It feels like Memorial Day and Father’s Day sales were just dotting our calendars (oh, and let’s be real, Black Friday and Cyber Monday shopping holidays felt like yesterday), but lo and behold — Amazon Prime Day 2023 is on its way.
Amazon just released the official dates for this year’s two-day shopping event — Tuesday, July 11 to Wednesday, July 12 — and New York Post Shopping is gearing up to provide the best deals and products to shop from.
We laid out all the details for you to comb through so you can make the most of Prime Day 2023. Throughout, you’ll find everything you need to know about signing up for Prime to take full advantage of this year’s retail event, along with tips, tricks and forecasts from retail experts.
While we all sit tight and wait (we have a countdown tick-tock-ing as we speak), shop the 44 best early deals to snag before thousands of Prime-waving shoppers add them to their carts. You’ll find a bounty of offerings — from beauty and tech to home and retailer best-sellers.
Be sure to sign up for Amazon Prime if you’re not already a member to take advantage of all deals.
Note: As Amazon Prime Day 2023 approaches, we will diligently look out for all the best Prime Day deals for you. We will continue to update this story with more great deals ahead of Prime Day.
Click to jump to a specific category:
- Best Early Prime Day Tech Deals
- Best Early Prime Day Beauty Deals
- Best Early Prime Day Fitness Deals
- Best Early Prime Day Outdoor Home & Furniture Deals
- Best Early Prime Day Indoor Home & Furniture Deals
- Best Early Prime Day Kitchen Deals
- Best Early Prime Day Fashion Deals
- Best Early Prime Day Baby Deals
Best Early Prime Day Tech Deals
Kindle Unlimited, three months free
Score three months of Kindle Unlimited to give your favorite e-reader a new reason to shine. Until the last day of Prime Day, you’ll have three months to unleash your inner bookworm, thanks to the popular service’s unlimited access to best-sellers, popular series, classics and more.
Amazon Music Unlimited, four months free
If you’re the type of person who doesn’t let anything get between you and your sound, then Amazon Music Unlimited is a premier choice that, all thanks to Prime Day, you can have full access to for four months free. Curate new playlists from the more than 100 million songs in its database and tune in to millions of podcasts with this fan-favorite service we recommend taking full advantage of now, ASAP.
Burst Sonic Electric Toothbrush
As one of the best electric toothbrushes we rounded up, the Burst Sonic Electric Toothbrush is a surefire reader favorite and now on sale for more than 40% off. It’s backed by nearly 6,000 rave reviews for its smart timer and ability to brush up to 10 times more plaque. Not to mention, it comes in a few colors to choose from to help achieve a brighter, whiter smile.
LOVELEDI Portable Charger Power Bank
As a No. 1 Amazon best-seller, the LOVELEDI Portable Charger Power Bank is a lifesaver that’s 40% off ahead of Prime Day. This travel-friendly must-have is backed by more than 2,000 reviews for its built-in Type-C port and two USB ports. Even better, it can charge up to three devices simultaneously.
For more options, check out our guide to the best portable chargers.
Ring Video Doorbell 3
You can’t put a price on home security, but 25% off the Ring Video Doorbell 3 doesn’t sound all too bad. As one of the best names in home tech, this easy-to-install device will give you peace of mind as a homeowner, thanks to its enhanced WiFi, improved motion detection and HD quality. More than 44,000 shoppers adore this model, too.
Insignia 32″ F20 Series Smart Fire TV
A smart TV for less than $100? Sign us up! The Insignia 32″ F20 Series Smart Fire TV is an Amazon best-seller with more than 5,000 rave reviews for its Alexa-compatibility, built-in Fire TV experience to stream your favorites and 720p HD resolution. For nearly 50% off, it’s a steal.
Beats Studio Buds (Renewed)
Take 44% off the Beats Studio Buds — beloved by nearly 9,000 tech enthusiasts for hands-free listening. They’re part of the Amazon Renewed Store (in “Excellent Condition,” too) and can help save you even more on wireless earbuds ahead of Prime Day.
Echo Dot (5th Gen) with Bluetooth Color Bulb Alexa Smart Home Starter Kit
As one of the best early Prime Day deals we’ve seen, the Echo Dot (5th) Gen and Bluetooth Color Bulb Alexa Smart Home Starter Kit is a whopping 65% off and — making our wallets happy — less than $25. With nearly 40,000 rave reviews among household tech enthusiasts, this is the modern duo you need.
For more options, check out our guide to the best smart home devices.
