There’s nothing better than wrapping yourself in a soft, warm, luxurious towel after a refreshing shower or bath.
If you’re reading this article then chances are your current towel collection is probably on it’s last leg — scratchy, ratty and maybe even stained from daily use.
In an effort to help you find the perfect new bath towels, we searched the Internet for the most well-loved options, according to rave reviews and popular brands. We even spoke with a design expert on what to look for when buying bath towels online (more on that below).
- Best Overall: Luxome
- Best Budget: Amazon
- Best Bath Towel Sets: West Elm
- Best Fast Drying: Frontgage
- Best Luxury: Brooklinen
- Best Quality: Cozy Earth
- Best Cotton Bath Towels: Coyuchi
Our list includes brands from Brooklinen, Parachute, Cozy Earth, Frontgate, Amazon and more for those looking for plush picks, oversized bath towel options, bath sheets (yes, there’s a difference!), hair wraps and even the best choice for kids.
Whether you’re in desperate need of upgrading your old towels or just like to splurge on your bathroom accessories, we’ve you covered with plenty of options.
Click below to jump to our FAQ with the home experts:
Best Overall: LUXOME
Pros:
- Towels are oversized for 50% more coverage
- Thick and soft material
- Quick absorbing, and fast drying
- Free and fast shipping
Cons:
- If you like fabric softener, you’ll be upset to find that it’s not recommended for LUXOME bath towels. However, they’re so soft, they really don’t need them
If you’re on the hunt for one of the best towels around, you need to check out the options at Luxome. It’s one of our favorite spots to shop online when we want something luxurious, high quality but still affordable. To upgrade your bath time, we suggest checking out the Plush Performance Towels. They’re soft and dry fast, which means they won’t get all funky after using them. OEKO-TEX certified, they feature a dual-loop technology that makes them ultra absorbent and plush — even after dozens of washings. Boasting a five star rating on the website, one happy customer declared them “the most amazing towels ever!” We recommend getting the 6-piece set. Available in seven gorgeous colors, you won’t want to wrap yourself up in anything else.
Best Budget: Amazon
Pros:
- Free shipping on select bath towel sets, as well as 2-day shipping options with Amazon Prime Membership
- Lots of material variety, including microfiber towels, and lint free towels
Cons:
- The site has so many options that it can be difficult to narrow down a favorite. Because of this, we highly recommend using the filter system
Amazon has a great variety of budget-friendly, quality towels. We (and 5,000 plus others) are currently obsessed with the bath towel sets from Lane Linen. It has a Luxury Cotton 18-Piece Set ($68) that’s fast absorbing, quick drying, and soft. They’re Oeko-Tex Certified, too, and also available in a 16-piece set ($55).
Another choice? The Ten Towels 100% Cotton Bath Towels. Their lightweight with enhanced fluffiness, which means they don’t take long to dry in the machine but are still snuggly. The Amazon Bestsellers are extra long as well, and also have a lovely fuzzy texture that doesn’t get all linty after washing.
If you’re searching for Turkish bath towels, this set of four plush bath towels ($47) from the Chakir Turkish Linens store, for example, is a great option. They have more than 16,000 reviews and come in a dozen different shades.
One reviewer who has owned this set for almost four years said, “I never once had to mend a towel, hand towel or washcloth. [The towels have] kept their shape and look [brand] new.”
Need a hair towel? Consider the YoulerTex Microfiber Hair Towel Wrap ($10) that’s not only an inexpensive towel find but has more than 58,000 ratings.
Best Bath Towel Sets: West Elm
Let’s be real — West Elm has all of the colors we could ever hope for (and, every color that will match all of our bathrooms). Specifically, its Organic Luxury Fibrosoft Towels span from $9 to $49 and are some of the most lightweight yet cozy bath sheets you’ll find.
If you love that spa feel, you’ll adore the brand’s Organic Luxury Fibrosoft Bath Towel Set, ranging from $116 to $174. Not to mention, if you’re hesitant of using a pure white towel (for obvious reasons), there are lovely dark olive, golden oak and gray color options, among others.
