ARM & HAMMER just made a great play, drafting famed NFL Sports Broadcaster Erin Andrews to help launch its latest breakthrough product.
Andrews is no stranger to messes on and off the field. The always-busy, first-time mom has partnered up with ARM & HAMMER to help kick off the release of a brand-new detergent, and this new formula promises to beat even the biggest messes.
ARM & HAMMER continues to top the list as one of the country’s favorite trusted laundry brands — offering a range of powerful detergents, powders, dryer sheets, scent boosters, and other household cleaning products.
According to a press release, the new Deep Clean Odor Formula is packed with heavily concentrated detergents and ionic micro-scrubbers to penetrate stubborn stains and odors “from set-in spaghetti sauce to sweaty workout clothes.”
At just $11.98 per bottle, this new detergent is one of the more affordable options available, and it’s already winning over customers.
Laurie Kirschner, Senior Marketing Director of ARM & HAMMER Laundry shared her enthusiasm surrounding the breakthrough launch and partnership with Andrews.
“Our goal was to create our most powerful laundry detergent to ensure a deep clean without digging deep into your pockets,” shared Kirschner. “We are thrilled to partner with Erin Andrews for the launch of Deep Clean detergents because she knows the importance of balancing a busy lifestyle on and off the field, and powering through to get it all done.”
Andrews has revealed that the partnership came about quite naturally, as she’s always working to keep her wardrobe in pristine camera-ready condition. Now as mother to a one-year-old son, the laundry machine is likely always running.
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“In my world, there is never an off-season, so it’s essential that my family’s clothes are always clean,” said Andrews. “ARM & HAMMER Deep Clean detergents’ micro-scrubbers power out stains and odors, empowering me to tackle my days with confidence.”
The new formula is available in liquid bottles and convenient Power Paks with two scent options to leave your clothing smelling fresh — Sparkling Clean and Radiant Burst.
Shoppers can find ARM & HAMMER deep clean detergent online, as well as major retailers across the country.
Arm & Hammer Radiant Burst Deep Clean Odor Formula
Score the popular radiant blush scent in a 102-ounce bottle — it’s good for up to 68 loads and leaves clothes with a delightfully breezy scent and enviable sparkle.
ARM & HAMMER Deep Clean Odor Formula Radiant Burst Power Paks
Skip measuring out liquid detergent. For those who prefer a spill-free, throw-and-go option, consider the Radiant Burst Power Packs.
ARM & HAMMER Sparking Clean Deep Clean Stain Formula
Reviewers love the Sparkling Clean scent too and some have mentioned their clothing stays smelling fresh for up to a week after a wash.
ARM & HAMMER Deep Clean Stain Formula Sparkling Clean Power Paks
While not “overpowering,” these gentle packs will strip away stains effortlessly and leave your laundry soft to the touch.
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