Best Early Prime Day Beauty Deals
Proactiv Skin Purifying Mask
If you have acne-prone skin and have tried all of the spot treatments and body washes you can get your hands on, it may be time to add a face mask you haven’t tried to your skincare cart. Shop the Proactiv Skin Purifying Mask for 30% off now, a formulation that’s sworn-in by nearly 2,500 beauty enthusiasts and was thoughtfully made with antioxidants and a lovely smoothing power.
TULA Skin Care Lip SOS Lip Treatment Balm (3-Pack)
Lip products are having a moment (after all, who doesn’t want to apply a gloss or balm to their lips for irresistible hydration? Shop TULA Skin Care’s Lip SOS Lip Treatment Balm for less than $50 right now. It’s a three-pack — so, one for your work tote, one for your designer clutch and another for your backpack — and also makes an iconic gift for the beauty lover you know.
Revlon One-Step Root Booster Blow-Dryer Brush
We reviewed the Revlon Blow-Dryer Brush (and still love its ergonomic grip and styling power). Now, its One-Step Root Booster Blow-Dryer Brush is receiving much acclaim, thanks to its volume-boosting design. For over 30% off, it’s worth the grab ahead of Prime Day.
For more options, check out our expert-backed guide to the best blow dryers we reviewed.
Waterpik Cordless Advanced Water Flosser for Teeth
Why struggle with flossing (you know, the task your dentist recommends you tend to twice daily) when you can buy the Waterpik Cordless Advanced Water Flosser. It’s 20% off ahead of Prime Day, has a whopping 50,000 rave reviews — and counting — and is ultra-quiet while featuring four tips, three pressure settings and a four-hour full charge.
For more options, check out our expert-backed guide to the best water flossers.
Best Early Prime Day Fitness Deals
Sunny Health & Fitness Smart Rowing Machine
Meet one of our readers’ favorites: the Sunny Health & Fitness Smart Rowing Machine. Not only are rowing machines fun to use and effective for a full-body workout but this model is tried-and-true by more than 18,000 fitness enthusiasts who love its adjustable magnetic resistance, nonslip foot pedals and LCD digital monitor to display workout time, calories burned and more.
Not to mention, its 47%-off discount is nothing to shy away from, especially if you’re on a mission to complete your at-home gym.
Niceday Elliptical Machine
Another New York Post Shopping reader favorite? The Niceday Elliptical Machine. Not only is it 25% off at the ripe time of pre-Prime Day but it’s a favorite among more than 2,000 equipment-users who appreciate a quiet drive system, 16 different resistance levels to choose from and its easy-to-assemble design.
For more options, check out our guide to the best elliptical machines.
Gorilla Mats Premium Large Yoga Mat
When undergoing your downward dog or child’s pose, you need room to work with — and, a typical yoga mat may not do your stretch justice. That’s why we’re obsessed with the Gorilla Mats Premium Large Yoga Mat that’s on sale for 24% off ahead of Prime Day. With nearly 1,500 positive reviews from at-home yogis, its ultra-comfortable grippy foam is one you’ll want to grab for your space.
Marcy Diamond Elite Bench with 100 lb. Weight Set
Enter one of the best early Prime Day fitness deals we found: the Marcy Diamond Elite Bench. Even better, it comes wit ha 100 lb. Weight Set — all for 50% off. It’s made of heavy duty steel tubing reinforced with powder coating, features a multi-position backrest and is your next *prime* buy for a full-body workout.
BUXANO Adjustable Dumbbell
For a best-selling pair of adjustable dumbbells, this heavy duty BUXANO one is more than $30 right now ahead of Prime Day. Plus, it’s the high-quality investment that’ll help complete your home gym.
Best Early Prime Day Outdoor Home & Furniture Deals
Devoko 5-Piece Outdoor Patio Set
Ready your outdoor space before the peak of summer with the Devoko 5-Piece Outdoor Patio Set. With more than 6,500 positive reviews for being wonderful for small spaces and featuring water-resistant materials, it’s one of our favorite outdoor patio furniture pieces — and 26% off.
Greenworks 21″ Corded Electric Lawn Mower
To manicure your grass to near-protection, pick up the Greenworks 21″ Corded Electric Lawn Mower. For nearly 25% off ahead of Prime Day, it’s one of the best lawn mowers we rounded up, thanks to its cutting-edge (ha!) battery life, relatively quiet noise level and great value for the money.
For more options, check out our expert-backed guide to the best robot lawn mowers.