Best Quick Drying Bath Towels: Frontgate
Pros:
- Towel sets in organic cotton, Turkish cotton, and Egyptian cotton
- Ability to shop by towel weight
- Free standard shipping
Cons:
- Shipping takes longer on personalized towel sets
If you have the perfect towel color in mind for your bathroom, it’s likely that Frontgate’s Resort Cotton Bath Towels (with more than 8,500 reviews) has what you’re looking for. The brand’s towels come in more than 20 shades.
“After a lifetime of mediocre to cheap towels I decided to splurge for once and try out one really nice towel. I went on an extensive online search before choosing Frontgate,” said one reviewer. “The towel is very plush. I felt like I was drying myself off using a very soft stuffed teddy bear!”
Best Luxury Bath Towels: Brooklinen
Pros:
- Towel sets in super-plus, organic ribbed, and waffle
- Amazing reviews
- Towel bundles, so you can get more for less
Cons:
- There’s a return charge of $9.95
Brooklinen’s bestselling Softest Super-Plush Bath Towels ($89 $72) are ridiculously soft, luxurious and will definitely help give your bathroom a spa-like vibe. They come in a set of two and are made completely out of Turkish cotton.
“These are so soft and make you feel like you’re cuddling with puppies while you’re toweling off,” said one happy customer.
If you’re looking for quality but don’t enjoy extra soft towels, the brand also sells ultralight and classic options. Plus, it’s oversized bath sheets.
Best Quality: Cozy Earth
Pros:
- The towel brand behind the Complete Waffle Bath Towel, an Oprah Favorite Thing
- Towels made with sustainable practices and materials
- Durable, made-to-last sets
- Free shipping
Cons:
- Nothing beyond an 8-piece towel set
Be one of the first to wrap yourself up in Cozy Earth’s premium plush towels and finally know what the brand hype is all about. Not only does the company get rave reviews, but one of them is from Oprah herself, naming them to her Favorite Things list four times in a row.
Since the towels are brand new to the site, they have yet to rack up the reviews, but be one of the first and you won’t regret it. Other reviews for the duvet covers, joggers and more are super compelling, and we won’t be surprised when they start coming in droves for this new product, too.
“Exceeded my Expectations,” said a reviewer about the brand. “Literally the best bedding I have ever slept on. So soft and comfortable. I bought the sheets and was so pleased I bought the mattress pad, comforter, duvet and pillows.”
Best Organic Bath Towels: Coyuchi
Pros:
- GOTS Certified towel sets
- Options in varying weights and thickness
Cons:
- On the pricier side compared to other towel brands on our list
For those looking for an organic option, you can’t go wrong with a towel set from Coyuchi. The Coyuchi Air Weight Organic Towels are loomed from long loops of pure organic cotton, are super quick-drying and durable so they’ll last the test of time.
Surprisingly, they range from $8 all the way to $238, so you can really customize your purchase depending on what you need.
“These towels are light but mighty! I got them to change from thick fluffy towels that never dry. These are still soft and comfortable but are much more practical,” one reviewer said. “They dry nicely on the rack after use and the colors are great too!”
These towels are available in eight different colors including classic white, beige, blue and more. The brand also sells Cloud Loom towels, Turkish towels, Temescal towels and more.
Best Material: Parachute
Pros:
- A huge selection of options in a variety of materials including organic, and Turkish Cotton
- Towel bundles
- Free shipping and 60 day return policy
Cons:
- Some reviewers complain about the thinness of some of the towels. We recommend paying attention to weight when you pick yours
Parachute’s Classic Towel Set ($184) is the brand’s bestselling option that comes with two bath towels, two hand towels and two washcloths. They’re ultra-soft, quick-drying, plush and absorbent. Plus, most of its reviews are five stars.
“Splurged on these and have #noregrets. They are so fluffy, soft, big and amazing! Just get them,” said a reviewer.
Parachute sells a variety of towel options including waffle, soft rib, spa, fouta and even organic.
