marketing
How a top CMO keeps up with '5 meetings every hour' at Cannes Lions: 'My calendar looks insane'
Shachar Orren — chief marketing officer of video tech platform EX.CO — is helping publishers find ways to monetize video, a vital part of a modern media company’s business. A...
Hyundai chief marketing officer on why her company is investing in electric vehicles
The brand has become the second largest seller of EVs in the US, just after Tesla, and is the third largest automaker in the world.
Giant dragon spotted on Empire State Building for latest 'Game of Thrones' prequel marketing stunt
Advertising for the show has appeared all over the city from Wall Street to the Brooklyn Bridge to boost buzz for the show.
I'm a millennial boss — after firing half my staff, I finally found the key to success
"I always thought if I have a team, I want everyone to enjoy coming into work," explained Maddy Birdcage, 34.
The sneaky reason supermarkets put fruits and vegetables at the front of the store revealed
There's a big psychological factor behind it - and the tricks always seem to work on us.
Coca-Cola reveals new 'spiced' soda
The likely Dr Pepper rival “blends the iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors."
H&M pulls young girls in school uniforms ad after 'promoting pedophilia' accusations
H&M pulled an ad for school uniforms that featured two young schoolgirls with the tag line "make those heads turn" after being accused of "promoting pedophilia."
Travis Kelce crafts Taylor Swift-inspired friendship bracelets in NFL's 'Easter Eggs' cartoon
The NFL and Nickelodeon partnered to promote the league's slate of Christmas Day games, including the Chiefs' face off against the Las Vegas Raiders.
Anheuser-Busch's marketing chief to finally exit after Bud Light's Dylan Mulvaney fiasco
Anheuser-Busch's US marketing chief plans to resign as the brewer continues to grapple with sharp sales drops following its disastrous Bud Light campaign with transgender influencer Dylan Mulvaney. Benoit Garbe,...
Dill-icious! Heinz to roll out pickle-flavored ketchup
“The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved...
Gen Z is losing it at the harsh realities of life after college
Members of Gen Z are going viral on social media for complaining about low-paying jobs after graduation.
Over half of Gen Zers think they 'can easily make a career in influencing': brand expert
57% of Gen Zers said they would quit their day job to become an influencer if given the chance, a new survey found.
#FreeThePits campaign exposes women's hairy armpits to subway riders
Dove launched a #FreeThePits campaign in Big Apple subways "to encourage women everywhere to reject underarm stereotypes" in time for New York Fashion Week.
'Crazy plane lady' teases new project in apology for American Airlines rant
Tiffany Gomas described herself as the "crazy plane lady."
'Not real' American Airlines passenger begs people not to 'judge' her for meltdown
“My life has been blown up. It's frightening. Things go viral and everything changes,” Tiffany Gomas, 38, said.
Anheuser-Busch profit in US sinks nearly 30% after Bud Light's Dylan Mulvaney fiasco
Bud Light owner AB InBev reported its second-quarter earnings on Thursday, and profits declined in the US due to "the volume decline of Bud Light."
Dylan Mulvaney takes to Instagram to ask for work after Bud Light flap
Dylan Mulvaney took to her Instagram stories to ask her followers for "speaking opportunities for the upcoming 23/24 school year" after the brand deals seemingly fizzled following her ill-fated partnership...
ESG is on its way out — now that investors have been forced to wise up
Investment managers are turning on Environmental, Social, and Corporate Governance investing.
Anheuser-Busch denies report claiming it fired Bud Light marketing VP Alissa Heinerschneid
Alissa Heinerscheid was reportedly placed on leave after Bud Light's ill-fated partnership with Dylan Mulvaney. However, an insider said she was actually fired, though the company didn't use the word...
TheWrap taps ex-Condé Nast exec Edward Menicheschi for top gig
The Post has learned that Edward Menicheschi, the former chief marketer at Condé Nast, is slated to be announced as TheWrap's president and COO.