Intex Inflatable Ride-On Pool Float
We couldn’t resist adding the Intex Inflatable Ride-On Pool Float to our must-buy list. For just $20, how could you pass up this aesthetically pleasing pool addition that’ll surely get the party started. For 50% off, its near-4,000 rave reviews also nod to the brand being a leader in the retail pool space, namely for above-ground pools.
For more options, check out our guide to the best pool floats.
Best Early Prime Day Indoor Home & Furniture Deals
Lilola Home Linen Reversible Sleeper Sectional Sofa with Storage Chaise
Trending right now? Sleeper sofas, and for a good reason — they allow you to host another guest due to their fully functional, two-in-one design. For this reason, we recommend grabbing the near-3000-reviewed Lilola Home Linen Reversible Sleeper Sectional Sofa to your home, much ado to its small space friendly, easy-to-assemble make (oh, and its included storage chaise doesn’t hurt).
For more options, check out our guide to the best sleeper sofas.
Nectar Queen Mattress (other sizes available)
If you’re keen on Prime Day shopping, you know it’s one of the best times to seek out a new mattress to catch those ZZZs in pure bliss. That’s why we recommend the Nectar Queen Mattress that’s $200 off just ahead of Amazon’s two-day event. It’s available in other sizes, too, and boasts more than 5,000 positive ratings for its softness, comfort and sleep quality.
For more options, check out our expert-backed guide to the best Amazon mattresses.
Jonathan Y Moroccan Boho Rug
If you’re on the hunt for a new area rug but don’t want to drop close to $1,000 on one for your living space, then the Jonathan Y Moroccan Boho Rug is what we recommend. For 80% off, it’s a neutral beauty that nearly 14,000 people recommend, thanks to its multiple color options, stain-resistant materials and excellent value for the money.
Furmax Office Chair
Your next comfortable office chair awaits. Shop the Furmax Office Chair for less than $50 right now. With this sweet 45%-off discount, you’ll love choosing from the rainbow of color options it comes in, sitting in its thick-cushioned overlay and enjoying its lightweight feel as it glides around your desk area.
Oh, and it’s one of the most viral Amazon products with more than 57,000 positive reviews.
FLEXISPOT Electric Standing Desk
If desk chairs aren’t your speed, don’t fret. The FLEXISPOT Electric Standing Desk is one we own and love, thanks to its modern look and effective design. Ahead of Prime Day, save 33% off on this adjustable-height model that’s backed by more than 8,000 applauding reviews for its eco-friendly make and industrial-grade steel frame.
For more options, check out our guide to the best standing desk.
Bedsure Queen Comforter Duvet Insert
Just before Prime Day, grab the Bedsure Queen Comforter Duvet Insert for a plush, practical add-to-cart purchase — now for just $25. With nearly 57,000 gleaming reviews, it’s easy to clean, an excellent value for the money (now, even more so) and incredibly soft to the touch. Plus, more sizes are available.
For more options, check out our guide to the best comforters.
Best Early Prime Day Kitchen Deals
Ninja Air Fryer
You say ‘Prime Day,’ we hear ‘air fryers.’ The Ninja Air Fryer isn’t just a customer-favorite with more than 45,000 rave reviews — as well as landing a spot on the Amazon best-sellers list — but its 4-qt. capacity and high-gloss finish are second to none. Plus, it boats a wide temperature range of 105 to 400 degrees Fahrenheit.
KitchenAid All-Purpose Shears with Protective Sheath
If it’s not for the infamous KitchenAid All-Purpose Shears our readers snatch up all the time (seriously, they’re a hot topic in the New York Post Shopping team Slack group chat). For 25%, you’ll save a few dollars on this kitchen essential that boasts nearly 50,000 rave reviews and comes with a protective sheath, for longevity and safety alike.
For more options, check out our guide to the best kitchen shears.
Keurig K-Classic Coffee Maker
Some days (or, on most days) we run on coffee. But, some of us live in apartment-style spaces (or smaller residencies) and don’t have much counter-space real estate. So, you should shop the best-selling Keurig K-Classic Coffee Maker for 33% off. Choose from any of its color options, appreciate its one-cup and fast-brewing design and understand what more than 94,000 coffee-drinkers are raving about.
For more options, check out our guide to the best Amazon coffee makers.
Gibson Home Zen Buffet 16-Piece Porcelain Dinnerware Set
Whether you’re looking for an everyday dinnerware set or one more akin to fine China, Amazon has a fully stocked repertoire to choose from, like the Gibson Home Zen Buffet 16-Piece Porcelain Dinnerware Set. For 42% off, how can you say no to this service-for-four at an affordable $35 price point? We can’t, either.
