Why your Starbucks drink is now half the price: ‘More fairly priced’
If your Starbucks bills seem to be lower despite inflation, you’re not going crazy.
On the menu of the coffee chain, a grande Caramel Frappuccino is listed at around $5.65 and a grande brewed coffee is about $3.65.
But these days, customers are getting their drinks for half the price.
The beloved coffee chain has long abstained from offering deals, but with inflation driving people away from cafés and to their at-home coffee machines, Starbucks has begun to dish out deals on a regular basis.
“It’s better to just do it at home,” Talib Morgan, a 50-year-old consultant from Scotch Plains, New Jersey, told the Wall Street Journal.
Morgan admitted to cutting back on his Starbucks purchases to once every couple of weeks due to high prices and slow service.
According to documents obtained by WSJ, Starbucks ran promotions for about half the month of May, including their yearly “Happy Hour” deal.
“50% off a drink. It’s on,” Starbucks said in a recent email to customers. “Keep checking the app all summer for more deals heading your way.”
This month, the company started offering coffee and breakfast food bundles starting at $5 — similar to McDonald’s highly anticipated $5 Meal Deal.
Rising costs of food and groceries have people reconsidering their caffeine habits, and Starbucks is hoping to bring back the customers that have ditched their daily coffee purchases.
But since the promotions started rolling out, loyal customers appear to be happy.
“We’re seeing progress so far, but we’ve got a ways to go,” Chief Financial Officer Rachel Ruggeri said during an investor presentation this month.
Anthony Fumo, a 31-year-old account director from Philadelphia, has noticed the increase in offers on the Starbucks app and has been taking advantage.
“At 50% off, the coffee begins to feel more fairly priced,” Fumo told WSJ.
