features a custom dressing room. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
The facade of 78 Irving Place. Eytan Stern Weber of Evan Joseph Images for Douglas Elliman
Israeli-American businessman Adam Neumann speaks during The Israeli American Council (IAC) 8th Annual National Summit on January 19, 2023 in Austin, Texas. Getty Images

Highlights of the property include a spiral staircase designed by architect Pietro Cicognani, a 30,000-watt light installation meant to mimic the Milky Way, and a kids’ bathroom inspired by the Beatles’ “Yellow Submarine,” according to the Times.

As well, the abode is accessed by a keyed elevator that opens directly into the foyer — and further features double-paned city-proofed windows, four full bathrooms and two half baths, Savant home automation and radiant heating throughout.