marketing

Ex-Disney powerhouse hired by TikTok as it fends off political pressure

Zenia Mucha is TikTok's new Chief Brand and Communications Officer, effective immediately. The marketing vet was previously Disney's top spokesperson for over 20 years.

Bud Light marketing VP 'can't comment' on Dylan Mulvaney drama

"She's not supposed to talk about it, she can't," the friend said before they moved on.

Target may have 'lost control of narrative' after Pride backlash: consumer research expert

Since it came to light Target was moving some of its location Pride displays due to what it claimed were "threats" against some staffers, it's faced heat from both edges...

Miller Lite downplays 'woke' ad after Bud Light Dylan Mulvaney disaster

Miller Lite's Women's History Month campaign, which pledges to clean up the brand's past of sexist ads objectifying women in bikinis, has kept a low internet profile. It's "unlisted" on...

Letters to the Editor — April 23, 2023

Post readers sound off on rats, a wrong-way turn slay, a bigot at Yale and Bud Light's blunder.

Bud Light executive behind Dylan Mulvaney partnership takes leave of absence: report

Alissa Heinerscheid, vice president of marketing for the popular beer, is being replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.

Bud Light fiasco should wake up corporate America to drop all wokery

Campuses and the cultural elite may be deep in woke delusions, but business leaders need to keep their grip on reality.

Sophie Turner blasts Ozempic weight-loss ads in subway stations: 'WTF?'

The drug was initially developed to treat diabetes but since has been taken over by celebrities as a quick-fix solution for unwanted pounds.

I'm a self-made millionaire at 24 — working less is the secret to get rich

At just 24, a young millionaire is touting his best-kept secret to success — and it doesn't involve countless hours and "working hard."

McDonald's franchisees miffed over Cardi B, Offset celebrity meal: report

The McDonald's franchisees reportedly fear the rap couple's lyrics will hurt their image.

Rent this huge Times Square billboard for just $150

The ability to loom over the Crossroads of the World is now within reach, thanks to the Thursday launch of a website selling 15 seconds of backlit stardom. 

I'm a school dropout making $10K a month with my side hustle — working only 20 hours a week

Madi Coleman is clear that she's not an "influencer," and she's sharing the secrets behind being a user-generated content creator.

Clothing brands’ push for gender inclusive clothing ripped as 'marketing ploy,' 'confusing to children'

Celebrities like Jared Leto and Harry Styles, have pushed gender boundaries in fashion, often appearing on the red carpet in feminine clothing like dresses and skirts.

Pizzeria's sick 'Jeffrey Dahmer special' stunt sparks outrage

Capital Pizza in Lubbock, Texas, has come under fire after putting on display a "prop" pizza topped with fake eyeballs and severed fingers, which it calls the "Jeffrey Dahmer Special"...

Butcher trolls King Charles by selling 'sausage fingers': 'I'm going to hell'

This butcher makes a mean "Chuck roast."

Coca-Cola seeks buzz from new flavor spun by DJ Marshmello

Coca-Cola will release a strawberry-and-watermelon-infused soda after teaming with Grammy-winning mashup artist DJ Marshmello on a new flavor.

Top execs at Cannes Lions bash set sail for Monaco

“After the pandemic, it’s a reset,” an exec said. “We’ve all been holed up in our apartments … and so with COVID abating, this is the time to engage.”

Stolichnaya vodka rebrands to distance itself from Russia

The rebranding move is a “direct response to Russia’s invasion of Ukraine,” Stoli/SPI Group said Friday.

TikTok’s marketing chief ousted after 'going rogue' with bizarre campaigns

Nick Tran, a former Hulu executive who had been at TikTok for less than two years, got bounced after "going rogue" with multiple stunts that had sought to rope the...

Pabst Blue Ribbon deletes bizarre tweet about Dry January

The beer company took a bizarre stance Monday against those abstaining from drinking this month, tweeting — and then deleting — "Not drinking this January? Try eating ass."