Best Waffle Bath Towels: Magic Linen
Pros:
- Made with naturally antibacterial material
- Handcrafted
- Oeko-Tex certified
Cons:
- Towels are on the smaller side
Magic Linen, a brand known for its amazing linens that even Meghan Markle is a fan of, definitely did not drop the ball on its waffle-knit towels ($49). The puffy waffle weave not only increases absorbency but also gently exfoliates your skin. Plus, linen is naturally antimicrobial and allows for easy airflow ensuring your towels dry quicker and stay free of mildew, germs or unpleasant odors.
“Love these towels! Love the size and the way they feel against the body. Also love that they are absorbent and dry quickly,” said a reviewer.
Best Linen: Walmart
Pros:
- Lots of inexpensive options that feel luxe
- One-day delivery options
- More than 100 towel sets with a 4-5 star rating
Cons:
- Quality varies from brand to brand
Light, airy and budget-friendly is the name of the game for Walmart’s bath towel selections. Notably, the Mainstays Performance Anti-Microbial Textured Bath Sheet Six-Piece Set ($21) offers a little bit of everything for an affordable price: breathable-ness, quick absorbance levels and a bit of snazzy texture.
We also recommend the brand’s 10-Piece 100% Cotton Bath Towel Set ($14) that has more than 2,000 rave reviews and an unbeatable price. Or, opt for the Hammam Linen 4-Piece Bath Towel Set ($40) for a plush option that’ll provide the best post-shower experience.
Best with Reviews: Kohl’s
Pros:
- Budget-friendly
- Free shipping. on orders of $49 or more
Cons:
- The filtering system could be more sophisticated
If you want your pick of bath towel sets under $100, you want to shop Kohl’s. They have a plethora of options, including a 12 piece set from 510 Design ($50). Made from zero twist cotton, the towels are anti-microbial and soft. Although they’re on the lighter side, we’re talking 12 pieces here. Plus, they’re available in four different colors.
FAQ with the home experts
How to look for when buying bath towels online
The golden question, right? Luckily, we have some hot-button tips for you to browse online bath towels like a pro.
“The best thing to look for with towels is high quality, well-crafted materials,” Katie Elks, director of design and product development at Brooklinen, told the New York Post. “Look for products made with long staple cotton, which creates the strongest and smoothest feel, and single-ply yarns, which minimize breakage and increase the lifespan of your towel.”
The different types of bath towels, explained
From plush to waffle and heavy duty to lightweight, there’s no surprise bath towels come in a variety of options. Here’s a comprehensive list breaking them down:
- Plush towels: These offer a higher GSM, or grams per square meter, for more thickness and an extremely fluffy and luxurious feel.
- Waffle towels: These have a large surface area due to their unique weave style –like a waffle! Each of the towel’s “floats” make for faster water absorption and drying times. They are also much more lightweight.
- Regular towels: These have a more midrange GSM and those same high quality materials when shopping for these.
The different types of bath towel materials, explained
Additionally, Elks breaks down the difference between different types of cotton so you know exactly what online product descriptions mean:
- Combed/Ring-spun cotton: These both indicate additional processing of the cotton fibers, which can create a smoother, softer, or more dense yarn.
- Hydrocotton: This is another advancement in weaving that creates an incredibly absorbent towel.
“With any changes to the cotton, you can maximize some properties — like absorbency — but may have to compromise on dry time or linting,” she notes. “Be sure to read details about the product to determine what suits your needs best.”
What determines the price of a bath towel?
Above all else, there are two attributes that add to a specific bath towel’s price, per Elks: the quality of materials and the weight of the towel.
“Purchasing a towel with 100% long-staple cotton and single ply yarns may bump up the base price, but this is well worth the investment!” she adds. “From there, as you move up in weight you can expect the cost to rise as well — a heavier, plusher towel is going to cost more than a lightweight towel, for example.”
A bath towel vs. a bath sheet
Though they sound the same, bath towels and bath sheets differ slightly. “These are extremely lightweight towel and are ideal for warm weather or to throw in your gym bag,” Elks explains. “Look for a lightweight GSM.” We highlight some below, too.
For more content, check out the New York Post Shopping section.