Not to mention, it comes in other color varieties and is recommended by more than 9,000 satisfied shoppers who love dining at home.
All-Clad 2-Piece Hard-Anodized Nonstick Fry Pan Set
If you cook often, you know replacing your pots and pans is best practice. Invest in the All-Clad 2-Piece Hard-Anodized Nonstick Fry Pan Set — a durable, two-pack that’s on sale for 36% off ahead of Prime Day. With nearly 8,500 rave reviews for its easy-to-clean design and impressive heat distribution, it’s a duo to purchase next.
Best Early Prime Day Fashion Deals
WenVen Women’s Winter Puffer Coat
Though we’re in the midst of summer, it’s never a bad idea to be on the lookout for winter fashion on sale (the latter part of this year will thank you). That said, the WenVen Women’s Winter Puffer Coat is a well-made option to pick up. It’s adored by more than 6,000 people who are cold, comes in a fabulous catalog of colors and boasts a removable hood.
For more options, check out our guide to the best women’s puffer jackets.
Pure Champ Men’s Fleece Athletic Jogger (3-Pack)
Though the Pure Champ Fleece Athletic Joggers are part of Amazon’s men’s fashion collection, they’re just as attractive for lounging around at home (aka, why they deserve a trophy). This three-pack is a steal for less than $50 and will be your most rotated go-to bottoms. With more than 2,500 satisfied reviews — for their zipper pocket and unmatched comfort — we think you should buy them now and thank us later.
For more options, check out our guide to the best men’s joggers we rounded up.
PUMA Women’s Carina Sneaker
Everyone could benefit from a brand-new pair of white sneakers, so the PUMA Women’s Carina Sneaker is a style we want to throw on your radar. For $50 right now, its classic court-style design is one we love (alongside its traditional lace-up detailing) and is bound to match with nearly any outfit you’re looking to wear.
AutoMet 2-Piece Lounge Set
If we’re being honest, we’re about to buy this loungewear set right. this. minute. Shop the AutoMet 2-Piece Lounge Set for just $50 ahead of Prime Day. Its on-trend look (that comes in a multitude of colors, BTW) and matching set are enough to sell us. Buy two (or three) while you’re at it.
Asenlin 40L Travel Backpack
For your next best backpack that’s both laptop- and travel-friendly, Asenlin’s 40L Travel Backpack fits the bill. For less than $50 on Amazon, it has held its spot as at top-rated item for months (with nearly 7,500 rave reviews, may we add) and is functional, durable and offered in a multitude of colors.
Best Early Prime Day Baby Deals
Graco Extend2Fit 3-in-1 Car Seat
Prime Day (and, ahead of Prime Day) is a sweet time to grab those high-ticket items for your baby, like a quality car seat. Shop the top-rated — nearly 70,000 rave reviews to count — Graco Extend2Fit 3-in-1 Car Seat for 15% off right now. Any discount is better than none, especially for this parent-loved option.
Huggies Natural Care Sensitive & Fragrance-Free Baby Wipes (768-Count)
If you’re a parent or caregiver, you know that shopping for baby diapers and care products — including baby wipes — can be expensive. Save where you can with the Huggies Natural Care Sensitive & Fragrance-Free Baby Wipes, a bundle that’ll last you for hundreds of times. More than 48,000 people swear by their sensitive skin-friendly design.
Shop our expert-backed guide to the best baby lotions for another cart stock-up, too.
Jeep Unlimited Reversible Handle Stroller
Just like the Cherokee and Renegade you hear car aficionados speak highly of, Jeep has another four-wheeler to gloss over. The brand’s Unlimited Reversible Handle Stroller is nearly 25% off — its lowest price in the past month — which comes in handy for your early Prime Day stock-up before the madness begins. With nearly 3,500 positive reviews for its car seat-compatibility and extended European-style canopy, it’s a luxury-grade model.
Nova Bluetooth Baby Swing
Entertain your little one with the Nova Bluetooth Baby Swing that’s 25% off ahead of Prime Day. Its motorized design with help rock and soothe your baby with 10 preset lullabies (every parent’s dream, TBH) and comes with a remote control for easy use.
Graco Rittenhouse TableFit High Chair
On the hunt for a top-rated high chair? Look no further than the Graco Rittenhouse TableFit High Chair, the option with more than 5,000 rave reviews that’s nearly 40% off ahead of Prime Day. With an easy-clean tray and comfortable seat, rest assured feeding time will run smoothly with this model.
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