Budweiser has released a new patriotic advertisement as its parent company struggles with controversy over its endorsement partnership with transgender influencer Dylan Mulvaney.
The advertisemen features one of Budweiser’s famous Clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message.
As the ad plays, the Clydesdale horse passes by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington DC, small towns, and farmland.
The patriotic ad comes as Anheuser-Busch, which owns Budweiser, continues to deal with backlash over a partnership between another one of its popular brands, Bud Light, and Mulvaney.
Anheuser-Busch has suffered a financial hit as calls to boycott its brands have spread across the country, with one Missouri bar owner telling Fox Business last week that sales of bottled Bud Light dropped 30%, while draft sales dropped 50%.
Budweiser’s famous Clydesdales, which have been a staple of the company’s advertisements for decades, have also found themselves in the middle of the controversy.
A Budweiser distributor in Missouri canceled all scheduled events to showcase the horses last week amid safety concerns for its employees.
“We aren’t going to comment on the issue … everything is still sensitive in social media.”
Anheuser-Busch CEO Brendan Whitworth recently broke his silence on the issue Friday, issuing a statement saying the company never intended to divide people.
Brendan WhitworthAnheuser-Busch CEO
“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
Brendan WhitworthAnheuser-Busch CEO
Bud Light stands behind partnership with trans activist